East Africa Presentation

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  • TOs need to find solutions to this problemProducts to need to help them - These are the problems we have been trying to solve
  • Wetu is creating technical solutions that allows content to flow along the industry channels - giving the industry easy access to the product information and making it quick and simple to distribute it
  • Turned this into
  • Put all the product content into the cloudMade it very easily accessible – anywhere, anytime, anyoneTools to help the TOCOLLATERAL CONSISTANCY & UPDATED CONTENT
  • Not only provides a content solution but created tools that simplify to task of distributing content It is unlikel
  • No reason to collect content
  • East Africa Presentation

    1. 1. Empowering the Travel Industryin the Digital Age
    2. 2. Modern shoppers wantRich, Interactive, Engaging ContentTHE IMPORTANCE OF CONTENTIf you do not supply Content they will goelsewhere to find it@WetuAfrica
    3. 3. The Industry is here to stay but it doesneed to adapt and compete better.THE INDUSTRY IS HERE TO STAYThe biggest challenge is to improve thetravellers online buying experience@WetuAfrica
    4. 4. DISTRIBUTIONVia the Internet• Email• Library• DropboxTrade Shows / Sales Reps• Disk / Flash DriveOUTDATED CONTENT DISTRIBUTION MODELSUPPLIERS@WetuAfricaTOUR OPERATORVERY TIME CONSUMING
    5. 5. OUTDATED CONTENT DISTRIBUTION MODELSUPPLIERSTOUR OPERATORS1000s of Suppliers100s of Tour Operators
    6. 6. DISSAPPEARING CONTENTTEXTIMAGESVIDEOSVIRTUAL TOURSMAPSIN-DEPTH INFOROOM INFOACTIVITIESSUPPLIER OPERATOR AGENT CLIENTTEXTIMAGESTEXTIMAGESMAPSACTIVITIESABC ABCABCThe longer they spend researching themore chance they will find somethingelse or change his mind
    7. 7. Content is never going to travel along theindustry channels using this modelIt simply has to change!!CONTENT MANAGEMENT & DISTRIBUTION
    8. 8. How do simplify this content model?How do you get Content to travel alongthe industry channels and into the Sale ?THE CHALLENGE
    9. 9. WETU’S SOLUTIONTo do this we have:-1. Created an Open Database2. Developed Technology to:-• Make content easily accessible and simple touse & distribute• Create engaging digital sales & marketingmaterial for the industry channels
    10. 10. OUTDATED CONTENT DISTRIBUTION MODELSUPPLIERSTOUR OPERATORS1000s of Suppliers100s of Tour Operators
    11. 11. SIMPLIFIED CONTENT DISTRIBUTIONSUPPLIERSTOUROPERATORSONE STOP CONTENT SHOPDMOGDS OTAIDSAGENTS
    12. 12. CONTENT DISTRIBUTIONWETU has developed numerous ways forsuppliers to distribute content to theindustry.
    13. 13. CONTENT DISTRIBUTION TOOLSContent API• Website (via CMS or Direct)Content Widget• Website• Blog• Social Media
    14. 14. CONTENT DISTRIBUTION TOOLSContent API• Website (via CMS or Direct)Content Widget• Website• Blog• Social MediaiBrochures (re-brandable)• Physical Distribution of Content• Sales Tool for Tour Operators & Agents
    15. 15. iBROCHUREBrochures  iBrochures
    16. 16. CATALOGUECatalogues  Virtual Catalogues
    17. 17. ADDITIONAL TOOLS FOR SUPPLIERSWetu also allows you to create numerousmodern sales and marketing tools.
    18. 18. FACEBOOK APPFacebook Apps
    19. 19. MOBILE WEBSITESwww.kensingtonplace.co.za
    20. 20. Simple Effective Distribution & ManagementCollateral ConsistencySimplify your Content Management & DistributionQuick & Effective DistributionSave Time (for Products and the Trade)Trade can sell you better
    21. 21. EMPOWERING THE TRADEHelping the Trade Sell you more EffectivelyIMPORTANT ISSUES• Quick & Easy Access• Simple to Use• Can be passed on (Re-brandable)• Empowers the person selling
    22. 22. MARKETING & SALES TOOLSProviding Engaging rich interactive buying experienceGoogle Maps  Enhanced Google MapsENHANCED GOOGLE MAP
    23. 23. PAPER ITINERARYMARKETING & SALES TOOLSVIRTUAL ITINERARY
    24. 24. MARKETING & SALES TOOLSBrochures  iBrochures
    25. 25. MARKETING & SALES TOOLSCatalogues  Virtual Catalogues
    26. 26. TRAVEL ITINERARY OF THE FUTURE
    27. 27. ITINERARY APP: TRAVEL DOCUMENTS ON MOBILEDownload the Itinerary App from iTunes / Google Play and enter the personalcode ON6H1V
    28. 28. TRAVEL ITINERARY OF THE FUTUREDownload the Itinerary App from iTunes / Google Play and enter the personalcode ON6H1V
    29. 29. WETU ITINERARY BUILDERVIRTUAL ITINERARY PRICING TEMPLATEPAPER ITINERARY ITINERARY APPITINERARY BUILDERONE INPUT – MULTIPLE OUTPUTS
    30. 30. Tour Operators• 80+ Tour Operators (clients)• 100/ 1000s of Tour Operators & Agents freelyaccessing ContentSuppliers• 500+ Luxury Suppliers (Upgraded Listing)• 2000 free managed listing (8000+ properties in Wetu)• Managing Content for Nightsbridge (3000+ properties)Distribution• 800 + unique visitors each day (growing each week)• Majority outside of AfricaWETU NOW
    31. 31. PRODUCTS – HOW TO USE WETU
    32. 32. TOUR OPERATORS: HOW TO USE WETU

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