The Rising Startups In India.pdf

+
Muscle & Strength
Fostering International
Grade High Quality Fitness India
in India
Start s
Rising
Praveen Chinaria
Founder
Muscle & Strength India
Vol 10 Issue 03 2022
www.insightssuccess.in
Expanding Horizons
Five Most Effective Marketing
Plans for Emerging Businesses
Industry Insights
How India's Start-up
Ecosystem is Booming
in the Modern Times?

T
Editor’s Note
The Rising Stars
of the Indian
Industrial Cluster
A young enterprise oﬀering a unique solution to
an existing or a new issue or problem, nurtured
by a resilient entrepreneurial spirit rises as a
startup mushrooming soon into a successful
business entity to join the top league. It happens
when ‘The Rising Startups In India executes the
precise idea, with a novel and practical approach,
at the right time and in a positively progressive
direction.
These fast-rising startups have outstanding
qualities that set them apart from the crowd. They
have an exciting, feasible, and compelling idea
that works for a long time and is ﬂexible enough
to be upgraded to future needs. These startups are
helmed by resourceful leaders who inspire their
people to be at their best.
In the slowly settling times post-pandemic, this
startup entrepreneurship is fast evolving. In fact,
during the last two years, when many established

Abhishek Joshi
Deputy Editor
abhishek.joshi@insightssuccess.com
businesses were doomed, a booming ﬂeet of
startups has grown so quickly that the future
looks very bright for the industries.
In the 2022s ﬁrst quarter, the fastest growing
Indian startups have raised over $8.4 billion (a 22% YOY
growth), while with ninety-six unicorns (Startups with a
billion-dollar or more valuation), globally, India ranks 4th.
That is an impressive global mark.
These rising startups are from various industries. Industries
like healthcare, web and mobile app development, utilities
comparison and sales, logistics, sustainable home appli-
ances, agriculture supply chain, photo studios, etc.
In the ever-changing stream of time, challenges will come
and go, and ups and downs will be the constant norm,
however, those with the most formidable business instincts
will survive and thrive amidst the adversities. As these
adversities will test the entrepreneurial minds, these
business champions will develop a mind of steel and nerves
of electric current.
In such a situation, they will further develop their skillset to
adapt seamlessly to the evolving corporate norms. This
way, they will build their enterprises to solve old and new
problems with some unique and novel solutions.
In the race to innovate, update, upgrade, adapt, and adopt
modern technologies and strategies, they are moving ahead
with such a speed that nothing looks impossible for them.
In an attempt to gauge their tremendous success in the
shortest span, Insights Success has brought you the
enthralling stories of the quickly rising ones. Along with
their awe-inspiring stories, there are included two trendy
articles crafted by our in-house editorial team to further
your enjoyment.
Hop in to experience the adventure and thrill by reading
on!

18 32
Articles
Industry Insights
How India's Start-up
Ecosystem is Booming
in the Modern Times?
Expanding Horizons
Five Most Effective
Marketing Plans for
Emerging Businesses
Content
16
Aloga Infotech Pvt Ltd
The Complete Social Art folio Professional
Platform Showcasing Traditional Finesse
28
Iconic Denim
Revitalizing Luxurious
D2C Denim Fashion Arena
Celebs Tea Co.
Fastest Growing Global
Fashion Tea Brand
Talent Search
Management Consulting
Empowering Businesses
with Human Resource Finesse
22
36

Brief
Muscle & Strength India is the leading retailer of fitness
supplements and nutritional products, based in Delhi and
present in 19 other locations across India in a franchise
model.
Muscle & Strength
India
Praveen Chirania,
Founder
Featuring Brief
Wearing your stylized Iconic Denim®, you make a
personified statement that you have arrived in the world.
Aloga Infotech is a professional technology solution
provider specializing to support the art field by offering
various artists an important essential platform of exposure,
income source and respect from the masses
Celebs Tea Co. combines two exotic mixes–Celebrities
endorsing Tea products–that none ever imagined or thought
of.
Iconic Denim
Aloga Infotech
India Pvt Ltd
Celebs Tea Co.
Shuvam Pandey,
CEO
Rajeesh Ayyankottil,
Founder and CEO
Nishant Kashyap,
Co-founder
Company
TSMC provides dynamic, comprehensive, and
implementable solutions to the corporate world, enabling
organizations to nurture and sustain a competitive edge
through Human Resources with a focus on quality.
Talent Search
Management
Consulting
Reema Nakra,
Founder and Director
in India
Start s
Rising

