Has your business taken a toll during the pandemic? Covid-19 has stagnated and crippled many businesses across the country. According to the Washington Post right now, over 100,000 small businesses were hit the hardest and have permanently closed down. Therefore, it is important now more than ever to market your business and turn your pandemic into a Plan-Demic.

1. TURNTHISCOVID-19-PANDEMIC
INTOAPLAN-DEMICFOR
MARKETINGSUCCESS
Debra Dixon-Anderson
Founder and CEO of
Light of Gold PR

2. ABOUT LIGHT OF GOLD PR
We are a 14 year old boutique PR/Marketing firm
specializing in:
Public Relations Marketing
Strategy
Event
Management
Branding and
Digital Tools
Social Media
Branding and
Digital Tools
Search
Optimization
Web
Development

3. Consultation with you and your Team Regarding your Branding and
Marketing
SWOT and Marketing Analysis on your Company’s Model, Products, and
Services
Branding and Web
Webinars on branding consistency.
Video seminars to improve your marketing strategy and much more!
SOME OF THE CONSULTING LIGHT OF GOLD PROVIDES
Contact me at http://www.lightofgoldpr.com to learn more about our products and
services! Reach out to us to sign up or reach out to us if you’d like to book Debra Dixon-
Anderson to speak at your organization!

4. CONTACT US!
(212) 786 - 6838
info@lightofgoldpr.com
lightofgoldpr@gmail.com
Lightofgoldpr.com
GoldBusinessConnect.com
goldwellnesscircle.com
stayingtruetobrandyou.com
@LightofGoldPR
Facebook/Instagram/Youtube/LinkedIn
Our WebsitesEmailPhone Number

5. TAKING ADVANTAGE
OF THE PLAN-DEMIC
While COVID-19 has put the
world on pause, building your
brand using these effective
marketing tips will help to set
your business up for success
during and after the pandemic.
- THE WASHINGTON
POST
"Many small
businesses and
weaker corporations
won’t have enough
capital to outlast the
pandemic..."

6. PARTNERSHIPS ARE
THE ORDER OF THE
DAY!
Learning how to Partner is so important
today. How can we do projects
together? Can we referral customers to
each other for a fee? Think about people
and businesses who you might not have
thought about before who you might
have some synergy with. The Partnership
has to be fair, it has to make sense, and it
has to be a Win-Win for everyone!
"Partner with fellow
colleagues and
business owners to
leverage your client
base, followers, and
audiences.

7. INVESTING IN VIDEO CONTENT
Whether it's FB or Insta-Live, a Promo
Video, Tik Tok, or Video customer
Testimonials on Youtube, Video catches
the customers' eye!
Deal Maker, a social video intelligence
product, found that content containing
videos increase engagement by 99% on
Youtube, 258% on Facebook and is 6x more
likely to be retweeted on Twitter.

8. FACEBOOK AND INSTAGRAM ADVERTISING
Social media advertising has untapped potential
that many small businesses feel reluctant to use. On
Facebook and Instagram specifically, businesses
can select target cities, age groups, and
markets to choose from.
Social media adds are also cost effective. For only
$10 dollars a day on Instagram, you can reach a
total of 10,000 - 26,000 users from a choosen
demographic.

9. ONE OF OUR CLIENTS
We created a Facebook Ad
Campaign for our Client, The K
District this summer to help
launch their Branding course.
We created Facebook ads to
promote their courses and
offered a free Webinar to give
users a sample of the product.

10. DEVELOP AN AMBASSADOR PROGRAM
- A D A M G R A N T , F O R B E S
" I m p l e m e n t i n g a b r a n d
a m b a s s a d o r p r o g r a m m a y
j u s t b e y o u r m o s t s u c c e s s f u l
m a r k e t i n g s t r a t e g y y e t "
Choose Ambassadors that
represent and will attract
the desired demographic.
Ambassadors get
customers excited to
purchase by creating
incentives
Allow ambassadors to
draw in new customers.
Customers will see
ambassador posts as more
"authentic" and
"trustworthy".

11. SELL GIFT CARDS
With the holidays approaching,
current customers may want to share
the experience with your business
with their family and friends. By
purchasing a gift card, the recipient
will be inclined to use it .

12. SEO is the process of attracting
more users to your webpage by
editing your webpage so that it
appears in more search engine
results by using words that
connect to your product, and
services, "SearchEngine
Optimizationiscertainlythemost
effectivestrategytogenerate
massiveamountsoftraffictoyour
website." , AP NEWS
SEARCH ENGINE OPTIMIZATION

13. Testimonials
"Ask your most loyal clients
to share their stories and
then streamline your client
experience to automatically
request video testimonials
after working together. Make
this process easy by
providing an outline of
questions and keeping them
under one minute long." -
Forbes

14. Much like the ambassador program, you are
incentivizing your product or service to
your customers. Create a program where
points are earned for each purchase. The
points can then be accumulated and used
toward future purchases or can be
purchased at a discount.
Merchandise will make your customers into
walking advertisements for your brand.
CREATE A LOYALTY PROGRAM BY ADDING MERCH
"Customer loyalty
programs (LPs) have
potential to drive
differentiation and sustain
a competitive advantage."
- Alina Nastasoiu and
mark Vandenbosch,
Harvard Business Review

15. TO CONCLUDE
While COVID - 19 may have put our businesses
to a halt, we thankfully live in a Digital Age.
Therefore, we must continue to build and
market our brands especially in this time.
What's our best tip? Reach out to Light of Gold
LLC if you need help with your Marketing, PR,
Branding, Web, Consulting, and more!

16. CONTACT US!
(212) 786 - 6838 info@lightofgoldpr.com
lightofgoldpr@gmail.com
Lightofgoldpr.com
GoldBusinessConnect.com
www.goldwellnesscircle.com
stayingtruetobrandyou.com
@LightofGoldPR
Facebook/Instagram/Youtube/LinkedIn
Our WebsitesEmailPhone Number

17. FEEL FREE TO REACH OUT IF YOU NEED OUR SERVICES OR JUST
HAVE QUESTIONS
THANK YOU FOR YOUR TIME!