How to create your personal brand through content marketing.

1. CREATING YOUR
PERSONAL BRAND
(and why everyone should
do it)

2. WHAT EXACTLY IS A PERSONAL
BRAND?
Your personal brand is a community or marketplace's perception of
you, based on what you say about yourself, your knowledge and your
expertise.

3. Find your brand
attitude by
asking yourself
who you are and
what your story
is

4. PRESENT YOURSELF
This is all about you, so use your
first and last name
Then choose a profile photo that
best represents you and the
brand you’re trying to sell.

5. THE RIGHT CONTENT IN THE RIGHT
PLACE
Be aware of WHERE and WHAT you’re posting. You don’t need to be
an expert on all social media or blog platforms. Figure out where
your competition is doing well and start there.
Content is huge! The whole goal of this operation is to tell everyone
who you are and how you want to be viewed. Be yourself, don’t
forget to focus and be vulnerable.
BE HUMAN!

6. NOW GO SHOW THE WORLD WHO
YOU ARE