Mcommerce for sxsw

191 views

Published on

Published in: Technology, Business
0 Comments
1 Like
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total views
191
On SlideShare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
4
Comments
0
Likes
1
Embeds 0
No embeds

No notes for slide

Mcommerce for sxsw

  1. 1. Landscape: Mobile Web Applications Babies ‘R Us: • Touch-enabled menu options • User-friendly menu drill-downs • Simple product browsing - not crowded 1–800flowers.com • Little touch-enabled functions (feels like a native app) • drag-to-view menus • very long menu drill- downs • page views that do not require refreshing
  2. 2. Landscape: Mobile Optimized Websites ASOS: • User-friendly menu options & drill-down functionality • Easy check-out • Product browsing is not crowded QVC: • Not optimized for mobile (obviously) • Result: Cluttered pages
  3. 3. Landscape: Hybrid Mobile Safeway: • Uses HTML5 web view for customer registration • Combines with native features for product browsing Bed, Bath & Beyond: • Menu drill-down • Users must drill down very deep to view products – causes high abandonment • Not aesthetically pleasing
  4. 4. The Opportunity
  5. 5. The Opportunity Adoption rate of mobile devices & mobile device usage is astounding... The competition isn’t there just yet... The ability to market to your current customers around town and in-store... Every user journey is different and your mobile experience should be custom – just like your brand, your store.

×