Email enquiry: activate@pico.com ; Website: www.pico.com
1. Singapore: Inside Out, 2. The Future of Us, 3. Mercedes-Benz GLC Driving Event, 4. Bahrain PlayStation Gaming Experience, 5. Wanders into the Flow of Literature: The Chinese Calligraphy of Law Ching Bor, 6. BMW Masters, 7. Dow Japan Innovation Day
Jo Wills has managed a variety of experiential marketing campaigns and events for clients such as Sky, Weetabix, FIFA and Tiger Beer. Some of her roles included overseeing the design and delivery of Sky Academy Skills Studios, a broadcast studio experience for students, and Rioja Tapas Fantasticas, a London wine and food festival attended by over 14,000 people annually. She has led project teams and collaborated with various specialists to bring campaigns and events to life.
Jaguar Alive 3.0 Technology Display/ Chenzhou International Convention and Ex...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
Chenzhou International Convention and Exhibition Centre • Chevy Fun Drive • China Mobile Global Partner Conference • Dinosaurs: Dawn to Extinction
at ArtScience Museum • Hong Kong World Boutique • Jaguar Alive 3.0 Technology Display • Pico Activates Hytera’s New Showroom • Samsung New
Business Experience Centre • Shaikh Khalid Bin Hamad Swimming Challenge Celebration
Cv kanai deb nath, project economist dec- 2021ssuser8943fd
This document provides a curriculum vitae for Kanai Deb Nath, who is applying for the position of Project Economist. It includes details of his education, professional experience, areas of expertise, and past projects. Over his career, Mr. Nath has worked on numerous infrastructure projects in Bangladesh and Afghanistan, conducting economic and financial analysis to evaluate the viability of proposed interventions. His experience includes assessing rural connectivity, urban governance, and climate resilience projects funded by organizations like ADB, World Bank, and others. He has over 40 years of experience working in roles related to project economics, monitoring and evaluation, and financial analysis.
NRG is an agency that brings brands to life through experiential marketing campaigns and live experiences. They focus on activating around lifestyles and curating culture. NRG has worked with brands like NBA 2K18, Globe International, The North Face, Red Bull, Nike, and more to design immersive experiences that tell stories and engage audiences in memorable ways. Their approach prioritizes strategy, insights, collaboration, and crafting experiences that people will talk about.
Brandwidth credentials july (compressed 2) 2016himanshu anand
The document contains summaries of various events organized by Brandwidth across multiple industries and locations in India. Some key events mentioned include the launch of a new phone in Delhi, simultaneous new car launches in 4 cities, an aviation themed event in Mumbai for Etihad Airlines, and an awards ceremony in Delhi recognizing leaders of the hospitality industry. Brandwidth provided end-to-end planning and execution of large scale launches, conferences, employee programs, and special events.
Case Study: How to successfully self distribute your indie movieAndreas Jaritz
This document summarizes the production and distribution strategy of the European surf documentary "The Old, the Young & the Sea". It discusses how the film was financed through sponsors and crowd funding. Footage was shot over two years in France, Spain, and Portugal with a small crew. The film was distributed through film festivals, screenings, online platforms, and television to build an audience. It ultimately gained widespread media coverage and commercial success through an innovative self-distribution model relying heavily on social media and community engagement.
This document is Martina Filipovic's resume. It summarizes her experience as a visual designer with over 12 years experience in graphic and web design. She has worked on design projects for companies like British American Tobacco, Tissot, and Barilla. Her skills include design programs like Photoshop, Illustrator, and InDesign. She is proficient in English, Serbian and has her own design studio called Magnezium Design Studio.
Brand New China - Driving from China to Holland using only Chinese brands!Rogier Bikker
This is our report of how we drove from China to Holland using only Chinese brands! With 7 sponsors and 4 media partners we made a journey happen that proved that 'Made in China' is a quality label.
For any questions, just drop us an email: rogierbikker[at]gmail[dot]com.
Jo Wills has managed a variety of experiential marketing campaigns and events for clients such as Sky, Weetabix, FIFA and Tiger Beer. Some of her roles included overseeing the design and delivery of Sky Academy Skills Studios, a broadcast studio experience for students, and Rioja Tapas Fantasticas, a London wine and food festival attended by over 14,000 people annually. She has led project teams and collaborated with various specialists to bring campaigns and events to life.
Jaguar Alive 3.0 Technology Display/ Chenzhou International Convention and Ex...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
Chenzhou International Convention and Exhibition Centre • Chevy Fun Drive • China Mobile Global Partner Conference • Dinosaurs: Dawn to Extinction
at ArtScience Museum • Hong Kong World Boutique • Jaguar Alive 3.0 Technology Display • Pico Activates Hytera’s New Showroom • Samsung New
Business Experience Centre • Shaikh Khalid Bin Hamad Swimming Challenge Celebration
Cv kanai deb nath, project economist dec- 2021ssuser8943fd
This document provides a curriculum vitae for Kanai Deb Nath, who is applying for the position of Project Economist. It includes details of his education, professional experience, areas of expertise, and past projects. Over his career, Mr. Nath has worked on numerous infrastructure projects in Bangladesh and Afghanistan, conducting economic and financial analysis to evaluate the viability of proposed interventions. His experience includes assessing rural connectivity, urban governance, and climate resilience projects funded by organizations like ADB, World Bank, and others. He has over 40 years of experience working in roles related to project economics, monitoring and evaluation, and financial analysis.
