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MPM
- 1. iProduction
- 2. Group Member Muhammad Heikal Bin Faiz Mansor - Project Manager, Director Muhammad Faris Izzuddin Bin Rosli - Cameraman, Editor Muhammad Aiman Bin Muhammad - Graphic Designer, Audio Mixer Muhammad Fakhrrin Bin Md Yusof - Web Programmer, Art Director
- 3. Project Description Video Advertisement Duration : 90 seconds Client Name : Kritikal Clothing
- 4. Project Objectives To increase sales of Kritikal product To promote Kritical as local street wear in Malaysia Target Audience Age (18-25) Lifestyle (Teenager)
- 5. Project Scope Synopsis : To attract young generation wearing a local streetwear clothing and to show a this local brand is also a unisex wear. Lastly, to show a hipster in this local street brand. Storyline : At the beginning of our video advertisement, we will take a shot in Kritikal shop and we will show detail about their product. Second, a person wearing a Kritikal T- shirt walking at the side walk and the angle we use is at the back of the person to show the Kritikal brand to the audience with an intro of the music. Then, we will take a shot at railway station with female talent. Next, we will do the close up shot to the shirt to show that we are promoting this Kritikal local streetwear. We will use a multiple transition in this video. Lastly, we will do a timelapse while there is a text and logo of Kritikal brand and our production.
- 6. Landing Page
- 7. Style Guide No Items Size Type Colour Effect/Style 1 Title 16 Arial Black Bold 2 Information 11 Arial Black Regular 3 Hyperlink text 11 Arial Blue Italic 4 Button 12 Verdana White Regular Font No Items Size (Pixel) Format 1 Button 10 x 15 *.png 2 Home Image 1024 x 768 *.jpg 3 About Image 1024 x 768 *.jpg 4 Video Image 1024 x 768 *.jpg 5 Contact Image 1024 x 768 *.jpg Image
- 8. No Items File Name Hyperlink File 1 Page Home BtnAbout BtnContact BtnVideo BtnLogo About.htm Contact.htm Index.htm Index.htm 2 Page About BtnAbout BtnContact BtnVideo BtnLogo About.htm Contact.htm Video.htm Index.htm 3 Page Contact BtnInstagram BtnE-mail BtnGoogle Maps Instagram.htm Gmail.htm GoogleMaps.htm 4 Page Video BtnAbout BtnContact BtnVideo BtnLogo About.htm Contact.htm Video.htm Index.htm Navigation
- 9. No Items File Name Format 1 Page Home Index.htm HTML 2 Page About about.htm HTML 3 Page Contact contact.htm HTML 4 Page Service Service.htm HTML 5 Button Home Btnlogo.png PNG 6 Button About BtnAbout.png PNG 7 Button Contact BtnContact.png PNG 8 Button Service BtnService.png PNG 9 Image Home ImgHome01 JPEG File Naming 10 Image Home Rollover ImgBanner JPEG 11 Image About Founder ImgAbout01.jpg JPEG 12 Image About Company ImgAbout02.jpg JPEG 13 Image Contact Maps ImgContactMaps.jp eg JPEG 14 Image Contact Icon IconPhone.png IconWhatsapp.png IconEmail.png PNG
- 12. Costing # Item Per Unit Total 1. Conceptualizing 350 2. Voiceover Script 100 3. Graphic Design 100 4. Animation - 5. Music:- Sound FX Background music Voiceover 100 100 200 6. Talent / Artist 2 1000 7. Production Cost 1200 TOTAL : 3150
- 13. Gannt Chart