Reaching out to target audiences while they are on the road. May it be in the form of promoting commercial brands or public campaign messages, these mobile displays places the brands & provides additional engagement.
Marketing Automotive Companies through Mobile and Social Media Qualex Asia
This is a chapter from the upcoming book Going Mobile: Going Social that describes how automobile manufacturers and auto dealers can market their business through mobile and social media.
Full book can be found here: http://www.amazon.com/dp/B00Q49WHD4
Electric Vehicles in India: Challenges & Opportunities Nitin Sukh
Electric vehicles (EVs) are no longer science fiction. Scientific achievements in this space have led to the mainstreaming of EVs in the United States, Israel and some European countries. India isn’t far behind either with Mahindra-Reva, Hero Electric and other domestic OEMs leading the front. Durable lithium ion batteries, fast charging networks, efficient chassis design and electric drive trains are key links in the EV value chain and extensive technological progress has been made in all these areas. However, for EVs to truly lead GhG reduction in Indian Industry and have a positive impact on the country’s energy security, the integration of smart grids and renewable energy feeds into these grids are a must. In fact, without these two critical components, the introduction of EVs into the current ecosystem would be an ecological burden and lead to greater GhG emissions since energy will be derived from a predominantly coal powered and inefficient energy grid.
Therefore, this study undertaken by YES BANK and TERI-BCSD critically analyses the EV value chain, identifying hidden triple bottom line risks and highlighting innovative clean technologies and business models that mitigate those risks, thereby making the value chain more attractive from lending and investment perspectives. The paper also concludes with a sobering and pragmatic analysis of the current and projected EV scenario in India versus the internal combustion engine.
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way
Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
Reaching out to target audiences while they are on the road. May it be in the form of promoting commercial brands or public campaign messages, these mobile displays places the brands & provides additional engagement.
Marketing Automotive Companies through Mobile and Social Media Qualex Asia
This is a chapter from the upcoming book Going Mobile: Going Social that describes how automobile manufacturers and auto dealers can market their business through mobile and social media.
Full book can be found here: http://www.amazon.com/dp/B00Q49WHD4
Electric Vehicles in India: Challenges & Opportunities Nitin Sukh
Electric vehicles (EVs) are no longer science fiction. Scientific achievements in this space have led to the mainstreaming of EVs in the United States, Israel and some European countries. India isn’t far behind either with Mahindra-Reva, Hero Electric and other domestic OEMs leading the front. Durable lithium ion batteries, fast charging networks, efficient chassis design and electric drive trains are key links in the EV value chain and extensive technological progress has been made in all these areas. However, for EVs to truly lead GhG reduction in Indian Industry and have a positive impact on the country’s energy security, the integration of smart grids and renewable energy feeds into these grids are a must. In fact, without these two critical components, the introduction of EVs into the current ecosystem would be an ecological burden and lead to greater GhG emissions since energy will be derived from a predominantly coal powered and inefficient energy grid.
Therefore, this study undertaken by YES BANK and TERI-BCSD critically analyses the EV value chain, identifying hidden triple bottom line risks and highlighting innovative clean technologies and business models that mitigate those risks, thereby making the value chain more attractive from lending and investment perspectives. The paper also concludes with a sobering and pragmatic analysis of the current and projected EV scenario in India versus the internal combustion engine.
Impact Of Digital Marketing On Automobile IndustryOmnePresent
Automobile industry is well known for being forward of turn in almost every field
This sector is acknowledged for its newness, for using science to motivate technology, for examining unique concept to shape things in a better way
Still when it comes to digital marketing, automotive industry needs to work more to continue or increase their market share in 2015
Market Research Report : Electric vehicle market in india 2014 - SampleNetscribes, Inc.
For the complete report, get in touch with us at: info@netscribes.com
Abstract :
Electric vehicle market is expected to witness phenomenal growth in the coming years. Increasing fuel costs, rise in pollution level and increasing government support will boost the adoption of electric vehicles in India.
The report highlights the analysis of the drivers and explains the factors for growth of the industry. Government Initiatives, Rise in fuel costs, Low operating and maintenance cost and foreign dependence for crude oil are the key drivers for the Electric Vehicle Market in India. Recently, MNRE had implemented the Alternate Fuels for Surface Transportation Program to subsidize the purchase of electric vehicles. Domestic electric vehicle industry has witnessed significant short term growth owing to the various initiatives undertaken by the Indian government. Fuel costs play a vital role in influencing the consumer’s automobile purchase decision. Indian automobile industry has been witnessing sluggish demand and one of the primary reasons for this is increase in fuel prices. Use of electric vehicles is likely to reduce the increasing dependence on foreign crude oil as electricity can be generated from various natural resources in India. As electric vehicles are considered to be zero-polluting, increasing usage of such vehicles can aid in bringing down the country’s level of pollution.