NRG is an agency that brings brands to life through experiential marketing campaigns and live experiences. They focus on activating around lifestyles and curating culture. NRG has worked with brands like NBA 2K18, Globe International, The North Face, Red Bull, Nike, and more to design immersive experiences that tell stories and engage audiences in memorable ways. Their approach prioritizes strategy, insights, collaboration, and crafting experiences that people will talk about.
Brandwidth credentials july (compressed 2) 2016himanshu anand
The document contains summaries of various events organized by Brandwidth across multiple industries and locations in India. Some key events mentioned include the launch of a new phone in Delhi, simultaneous new car launches in 4 cities, an aviation themed event in Mumbai for Etihad Airlines, and an awards ceremony in Delhi recognizing leaders of the hospitality industry. Brandwidth provided end-to-end planning and execution of large scale launches, conferences, employee programs, and special events.
Case Study: How to successfully self distribute your indie movieAndreas Jaritz
This document summarizes the production and distribution strategy of the European surf documentary "The Old, the Young & the Sea". It discusses how the film was financed through sponsors and crowd funding. Footage was shot over two years in France, Spain, and Portugal with a small crew. The film was distributed through film festivals, screenings, online platforms, and television to build an audience. It ultimately gained widespread media coverage and commercial success through an innovative self-distribution model relying heavily on social media and community engagement.
This document is Martina Filipovic's resume. It summarizes her experience as a visual designer with over 12 years experience in graphic and web design. She has worked on design projects for companies like British American Tobacco, Tissot, and Barilla. Her skills include design programs like Photoshop, Illustrator, and InDesign. She is proficient in English, Serbian and has her own design studio called Magnezium Design Studio.
Brand New China - Driving from China to Holland using only Chinese brands!Rogier Bikker
This is our report of how we drove from China to Holland using only Chinese brands! With 7 sponsors and 4 media partners we made a journey happen that proved that 'Made in China' is a quality label.
For any questions, just drop us an email: rogierbikker[at]gmail[dot]com.
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Expo at 2017 Astana
2. Volkswagen Multivan PanAmericana Night
3. Taste of Hong Kong
4. YO'HOOD 2017
5. Land Rover All-New Discovery SUV Launch Event
6. AFC Champion League Final
Pico Imagemaker 2018 Spring Issue - Audi at the Taipei International Auto ShowPico Global Services Ltd
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Audi at the Taipei International Auto Show
2. Jaguar Land Rover's The Art of Performance Tour
3. Google Developer Days
4. Gold Coast Motor Festival
5. Beautiful Bangkok by Magnolias at Ratchaprasong
6. Bahrain Light Festival
iSPARX
Immersive Space Programme
Augmented Reality Experiences
immersive media template platform
iSPARX - The Immersive Space Programme is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.
The Immersive Space Programme's platform iSPARX - includes a powerful drag-and-drop web studio that enables anyone to easily create, manage, and track augmented reality experiences.
Carnival Entertainment is a one-stop destination for inspiring, efficient content production. Our creative storyteller team understands that an outstanding content not only depends on professional process, but also the magic touch of humanity. Our production team enjoys wide underground network that can offer right talents for the right jobs. Together, we shall craft our show for you: from conceptualizing, scriptwriting to filming and post production – with only one aim in mind: to make it exceptional. We proudly offer:
- Video production
- Image production
- Bit-sized digital contents
C Square Creative Communications is a multi-disciplinary design agency based in Singapore that specializes in event management, exhibitions, and interior design. They have experience designing booths, pavilions, and marketing assets for trade shows around the world. C Square provides full-service event management and designs captivating events and exhibitions to boost engagement. They have expertise in conceptual design, project management, video/graphics production and work with both corporate and government clients on exhibitions, conferences, and other events.
FIA Formula E HKT HONG KONG ePrix/ Ultra Singapore/ Jaguar Land Rover Evoque ...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
ImageMaker 2016 Winter Issue:
1. FIA Formula E HKT HONG KONG ePrix
2.Ultra Singapore
3. Jaguar Land Rover Evoque Seesaw Display
4. Audi R8 LMS Cup(Taiwan Leg)
5. Huawei Connect
6. Hub Zero Indoor Gaming Zone
The document provides information about REDFILO, an event management company based in the United Arab Emirates. It outlines REDFILO's mission to elevate event standards through quality and professionalism. The company's vision is to be recognized as the leading event management firm in the region by providing innovative concepts and exceptional experiences. The document also provides details about REDFILO's accomplishments over recent years organizing large-scale events in the UAE and being awarded several accolades. It shares information about the company's founder and managing director, Pach Ang, and his background.
This portfolio brings to life my seven years' experience throughout my varied career in integrated marketing for some of the UK's most prestigious brands such as BSkyB, O2, Microsoft and GSK.
The document summarizes XZIBIT Experiential Marketing's 20 years of experience telling stories for brands through business events, exhibitions, and brand activations. It provides creative services, production capabilities, and event management for launches, conferences, trade shows, and more. Recent examples highlighted include events for properties, retailers, hotels, and other companies.
