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Secrets of Writing Great Content in a Blog
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- 1. Secrets of Writing Great Content in a blog Content Marketing Winter 2017 Student Presentation + Post Kahori Kozu
- 2. Introduction • Content Marketing – What is it about? – Tools to use? – How to write? – Styles and designs?
- 3. #1 Write first, Edit later 3 steps: - Just get your ideas down - Write quickly to keep up with your ideas - Use detailed editing
- 4. #2 Write in YOUR style • “Your style” - unique to your personality or brand • If you haven’t developed your own style yet? 3 steps: - Find your favorite writer and imitate - Master his/her way - Use what you learn to develop your style
- 5. #3 Write about one thing ONLY • Define your point • Make sure your writing stays on point • Delete unnecessary words, sentences or paragraphs
- 6. #4 Depth & Length should match • Short articles only provide… – a high-level discussion of your topic – In-depth coverage of one aspect of your topic • Longer articles provide… – more detailed information
- 7. #5 Find a unique angle • Topic • Point • Perspective(A specific point of view) – Make a new point – Find a unique angle • If you need to discover new and unique ideas - Read books!
- 8. #6 Your Title is the KEY • It should be… – Certain – Effective – Strong!
- 9. • 6 types of titles that tend to perform well: - Top # [List] - How to [Do Something Useful or Interesting] - Best of [Category or Type] - Why [Something] Is [the Way It Is] - Breaking News - Secrets of [Something We're Dying to Know]
- 10. #7 Your introduction should excite readers • Make the first sentence your best • It’s the first 100-600 words – the intro and your point • Samples of leads that perform well in content: - Little-known fact - Promise of information available nowhere else
- 11. #8 Keep it believable • Rule: – tone down – no exaggeration • Make it easy for people to believe you – Provide the source
- 12. #9 The close is as important as the introduction • Summarize your main point • Tell readers how they’ll benefit from the information • Call readers to get feedback – Put “Over to you” “Your turn”
- 13. #10 Plain writing is the best • Make it readable content! – Paragraph: 6 lines max – Sentences: 25 word max – Syllables: 1-2 syllables – Word choices: Concise and Elegant – Strong and clean writing
- 14. Conclusion • 10 points you should pay attention: 1) Write, and edit later 2) Your Style 3) About only one thing 4) Depth & Length 5) Unique angle 6) Your title 7) Introduction 8) Believable content 9) Conclusion 10) Readable content GOOD TO GO!
Editor's Notes
- Great writing never happens in the first draft. So here is the 3 steps you follow: Just write down any your ideas and make effort at figuring out how to put your ideas into words Keep writing whatever you come up with and try to write quickly to keep up with your ideas Use qualified editing in the end As a result, they're almost always badly written. For all writers. And don't just settle for one round of edits. For high quality writing, you'll need to go through several rounds of review.
- Your content should have an individual style that is unique to your personality or brand. As a result, you will be able to deliver your content to your readers with you passion and make your content trustful! If you haven’t developed your own style yet, follow the 3 steps below! Find your favorite writer and imitate their style Master their way Use what you learn to develop your style
- Each piece of content should have ONLY ONE point to catch and hold the readers attention. The first ,figure out what your bottom-line is. After you write, the first round of edits is to make sure your writing stays on that point. Any words, sentences or paragraphs that break this one rule must be deleted — no matter how much you like it. You can make several points as part of one idea, but readers should have a clear idea of what they’re supposed to take away from reading your post. Support Remind No extra information
- There are two things that make writing difficult to read. One is not giving enough detail and giving only a spotty coverage of an idea. The other is to try to give too much detail for the space allowed. The idea is to know what your readers want and provide the depth and length that gets them engaged. Know what your audience want and speak the same language! In “Short Content” provide only a high-level discussion of your topic or in-depth coverage of one aspect of it In “Longer Content” provide more detailed information Do not talk over or below the readers. Try to talk to the readers.
- Angle or perspective You may cover a trending topic that other content marketers are also writing about. Try to make a new point or find a unique angle. Read an industry defining book to help you think in a different way and discover new and unique research for your niche topic. Your readers will appreciate the extra effort you’ve gone to and you’ll notice a richness and depth to your content that you’ve never seen before. Needless to say but… read books related to the topic! Haha
- If the title doesn't connect with readers, even the most interesting content will be ignored. Your title should create interest and forecast the information people will find when they click through. So spend as much time on your title as you do writing! Here is the key factors you should keep in your mind, when you decide your title: Certain Effective Strong Use these 3 things to make your titles go viral!
- You have about three seconds to hook your readers and get them reading. Write something that makes people pay attention in the first 100-600 words. Your headline and first sentence should take the reader smoothly to your main point. Samples of leads that perform well in content: Little-known fact Promise of information available nowhere else
- Your readers don't want to waste time on content that isn't accurate and trustworthy. The rules are: tone down and no exaggeration(stretching the truth) Write content to help people and add value to their lives. Use content to inform and entertain. If you present a surprising fact or figure, you need to back it up. Provide your source. If you quote someone or reference a book or report, link to it. Make it easy for people to believe you — or they'll stop reading and move on.
- Good content tells who, what, where, when and why. Great content also tells "so what.” At the close of your content, summarize your main point, then tell your readers how they'll benefit from the information you provided. Also, call your readers! If you want feedback, then ask them to comment or ask them what did they really like about the post. It would be always a great idea to end your posts by saying "Over to you" or "Your turn" etc terms, this can help your readers to act.
- You got the main point and all the ideas into words. Now the final step – make it readable content! In a blog post, readable content is the best! Short paragraphs, short sentences, and easy words are easy to read. You should keep your language as concise and elegant as possible. Strong, clean writing makes your points more effective. Keep in your mind - Digital content is not what you learned to write in English class!
- READ, READ, READ!!!!!