Table of Contents :
Slide 1: Executive Summary
Macroeconomic Indicators
Slide 2: Economic Indicators: GDP at cost factor cost: Quarterly (2011-12- 2014-15) & Inflation rate Monthly (Jul-Aug 2013 – Nov-Dec 2013)
Slide 3: Gross fiscal deficit: Monthly (Feb-2013-Jul 2013) & Exchange Rate: Monthly (Apr 2014- Sep 2014)
Slide 4: Lending rate: Annual (2011-12-2013-14); Trade Balance: Annual (2010-11-2013-14) & FDI: Annual (2009-10-2012-13)
Introduction
Slide 5: Electric Vehicle – Introduction and Types of Electric Vehicles – Technology-wise
Slide 6: Electric Vehicle Market – Transition
Slide 7: Shift towards Electric Mobility
Market Overview
Electric Vehicle
Slide 8: Electric Vehicle Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Market Share – Segment-wise (2012-13)
Slide 9: Vehicle Lifecycle Cost Comparison across Supply Chain – Electric Vehicle vs. ICE Vehicles
Slide 10: Cost Comparison across Manufacturing Process – Electric Vehicle vs. ICE Vehicles
Major Segments
Slide 11: Electric Four Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference – Electric Vehicle Technology-wise
Slide 12-13: Electric Two Wheelers Market – Overview, Market Size and Growth (2013-2018e) (Value wise), Consumer Preference, Low Speed and High Speed Electric Two Wheeler Specifications
Slide 13: Electric Three Wheelers – Overview, Market Size and Growth (2013-2018e) (Value wise)
Market Analysis
Slide 14: Matrix of Key Challenges to Electric Vehicle Adoption – Segme
Instagram is already creating the engagement and attention. Due to its visual nature it attracts lots of attention. We have ben fortunate to run ads for different industries. See examples of Instagram Advertising we ran for our clients here
LINKVIVA, the best Experiential Agency & Corporate Event Management Company f...Aswathy Sajeev
LINKVIVA, based in Dubai is an award winning Experiential Marketing Agency & one of the leading Corporate Event Management Companies in Globally. We are the brand experience agency specializing in event & experiential marketing.
Founded in 2003, we strive for precision in design and event delivery through the relentless pursuit of innovation and creativity. We are Global Event Organizers specialised in MICE, Experiential Marketing, Brand Activation & more.
View our works at http://linkviva.com/work/
Reach us at http://linkviva.com/
The Future of Virtual Assistants in Auto Transport.pdfGrace Phillips
Every client has unique transport needs, and Virtual Assistant Services cater to these individual requirements. By offering tailored options and solutions, auto transport companies can provide a more personalized experience to their clients. Whether it's a specific delivery date or special handling instructions, virtual assistants can ensure that these preferences are met.
Empire Productions is a group of creative, diversified, dedicated, talented, experienced and professional, committed to provide quality services to its clients, so clients can walk into the future gracefully and confidently with all multiple solutions and back plans for their business growth. EP assists attracting at large market share for clients and also leads clients to strike at the right place. Dialogue between EP and its clients nourishes a trusted friendly relation. This helps to understand clients nourish problematic issues more comprehensively.
EP believes in building a professional bond with its clients. We pray for our clients and sponsors to come forward and contribute our organization for the promotion of real art of business in Pakistan. Let’s fight all together for the discovery for horizons still undiscovered.
Its our pleasure to Introduce our Company " VIO EVENTS AND ENTERTAINMENT ".
VIO EVENTS AND ENTERTAINMENT is fully integrated into Event Management with
Conceptualized Planning and Execution.
VIO provide Complete range of Solutions for CORPORATE EVENTS, EXHIBITIONS and BRAND ACTIVATIONS.
Our Experienced Design Team offers Creative Design solutions and have IN House Fabrication units
and Production Set ups.
Aim to attain Clients Marketing Goals and Objectives.
We undertake Corporate Events, Exhibitions, PR Activities, Brand Activation &
Promotion Campaigns, Entertainment , Themed Parties & Weddings.
VIO Offers one of the Best Solutions for your Business and Private Events.
We are established in Set design ,Stall Design and Fabrication .
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Instagram is already creating the engagement and attention. Due to its visual nature it attracts lots of attention. We have ben fortunate to run ads for different industries. See examples of Instagram Advertising we ran for our clients here
LINKVIVA, the best Experiential Agency & Corporate Event Management Company f...Aswathy Sajeev
LINKVIVA, based in Dubai is an award winning Experiential Marketing Agency & one of the leading Corporate Event Management Companies in Globally. We are the brand experience agency specializing in event & experiential marketing.
Founded in 2003, we strive for precision in design and event delivery through the relentless pursuit of innovation and creativity. We are Global Event Organizers specialised in MICE, Experiential Marketing, Brand Activation & more.