A Guide to delighting EXPO 2020 visitors & capturing their attentionGemma Fabian
October 2020 will be the date when all eyes turn to Dubai expecting to see some incredible creative visions brought to life.
These factors will drive up visitor numbers, but given the extraordinary architecture and entertainment already seen in the region, it will take something highly creative and unique to grab their attention. Having been involved with audio-visual design and installation in more than 80 EXPO pavilions, we share our knowledge of the 10 factors that designers need to consider, to ensure audiences leave with lasting memories.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They have over 100 staff across multiple facilities that can deliver custom exhibition stands designed to meet client objectives of lead generation, branding, demonstrations, and media coverage. Nimlok emphasizes creating engaging content and stands that deliver tangible business results for clients.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They work with clients to create custom exhibition stands that engage audiences and meet business objectives through interactive elements, graphics, and content. Nimlok provides both purchased and modular rental exhibition stand solutions to suit various budgets and needs.
Nimlok Brochure 2015 FINAL digital version.compressedClare Farthing
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
Email enquiry: activate@pico.com ; Website: www.pico.com
APEC China • THAI Airways Welcomes its First Dreamliner • BMW Joy Night • Singapore National Day Parade • Coke Summer • VANKE DreamWorks
Experience Centre • Australian Defence and Industry Conference • The 2014 Edition of GOYS Youth City 2030
SmartHeart + Abudhabi
SmartHeart — это брендинговое агентство новой волны, реализующее комплексные проекты в направлениях бренд-консалтинга, визуальной айдентики, рекламы, архитектуры, мероприятий и digital. Мы создаем продукт международного уровня, соединяя актуальные технологии брендинга (Smart) с эффективными инструментами эмоционального впечатления (Heart).
+7 (495) 917 73 56
пер. Б. Казенный, д.1/2, с.1, оф. 17, Москва
Brandwidth partnered with IGI to plan and execute a series of zonal conferences that eventually converged into a single national conference. The conference saw over 200 attendees over 4 days with extensive travel, meeting, and artist logistics handled. Brandwidth also organized several other exhibitions, product launches, and conferences for clients spanning various industries.
Enquiry email: activate@pico.com ; Website: www.pico.com
ImageMaker 2017 Summer Issue:
1. Art Central Hong Kong
2. i Light Marina Bay
3. Sesame Street Live in Bahrain
4. The 17th Annual Conference of Yabuli China Entrepreneurs Forum
5. Think with Google
The document outlines Porsche's regional launch campaign for the Macan SUV in the MENA region. The campaign positioned the Macan as a sports car that makes urban lifestyles more exciting. It involved a 360-degree, through-the-line campaign using local insights to target people across relevant touchpoints. Local activations included a bungee jumping event at universities and water sports activities at beaches to bring the "Life, intensified" message to life. The results were 60% more enquiries and 78 sales made in the first two months.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
Expo 2025 Osaka's main theme is 'Designing Future Society for Our Lives' with sub-themes of saving, empowering and connecting lives. It aims to serve as a 'laboratory for a future society' by converging cutting-edge knowledge and solutions. Expo Osaka is scheduled to run for six months in 2025 in Osaka and is projected to attract over 28 million visitors. Pico is a global leader in Expo activations with over 50 years of experience including successful activations at Expo Aichi 2005.
The document describes Pico Group, a global leader in total brand activation. It provides experiential marketing, communications, and digital services to create extraordinary brand experiences. Pico has over 2,200 talented employees worldwide and presence in 36 major cities. It has over 50 years of experience in transforming brands through experience-led and digital-first solutions.
More Related Content
Similar to Singapore: Inside Out/ The Future of Us/ Mercedes-Benz GLC Driving Event/ Bahrain PlayStation Gaming Experience
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Expo at 2017 Astana
2. Volkswagen Multivan PanAmericana Night
3. Taste of Hong Kong
4. YO'HOOD 2017
5. Land Rover All-New Discovery SUV Launch Event
6. AFC Champion League Final
Pico Imagemaker 2018 Spring Issue - Audi at the Taipei International Auto ShowPico Global Services Ltd
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Audi at the Taipei International Auto Show
2. Jaguar Land Rover's The Art of Performance Tour
3. Google Developer Days
4. Gold Coast Motor Festival
5. Beautiful Bangkok by Magnolias at Ratchaprasong
6. Bahrain Light Festival
iSPARX
Immersive Space Programme
Augmented Reality Experiences
immersive media template platform
iSPARX - The Immersive Space Programme is changing the way we interact with the world. Turn everyday objects, images, and places into new opportunities for engagement through striking augmented reality experiences.
The Immersive Space Programme's platform iSPARX - includes a powerful drag-and-drop web studio that enables anyone to easily create, manage, and track augmented reality experiences.
