Project Proposal

1. MULTIMEDIA PROJECT
MANAGEMENT(MPM)
PROJECT PROPOSAL
MUHAMMAD HEIKAL BIN FAIZ MANSOR
MUHAMMAD FARIS IZZUDDIN BIN ROSLI
MUHAMMAD FAKHRRIN BIN MD YUSOF
MOHAMMAD AIMAN BIN MOHAMMAD

2. PROJECT OVERVIEW
Proposed Project :
• Video
• To attract young generation wearing a local streetwear clothing and to
show a this local brand is also a unisex wear. Lastly, to show a hipster in
this local street brand.
Project Objective :
• To increase our client sales
• To promote local product in Malaysia

3. PROJECT OVERVIEW
Target Audience :
• Age (18-25)
• Lifestyle (Teenager)
Benefits of Proposed Project :
• Promote the detail of client product
• Encourage Malaysian teenagers using local product

4. PROJECT SCOPE
Synopsis :
• To attract young generation wearing a local streetwear clothing and to
show a this local brand is also a unisex wear. Lastly, to show a hipster in this
local street brand. To show a true meaning of friendship. Then, we want to
show the quality and give the audience information of our client product.
Storyline(Video / Animation) / Motion Graphic Flow :
• At the beginning of our video advertisement, we will show a person wearing
a Kritikal T-shirt walking at the side walk and the angle we use is at the back
of the person to show the Kritikal brand to the audience with an intro of the
music. Secondly, we will take a medium of a man walking at the car park
with informative text Next, we will do the close up shot to the shirt to show
that we are promoting this Kritikal local streetwear. We will use a multiple
transition in this video. Lastly, we will do a time lapse on top of any building
in Kuala Lumpur to show the capital city of Malaysia and the movement of
car while there is a text and logo of Kritikal brand and our production.

5. ESTIMATE COST
# Item Per Unit Total
1. Conceptualizing 350
2. Voiceover Script -
3. Graphic Design 100
4. Animation -
5. Music:-
Sound FX
Background music
Voiceover
100
100
-
6. Talent / Artist 1000
7. Production Cost 1200
TOTAL : 2850

6. ROUGH STORYBOARD

7. GANTTCHART