View our works at http://linkviva.com/work/
Reach us at http://linkviva.com/
The Future of Virtual Assistants in Auto Transport.pdfGrace Phillips
Every client has unique transport needs, and Virtual Assistant Services cater to these individual requirements. By offering tailored options and solutions, auto transport companies can provide a more personalized experience to their clients. Whether it's a specific delivery date or special handling instructions, virtual assistants can ensure that these preferences are met.
Empire Productions is a group of creative, diversified, dedicated, talented, experienced and professional, committed to provide quality services to its clients, so clients can walk into the future gracefully and confidently with all multiple solutions and back plans for their business growth. EP assists attracting at large market share for clients and also leads clients to strike at the right place. Dialogue between EP and its clients nourishes a trusted friendly relation. This helps to understand clients nourish problematic issues more comprehensively.
EP believes in building a professional bond with its clients. We pray for our clients and sponsors to come forward and contribute our organization for the promotion of real art of business in Pakistan. Let’s fight all together for the discovery for horizons still undiscovered.
Its our pleasure to Introduce our Company " VIO EVENTS AND ENTERTAINMENT ".
VIO EVENTS AND ENTERTAINMENT is fully integrated into Event Management with
Conceptualized Planning and Execution.
VIO provide Complete range of Solutions for CORPORATE EVENTS, EXHIBITIONS and BRAND ACTIVATIONS.
Our Experienced Design Team offers Creative Design solutions and have IN House Fabrication units
and Production Set ups.
Aim to attain Clients Marketing Goals and Objectives.
We undertake Corporate Events, Exhibitions, PR Activities, Brand Activation &
Promotion Campaigns, Entertainment , Themed Parties & Weddings.
VIO Offers one of the Best Solutions for your Business and Private Events.
We are established in Set design ,Stall Design and Fabrication .
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
How to Run Landing Page Tests On and Off Paid Social PlatformsVWO
Join us for an exclusive webinar featuring Mariate, Alexandra and Nima where we will unveil a comprehensive blueprint for crafting a successful paid media strategy focused on landing page testing.With escalating costs in paid advertising, understanding how to maximize each visitor’s experience is crucial for retention and conversion.
This session will dive into the methodologies for executing and analyzing landing page tests within paid social channels, offering a blend of theoretical knowledge and practical insights.
The Pearmill team will guide you through the nuances of setting up and managing landing page experiments on paid social platforms. You will learn about the critical rules to follow, the structure of effective tests, optimal conversion duration and budget allocation.
The session will also cover data analysis techniques and criteria for graduating landing pages.
In the second part of the webinar, Pearmill will explore the use of A/B testing platforms. Discover common pitfalls to avoid in A/B testing and gain insights into analyzing A/B tests results effectively.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Search Engine Marketing - Competitor and Keyword researchETMARK ACADEMY
Over 2 Trillion searches are made per day in Google search, which means there are more than 2 Trillion visits happening across the websites of the world wide web.
People search various questions, phrases or words. But some words and phrases are searched
more often than others.
For example, the words, ‘running shoes’ are searched more often than ‘best road running
shoes for men’
These words or phrases which people use to search on Google are called Keywords.
Some keywords are searched more often than others. Number of times a keyword is searched
for in a month is called keyword volume.
Some keywords have more relevant results than others. For the phrase “running shoes” we
get more than 80M relevant results, whereas for “best road running shoes for men” we get
only 8.
The former keyword ‘running shoes’ has way more competition from popular websites to
new and small blogs, whereas the latter keyword doesn’t have that much competition. This
search competition for a keyword is called search difficulty of a keyword or keyword
difficulty.
In other words, if the keyword difficulty is ‘low’ or ‘easy’, there won’t be any competition
and if you target such keywords on your site, you can easily rank on the front page of Google.
Some keywords are searched for, just to know or to learn some information about something,
that’s their search intention. For example, “What shoe size should I choose?” or “How to pick
the right shoe size?”
These keywords which are searched just to know about stuff are called informational
keywords. Typically people who are searching this type of keywords are top of a Conversion
funnel.
Conversion funnel is the journey that search visitors go through on their way to an email
subscription or a premium subscription to the services you offer or a purchase of products
you sell or recommend using your referral link.
For some buyers, research is the most important part when they have to buy a product.
Depending on that, their journey either widens or narrows down. These types of buyers are
Researchers and they spend more time with informational keywords.
Conversion is the action you want from your search visitors. Number of conversions that you
get for every 100 search visitors is called Conversion rate.
People who are at different stages of a conversion funnel use different types of keywords.
11. This auto expo will be a celebration of the
journey from FASCINATION
to
EXCELLENCE
12. Here we will pay tribute to all that have
redefined their craft.
The ones who have become the
epitome of achievement
This auto expo is our
“Ode to Excellence”
39. Keeping in line with Excellent Interaction, we would bring in models from
Australia - who had already worked with Mercedes – Benz, to be hostess at the
auto expo.
They would come three days prior to D Day and would undergo a training
schedule.