Carnival Entertainment is a one-stop destination for inspiring, efficient content production. Our creative storyteller team understands that an outstanding content not only depends on professional process, but also the magic touch of humanity. Our production team enjoys wide underground network that can offer right talents for the right jobs. Together, we shall craft our show for you: from conceptualizing, scriptwriting to filming and post production – with only one aim in mind: to make it exceptional. We proudly offer:
- Video production
- Image production
- Bit-sized digital contents
C Square Creative Communications is a multi-disciplinary design agency based in Singapore that specializes in event management, exhibitions, and interior design. They have experience designing booths, pavilions, and marketing assets for trade shows around the world. C Square provides full-service event management and designs captivating events and exhibitions to boost engagement. They have expertise in conceptual design, project management, video/graphics production and work with both corporate and government clients on exhibitions, conferences, and other events.
FIA Formula E HKT HONG KONG ePrix/ Ultra Singapore/ Jaguar Land Rover Evoque ...Pico Global Services Ltd
Email enquiry: activate@pico.com ; Website: www.pico.com
ImageMaker 2016 Winter Issue:
1. FIA Formula E HKT HONG KONG ePrix
2.Ultra Singapore
3. Jaguar Land Rover Evoque Seesaw Display
4. Audi R8 LMS Cup(Taiwan Leg)
5. Huawei Connect
6. Hub Zero Indoor Gaming Zone
The document provides information about REDFILO, an event management company based in the United Arab Emirates. It outlines REDFILO's mission to elevate event standards through quality and professionalism. The company's vision is to be recognized as the leading event management firm in the region by providing innovative concepts and exceptional experiences. The document also provides details about REDFILO's accomplishments over recent years organizing large-scale events in the UAE and being awarded several accolades. It shares information about the company's founder and managing director, Pach Ang, and his background.
This portfolio brings to life my seven years' experience throughout my varied career in integrated marketing for some of the UK's most prestigious brands such as BSkyB, O2, Microsoft and GSK.
The document summarizes XZIBIT Experiential Marketing's 20 years of experience telling stories for brands through business events, exhibitions, and brand activations. It provides creative services, production capabilities, and event management for launches, conferences, trade shows, and more. Recent examples highlighted include events for properties, retailers, hotels, and other companies.
A Guide to delighting EXPO 2020 visitors & capturing their attentionGemma Fabian
October 2020 will be the date when all eyes turn to Dubai expecting to see some incredible creative visions brought to life.
These factors will drive up visitor numbers, but given the extraordinary architecture and entertainment already seen in the region, it will take something highly creative and unique to grab their attention. Having been involved with audio-visual design and installation in more than 80 EXPO pavilions, we share our knowledge of the 10 factors that designers need to consider, to ensure audiences leave with lasting memories.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They have over 100 staff across multiple facilities that can deliver custom exhibition stands designed to meet client objectives of lead generation, branding, demonstrations, and media coverage. Nimlok emphasizes creating engaging content and stands that deliver tangible business results for clients.
Nimlok is an exhibition stand design and manufacturing company that offers a full service for clients, including consultation, design, manufacturing, logistics, and installation. They work with clients to create custom exhibition stands that engage audiences and meet business objectives through interactive elements, graphics, and content. Nimlok provides both purchased and modular rental exhibition stand solutions to suit various budgets and needs.
Nimlok Brochure 2015 FINAL digital version.compressedClare Farthing
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
This document provides information about Nimlok, a company that designs and builds exhibition stands. It discusses Nimlok's team of experts who work with clients to engage visitors through stand design. It also outlines the full range of in-house services Nimlok offers, from consultation and design to logistics and installation. The document shares several case studies of exhibition stands Nimlok created for different clients and industries.
Email enquiry: activate@pico.com ; Website: www.pico.com
APEC China • THAI Airways Welcomes its First Dreamliner • BMW Joy Night • Singapore National Day Parade • Coke Summer • VANKE DreamWorks
Experience Centre • Australian Defence and Industry Conference • The 2014 Edition of GOYS Youth City 2030
SmartHeart + Abudhabi
SmartHeart — это брендинговое агентство новой волны, реализующее комплексные проекты в направлениях бренд-консалтинга, визуальной айдентики, рекламы, архитектуры, мероприятий и digital. Мы создаем продукт международного уровня, соединяя актуальные технологии брендинга (Smart) с эффективными инструментами эмоционального впечатления (Heart).
+7 (495) 917 73 56
пер. Б. Казенный, д.1/2, с.1, оф. 17, Москва
Brandwidth partnered with IGI to plan and execute a series of zonal conferences that eventually converged into a single national conference. The conference saw over 200 attendees over 4 days with extensive travel, meeting, and artist logistics handled. Brandwidth also organized several other exhibitions, product launches, and conferences for clients spanning various industries.
Enquiry email: activate@pico.com ; Website: www.pico.com
ImageMaker 2017 Summer Issue:
1. Art Central Hong Kong
2. i Light Marina Bay
3. Sesame Street Live in Bahrain
4. The 17th Annual Conference of Yabuli China Entrepreneurs Forum
5. Think with Google
The document outlines Porsche's regional launch campaign for the Macan SUV in the MENA region. The campaign positioned the Macan as a sports car that makes urban lifestyles more exciting. It involved a 360-degree, through-the-line campaign using local insights to target people across relevant touchpoints. Local activations included a bungee jumping event at universities and water sports activities at beaches to bring the "Life, intensified" message to life. The results were 60% more enquiries and 78 sales made in the first two months.
