The document discusses the importance of a mobile-first approach to content optimization. It notes that customers seek immediate, easily readable content on mobile and that websites optimized for mobile have better search rankings and increase brand visibility. Adopting a mobile-first strategy provides customers with what they want when accessing content on mobile to improve their experience and loyalty to the brand.

2. Introduction
• Mobile first optimize the use of mobile devices to
access online platforms
• Ensures that you are delivering the right user
experience to the right screen

3. Better user experience
• Customer is seeking for
immediate results
• Content must be fast, readable
and shareable:short texts, images
with fast loading and with
appropriate sizes.

4. Ranking optimization at Google search
• Websites that are adapt to smartphones have a
better ranking on Google searches

5. Brand Credibility
• The better the customer experience is, the
greater is the satisfaction and loyalty to the
brand products and services

6. Conclusion
• Improving the mobile experience is give
your customers what they are looking for
when they want it
• Mobile first engage customers
• Increase brand visibility

7. SOURCES
• https://www.pewresearch.org/internet/2019/06/13/mobile-
technology-and-home-broadband-2019/
• https://www.contentintelligence.net/en/ci/mobile-first-the-content-
strategy-to-make-your-brand-loved
• https://www.outbrain.com/help/advertisers/mobile-first-content-
strategy/
• https://anglestudios.co.uk/blog/why-mobile-first-web-design-is-
becoming-more-important/