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2013 Carbonite線上作業軟體--半年度品牌行銷計畫
- 1. MK 618 Group ONE Vanilla Ice
- 2. Table of Content TARGET AUDIENCE BUDGET IMC PLAN OBJECTIVES TIMELINE POSITIONING STATEMENT Vanilla Ice
- 3. Target Audience Meet Susan and Steve
- 4. Target Audience Meet Susan and Steve
- 5. We are not JUST another free online collaboration tool, we are your partners and we are there for you, every time, all the time…
- 6. BY CARBONITE. BRAND NAME
- 7. Positioning Statement Convene is a cloud based collaboration tool that makes connecting anywhere at any time easy for small teams.
- 8. IMC PLAN
- 9. Objective Effective collaboration Efficient Easy Time Saving Connected High achiever Visit our homepage (500k) Download and use Convene (325K) WOM about VI
- 10. July Aug Sep Oct Nov Dec SEO Keywords: Cloud Computing Collaboration 100% Online Project Management 100% Cloud Collaboration Software 50% Cloud Collaboration 50% Free Online Collaboration Software 50% Free Collaboration Software 40% Team Collaboration Tool 25%
- 11. July Aug Sep Oct Nov Dec Online Project Collaboration Cloud Project Management Cloud Collaboration Software
- 12. July Aug Sep Oct Nov Dec SEO
- 13. July Aug Sep Oct Nov Dec Personal Thank you Letter Technical Support Social Media # groupwork
- 14. July Aug Sep Oct Nov Dec Tutorial clip/Ads on YouTube
- 15. July Aug Sep Oct Nov Dec Guerilla Marketing Proposal week of Convene launch How? “Vent your group work frustrations for free and anonymously!” Why ? To provide an outlet for frustrations with work, school etc. What? A larger than life bathroom stall in a high traffic area When? Started during lunch hour through the end of a typical workday
- 16. July Aug Sep Oct Nov Dec Guerilla Marketing Proposal What do we want from this campaign? Eventual sign up for Convene Catch people’s attention in an unconventional way Recognition of group frustrations
- 17. July Aug Sep Oct Nov Dec Trade Show
- 18. July Aug Sept Oct Nov Dec Trade Show The Rebus Game OFF
- 19. July Aug Sept Oct Nov Dec Clue Clue Clue Clue Clue Clue The Rebus Game Guesser Guesser
- 20. July Aug Sept Oct Nov Dec College Fest
- 21. July Aug Sep Oct Nov Dec Online Event Convene
- 22. WHAT’s Good for Convene?
- 23. Timeline July Aug Sep Oct Nov Dec SEO Social Media Guerilla Tradeshow Youtube Online Event Launch Aug 13
- 24. Budget - 1/3 INITIATIVE COST Tradeshow $ 2,492 College Fest $ 9,505 Online (EMCOMM) $ 15,680 Guerilla Marketing $ 1,868 SEO NIL YouTube ads* $ 15,000 Total $ 44,545 Reserve $ 5,455 *Allocated budget
- 25. College Fest 20*20 Stall Booth $9,000 Hr $480 Flyers $25 Posters $125 Giveaways Stock Total $9,505 Guerilla Marketing New Toilet $150 Stalls $600 Transportation $100 Markers** $42 Papers* $51 Free Standing $285 HR $640 Total $1,868 Budget - 2/3
- 26. Budget - 3/3 Online Events Total Prize The first place of subgroup: $6000 6000 The second place of subgroup: $2000 2000 HR Average $20/hr*8hrs/week*12weeks *4person 7680 Total $15,680 Exhibit at trade show Total Object Qty Price Total booth (10X10) 1 $1,699 $1,699 wireless $99 $99 power drop $199 $199 flyer(4”x 6”) 500 $50 $50 18X24inch posters 10 sheets at $23 $125 $125 HR 6 Average$15/hr*8hrs $400(roughly) Total $2447/$2457
- 27. Let’s Convene?