Example of an integrated content strategist portfolio. With the marketplace changing and competition increasing, job seekers must figure out new and engaging ways to tell their story.
Similar to Singapore: Inside Out/ The Future of Us/ Mercedes-Benz GLC Driving Event/ Bahrain PlayStation Gaming Experience (20)
Expo 2025 Osaka's main theme is 'Designing Future Society for Our Lives' with sub-themes of saving, empowering and connecting lives. It aims to serve as a 'laboratory for a future society' by converging cutting-edge knowledge and solutions. Expo Osaka is scheduled to run for six months in 2025 in Osaka and is projected to attract over 28 million visitors. Pico is a global leader in Expo activations with over 50 years of experience including successful activations at Expo Aichi 2005.
The document describes Pico Group, a global leader in total brand activation. It provides experiential marketing, communications, and digital services to create extraordinary brand experiences. Pico has over 2,200 talented employees worldwide and presence in 36 major cities. It has over 50 years of experience in transforming brands through experience-led and digital-first solutions.
Virtuosity X - blending the best of both worlds, live and virtual. The unrivalled power of the live event - experienced remotely.
Virtuosity X. is an integrated system of tried and tested technologies such as virtual reality, connected to amplify and blend the power of live.
Pico Virtuosity provides an agile solution by drawing on three of Pico’s core competencies: tech enablement, brand engagement - and our deep understanding of experience design. Whatever you need, Virtuosity has end-to-end solutions for virtual events. From simple branded online spaces to rich immersive environments, you can create a secure virtual event to match your business objectives.
In response to requests to better understand how brands and marketers are responding to the COVID-19 Pandemic, the team at the Pico Group explored this with a group of 28 clients.
Even before the recent challenges facing the events industry, Pico was developing ways to make events more sustainable, accountable and accessible. Finding new ways to harness cutting-edge but proven technologies to optimise our clients’ event marketing strategies. Seamlessly blending physical and virtual to reach people whenever and wherever. We defined this new approach as “Agile Events”. Now we’ve given it a new name - Virtuosity.
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Prudential Marina Bay Carnival
2. i Light Marina Bay
3. Audi quattro Land Taiwan
4. Mara’ee 2018
5. Yanfeng Plastic Omnium Corporate Gallery
6. Procter & Gamble at the PyeongChang Olympics
7. Think 2018 with Google
Enquiry email: activate@pico.com ; Website: www.pico.com
1. Marketing Event Awards 2017 at Singapore
2. Gardens by the Bay Children's Festival
3. Stack Bahrain Lego Event
4. BBC Sport Wimbledon Studio 2017
5. The 27th Asian Football Confederation Congress
Enquiry email: activate@pico.com ; Website: www.pico.com
ImageMaker 2017 Spring Issue:
1. Dyson Pop-up Store at Lab Concept
2. Hong Kong Jockey Club Pop-up Store at the peak Galleria
3. Bahrain Food Festival
4. AIA Great European Carnival
5. RBC Race for the kids
6. BMW at UBS Hong Kong Open
The document describes Total Brand Activation, which aims to immerse audiences in powerful and engaging experiences that showcase a brand's work from around the globe. It provides examples of innovative and ambitious events, exhibitions, themed environments, and interiors that evoke experiential marketing and the immersive world of "Total Brand Activation". Specific projects highlighted include the Singapore JewelFest, Hong Kong Fashion Extravaganza, Maraée Bahrain Animal Production Show, APEC Singapore, Bahrain National Charter Monument Inauguration, Coca-Cola Pin Trading Centre at the Beijing Olympics, and the Advice D-Day Dealer Conference.
Email enquiry: activate@pico.com ; Website: www.pico.com
With almost half a century of total brand activation experience in globalevents and permanent offices and production facilities strategically located in almost 40 cities on five continents, Pico is a true global leader in overlay delivery.
Delivering excellence
From CONCEPT to KNOCKDOWN
Pico takes on events of any size, anywhere in the world
Google Ads Vs Social Media Ads-A comparative analysisakashrawdot
Explore the differences, advantages, and strategies of using Google Ads vs Social Media Ads for online advertising. This presentation will provide insights into how each platform operates, their unique features, and how they can be leveraged to achieve marketing goals.
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.
We will explore the transformative journey of American Bath Group as they transitioned from a traditional monolithic CMS to a dynamic, composable martech framework using Kontent.ai. Discover the strategic decisions, challenges, and key benefits realized through adopting a headless CMS approach. Learn how composable business models empower marketers with flexibility, speed, and integration capabilities, ultimately enhancing digital experiences and operational efficiency. This session is essential for marketers looking to understand the practical impacts and advantages of composable technology in today's digital landscape. Join us to gain valuable insights and actionable takeaways from a real-world implementation that redefines the boundaries of marketing technology.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Did you know that while 50% of content on the internet is in English, English only makes up 26% of the world’s spoken language? And yet 87% of customers won’t buy from an English only website.
Uncover the immense potential of communicating with customers in their own language and learn how translation holds the key to unlocking global growth. Join Smartling CEO, Bryan Murphy, as he reveals how translation software can streamline the translation process and seamlessly integrate into your martech stack for optimal efficiency. And that's not all – he’ll also share some inspiring success stories and practical tips that will turbocharge your multilingual marketing efforts!
Key takeaways:
1. The growth potential of reaching customers in their native language
2. Tips to streamline translation with software and integrations to your tech stack
3. Success stories from companies that have increased lead generation, doubled revenue, and more with translation
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Build marketing products across the customer journey to grow your business and build a relationship with your customer. For example you can build graders, calculators, quizzes, recommendations, chatbots or AR apps. Things like Hubspot's free marketing grader, Moz's site analyzer, VenturePact's mobile app cost calculator, new york times's dialect quiz, Ikea's AR app, L'Oreal's AR app and Nike's fitness apps. All of these examples are free tools that help drive engagement with your brand, build an audience and generate leads for your core business by adding value to a customer during a micro-moment.
Key Takeaways:
Learn how to use specific GPTs to help you Learn how to build your own marketing tools
Generate marketing ideas for your business How to think through and use AI in marketing
How AI changes the marketing game
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"
Unlock the secrets to enhancing your digital presence with our masterclass on mastering online visibility. Learn actionable strategies to boost your brand, optimize your social media, and leverage SEO. Transform your online footprint into a powerful tool for growth and engagement.
Key Takeaways:
1. Effective techniques to increase your brand's visibility across various online platforms.
2. Strategies for optimizing social media profiles and content to maximize reach and engagement.
3. Insights into leveraging SEO best practices to improve search engine rankings and drive organic traffic.
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
DMF Portfolio Piece Smart Goals - Artist Management.docx
Singapore: Inside Out/ The Future of Us/ Mercedes-Benz GLC Driving Event/ Bahrain PlayStation Gaming Experience
1. Imagemaker
Spring 2016
Wherever there is an Audience, there is a Mission for Total Brand Activation.
In this issue:
Singapore: Inside Out The Future of Us Mercedes-Benz GLC Driving Event Bahrain PlayStation Gaming Experience
Wanders into the Flow of Literature: The Chinese Calligraphy of Law Ching Bor BMW Masters Dow Japan Innovation Day
Singapore: Inside Out Beijing, London, New York and Singapore
Singapore: Inside Out (SG:IO) was a travelling showcase featuring a collection
of multi-sensory experiences designed by creative talents from the city
drawn from a huge spectrum of disciplines – architecture, food, fashion,
film, music, literature, design and the visual arts. Each of these talents
came together in this exciting experiential feast for the senses.
Travelling to four world cities – Beijing, London, New York and Singapore – the showcase had a number of goals to fulfil. First and foremost,
the showcase sought to raise the profile of Singapore as a vibrant and creative city – expanding international perceptions beyond the
city’s well-known reputation as a clean, safe economic powerhouse, and showing the world that Singapore also possesses a wealth of
creative talent.
SG:IO promoted Singapore’s diverse creative talents by giving them international exposure and local recognition; the intention being to
broaden their audiences and facilitate collaboration and partnerships around the world.
Finally, the exhibition acted as an open invitation to local and overseas ‘fans and friends of Singapore’, encouraging them to enjoy the
exhibition as a way of participating in the SG50 Golden Jubilee celebrations.
Pico provided a turnkey event management services for SG:IO at every stop of the tour, helping to ensure its successful delivery to a
cumulative audience of almost 50,000 people around the world. We were responsible for ensuring that the show’s eye-catching main
structure, which featured a 30m-by-25m modular scaffolding illuminated by LED lights at night, was safely put up and taken down.
The showcase’s massive scale presented several logistical challenges in terms of freight, materials sourcing, artist management and local
regulations. As usual, our teams of experts in each city provided timely and creative solutions to these problems, ensuring the exciting
and successful delivery of each showcase.
2. The Future of Us Singapore
The Future of Us exhibition was a one-of-a-kind immersive,
multi-sensory experiential exhibition which offered a glimpse
into how Singaporeans could live, work, play, care and learn in
the future. Rounding off a year-long series of SG50 celebrations,
the exhibition called on Singaporeans to share their hopes
and dreams for themselves, their families and the nation, and
encouraged them to participate in steering Singapore safely
into the future.
2 IMAGEMAKER Spring 2016
Pico was involved in this inspirational project from start to finish, participating first in content development and the design process and
then proceeding to create and materialise the experience through fabrication, multimedia and operations services.
Running for 97 days between December 2015 and March 2016, The Future of Us was set up in the green heart of Singapore, at the Gardens
by the Bay. The exhibition pavilion was made up of four massive domes that transported visitors into the year 2030 through an amazing
‘showcase of possibilities’, realised through innovative exhibition techniques like a giant 360-degree dome projection, 270-degree wraparound
LED show walls with projection model mapping, holograms, transparent screen technology and many others.
Pico’s primary task was to create an integrated multi-sensory environment that was inspiring, memorable and impactful. The overall
design of the exhibition needed to convey a clear and compelling story, and be presented in a refreshing, creative way. We succeeded in
meeting these objective on so many levels.
This was an exceptionally ambitious undertaking which involved input from 15,000 Singaporeans aged between 4 and 90 and coming
from all walks of life. After months of work conducting and curating their input, the five main experiences of The Future of Us were
devised. The first was seven minute, 360-degree dome video created and narrated specially for the event and combining live actors
with an entirely computer-generated environment. The second experience was a photo-realistic immersive video depicting what it
might be like to live in the future, broadcast on a vast 25m x 3m LED screen stretching around a large room, at the centre of which lay
a future master plan of Singapore video-mapped onto a special model table.
3. The third experience was an imaginative journey into a futuristic Singapore, giving the visitor a fascinating walk through and peek into
‘the windows of our future’, to see how Singaporeans might live, work, play and care in the year 2030. The fourth experience involved
reaching out to each visitor through a high-tech ‘wishing well’ which collected and collated the wishes of the visitors, while the fifth
and final experience saw visitors playing together to power their dreams.
The storyline and flow of information presented in the Future of Us Pavilion was critical to engaging visitors. Pico harnessed the power
of cutting-edge audio visual presentations, interactive installations, videos, visuals, infographics, simulations, illustrations, charts and
graphs to distil and present complex information; ensuring that every concept was easily understood and not too ‘text-heavy’. In terms
of the structure, the pavilion’s striking mosaic-like façade design, made of over 11,000 unique lattice panels, left a lasting impression on
visitors and its attractive, modern and iconic design became a talking – and photo – point throughout the duration of the exhibition.
The preparation and hard work of the Pico team and our partners resulted in massive exposure and success for The Future of Us. Visitor
numbers were extremely impressive – over 4,000 visitors arrived on the first day alone and a total of close to 400,000 visitors over
the 97 days. The exhibition’s Facebook page attracted 36,000 ‘likes’, while Channel News Asia aired a 30-minute documentary called
‘Creating The Future of Us’, which heavily featured the Pico Singapore team.
“It has been my absolute honour to serve with what I think has to be the crème de la crème, the Justice League of Pico at the top of your
game. An impossible project when we started with barely just over 9 months in CNY 2015 and then running a full-fledged ops from 1 Dec
became not only possible but enjoyable on many many occasions. Thank you for bearing with us and our demands and constantly
responding with so much lightning speed and flexibility.” - Gene Tan, Creative Director, The Future of Us, Centre for Liveable Cities.
Ministry of National Development.
Spring 2016 IMAGEMAKER 3
4. Mercedes-Benz GLC Driving Event Hong Kong
In early November, Mercedes-Benz held a totally unique and spectacular off-road private driving event at Hong Kong’s Central Harbourfront.
Raising brand awareness, particularly of their SUV models, was their primary goal with Mercedes-Benz wanting to provide their elite
customers with an advanced driving experience which reinforced their brand values of safety, comfort and driving dynamics.
Guided by professional drivers, guests got to personally experience the high performance and superior driving dynamics of the brand’s
different SUV models as they passed through checkpoints on a specially-designed course stretching over an eye-popping 36,000 sq. m.
The Central Harbourfront was transformed into a cross-country track and divided into two massive test driving zones. The ‘drifting zone’
allowed attendees to skid into specially-arranged sharp turns; while in the ‘off-road zone’, various checkpoints simulated features which
would be found in real off-road areas – steep hills, muddy swamps, logs and gravel patches, each providing different levels of camber.
A total of one media session and nine customer sessions were held, with Pico providing creative design, production, site operation and
event management services throughout the event.
Pico also focused extra attention on boosting brand awareness in the immediate area. The team designed immersive venue decorations to
capture the attention of the many pedestrians passing through Central’s crowded streets and buildings during the daytime. We branded
the client’s logo on top of the 15.5m wide, 50m long and 5.7m high hospitality marquee, and surrounded the venue with 60m long
promotional fence banners.
Our branding efforts did not stop when the sun set. We designed and created a gigantic 21.8m lightbox displaying Mercedes-Benz’s iconic
three-point logo which lit up the centre of the venue, adding to the breath-taking night view of Victoria Harbour and the city’s skyline.
This lightbox was easily visible from Central’s crowded pedestrian walkways and buildings like IFC and the AIA Centre.
In addition to the lightbox, our team created an eye-catching arch entrance complemented by exterior branded fencing banners and
flags. All key visuals at the venue, from the merchandising area to the off-road signage and guest passes, were also designed by our
experts. We built an LED wall in the briefing room, which showed a promotional video, producing a stunning visual experience for the
attendees. Our team also strategically designed the layout of the F&B area and the inside of the marquee, creating a luxurious yet
comfortable environment for all the guests.
4 IMAGEMAKER Spring 2016
Mercedes-Benz Hong Kong Limited imports and distributes the brand’s
comprehensive range of luxury passenger cars and commercial vehicles
in Hong Kong and Macau. They actively perform sales and after-sales
activities to further cement Mercedes-Benz’s growth in the region, while
remaining dedicated to reinforcing their core values through different
public and private events.
5. To add a social dimension to the event, we arranged an “Instaphoto” service to capture guests enjoying their exclusive experience. These
photos were shared on multiple social media platforms, further intensifying the brand’s exposure.
The five-day event attracted a huge number of reporters and guests, receiving great write-ups and favourable feedback.
As this was the first time anyone had held a driving event in the very centre of Hong Kong, there were no existing precedents for the
permits required or the logistics involved in the set up. Our team had to approach and negotiate with numerous different government
departments, and then leverage our years of experience to manage and execute the complex logistics for the large-scale setup, which
included a 50m long marquee and the huge branding logo lightbox, all within three days!
Spring 2016 IMAGEMAKER 5
6. Pico created a complete gaming environment in the Bahrain International Exhibition and Convention Centre, replete with consoles, kiosks
and tables for every imaginable game. Divided into themed areas based on different Sony PlayStation games, the 3-day Experience was
also an opportunity for developers and retailers to unveil some of the new and exciting gaming products from Sony PlayStation.
The Bahrain Gaming Experience was a huge success and will be even bigger and better next year.
Bahrain PlayStation Gaming Experience Manama
6 IMAGEMAKER Spring 2016
The objective of the Bahrain PlayStation Gaming Experience, part of the Manama Capital of Gulf Tourism 2016,
is to drive awareness on the newest and latest trends and developments in the gaming world and bring together
all computer gamers and enthusiasts from around the region.
7. Wanders into the Flow of Literature:
The Chinese Calligraphy of Law Ching Bor Hong Kong
Spring 2016 IMAGEMAKER 7
Organised by the Yuen Long District Arts Committee, Wanders into the Flow of Literature: The Chinese Calligraphy
of Law Ching Bor was held at the Hong Kong Central Library in mid-February 2016. Pico was intimately involved
in this stylish, modern exhibition, delivering design and build, event management and public relations services –
from strategy to execution, truly 360 degree integrated services.
Displaying 110 pieces of timeless calligraphy, including rubbings from stone inscription, poetry, verse and devotions by Masters from
the Spring and Autumn and the Warring Period to the modern era, the exhibition was divided into five sections which helped organise
and make sense of the many works on display: showing Mr Law’s three most celebrated works from the 90s; displaying textbooks on
calligraphy which are based on selected Chinese literary masterpieces; presenting creative free designs using the five calligraphic
styles; blending Chinese and Western calligraphy; and going down the memory lane of Mr Law on how he used rubbings of several
ancient calligraphy masters’ works as models to develop his own calligraphy.
At the opening ceremony, Mr Law improvised some innovative calligraphy. Accompanied by music, he recreated the military general of
the Song Dynasty, Yue Fei’s most celebrated Chinese ci poem, ‘Man Jiang Hong’. This prestigious exhibition was attended by the chairman of
the Yuen Long District Arts Committee and other government officials.
Under Pico’s expert guidance, the event was more successful than the client hoped: over 5,000 people attended the exhibition over its
three-day run, a record for the Central Library and far exceeding the client’s target for attendance. Some 80 separate media coverage
have been stretched from pre- to post-exhibition, let alone on-site media attendance. The exhibition was pronounced by a library
representative as “the first-ever and best Chinese calligraphy exhibition in Hong Kong by a single calligraphy master”.
8. Please visit www.pico.com for more information.
Edited, coordinated, designed and published by Pico Group. All rights reserved. No part of this publication may be reproduced in any form
or by any means, including photocopying and recording without the written permission of the publisher.
The photos shown in this newsletter were taken by photographers and cameramen commissioned by Pico, courtesy of our direct and
indirect clients, and were chosen to highlight Pico’s part in our clients’ projects and to place it in context. While care has been taken to
select the most appropriate photos, no implication is intended that all elements in the projects shown were done by Pico.
For information, please contact us at Pico House, 4 Dai Fu Street, Tai Po Industrial Estate, NT, Hong Kong SAR, or call us at 852 2665 0990,
or email to corp.info@hk.pico.com.
BMW Masters Shanghai
BMW, globally famous as one of the world’s most iconic motoring brands, is known for much more than its superior quality automobiles. For
years, BMW has been an active player in the sporting world, sponsoring motorsport events and high-level golf tournaments in Europe and
beyond. The brand is also known for its commitment to preserving the environment. In late 2015, Pico proudly helped activate the latest
addition to the BMW golf tournament family – the BMW Masters.
First held in 2012 at the stunning Lake Malaren Golf Club in Luodian, Shanghai, the BMW Masters is now an annual fixture on the European
tour. The 2015 event saw Europe’s top players battle it out on the course, competing for a total purse of seven million USD.
Pico participated in the event on multiple levels, creating a stunning, cutting-edge design for the eco-friendly temporary structures at the
venue, and delivering outstanding build and maintenance services throughout the tournament. Going above and beyond to make the event
as sustainable as possible, all materials used in the structures and were completely recyclable – further strengthening the green reputation
of the event and the BMW brand.
Dow Japan Innovation Day Tokyo
Japan Innovation Day was recently held in Shangri-La Hotel, Tokyo. With the theme of ‘collaborative innovation’, the event highlighted
Dow’s most recent and most exciting innovations. The participants were joined by Dow’s executive leadership, including the company’s
vice chairman and COO, and prominent guest speakers from leading companies in the industry, making this Innovation Day Dow’s
biggest and most successful event yet.
Pico provided branding for the event, the design and construction of the stage, the exhibition and the reception area, as well as stage
operation management and printing. Our team received excellent feedback from both Dow’s representatives and the event guests.
Innovation Day was an outstanding event all around, as well as a wonderful day for Pico.