14 | October 2022 | www.insightssuccess.in

loga India’s first Social Art folio is an explicit
Aexpression of an individual’s talent through various
forms like music, performing arts, singing,
dancing, playing various musical instruments, and more.
Our country is famous for its diversity in numerous types of
art forms that are very old, antique, and unique in their
formats. Aloga is a social art folio that allows artists of all
walks of life, including those currently in the mainstream
and those who want the opportunity, to create their own
portfolio as a social media, with the sole purpose of
bringing them under one umbrella and creating opportuni-
ties for artists and art forms to survive.
A quick journey through some remote regions of the
country reveals such rare art forms that are becoming lesser
and rarer. Due to a lack of assorted resources, numerous
tribal arts have been lost in the sands of time, with many
more standing the risk of extinction. On enjoying the
sweetness of the ethnic arts, there arises a strong urge of
protecting, preserving, and retaining.
However, with a vision to illustrate diversified art forms,
Aloga offers a fantastic platform for various artists and
performers to their talent, display their unique skills, and
have a decent profile of their own. Using the modern
technologies of art portals, social media, blogs, and many
other happening locations.
Driven by ALOGA INFOTECH INDIA PRIVATE
LIMITED, the team of Aloga offers the essential
foundation of technology-backed identity and publicity that
can enable the local arts to gain international exposure.
The exclusive interview CIOLOOK India team had with
Rajeesh Ayyankottil, the Founder and CEO of ALOGA
INFOTECH INDIA PVT LIMITED, elaborates on the
professional journey, the vision of the establishment, USPs,
challenges faced, and the future goals of the company.
Please brief our audience about Aloga Infotech Pvt Ltd,
its USPs, and how you are currently positioned as one of
the best digital solution providers.
Aloga Infotech is a professional technology solution
provider specializing to support the art field by offering
various artists an important essential platform of exposure,
income source and respect from the masses. Artists can
exhibit their skills, talents, and creativity. It helps them
expand their network and expand their opportunities. The
unique platforms helps them to interact with other art-
ists/performers to associate and collaborate for the next
level.
Aloga offers a wide variety of categories (currently 150+
and soon to be added soon 3000) of both art forms of
traditional and modern. It helps in reviving the unnoticed
and unrecognized traditional art forms.
Tell us more about the offerings of Aloga Infotech and
what aspects make it stand out in the cutthroat competi-
tion.
It offers a single platform where all artists are brought under
a single umbrella. Here the artists can convert their
artworks into monetary forms for a desirable value as they
would get a reliable platform the exhibit their works. It is in
the process of setting up e-platforms to exhibit the art
masterpieces similar to the art galleries.
Please brief us about your journey in the industry and
how you have made the company excel in its niche.
I came across one old singer in a remote village in
Rajasthan. His voice, and style of singing was very
melodious and engaging. I recorded his songs and enrolled
him on our new art platform. Similarly, we slowly started
building our platform on the two levels.

The first was basic, which had observed, compiling, and
collecting details of various artists everywhere. The second
step was organizing the collected details and data in a
comprehensive format.
As our awareness grew steadily, numerous organizations
from the public, private and Government sectors asked us to
arrange for the unique performances of the different art
masters. This has the artist’s exposure and income source;
along with the people getting to enjoy some rare art forms
of our rich culture.
Being an experienced leader, share your opinion on how
the adoption of modern technologies like AI and ML is
impacting the digital solution space and how is Aloga
Infotech adapting to the change?
Yes. Modern technologies have changed different
dimensions of industries. The art field is greatly benefited
through various applications, including sound recording,
editing, and data storage.
Digital media has enabled common people to openly
communicate, record, shoot, post on various social media
sites, including Facebook, Instagram, Twitter, Blogs,
YouTube and more. The cloud-based platforms offer
reliable, safe and efficient working.
Considering the current scenario, what initial challenges
did you face, and what are the challenges now?
On identifying the unique arts and the artists, it was
challenging to communicate to them our purpose of
developing an art platform. Our team members travelled
long distances to meet, interact and get glimpses of their art.
Then we got connected with many enthusiastic art lovers
from various locations, who gladly joined our initiative.
Now we need to develop a stronger network and young
tech-savvy volunteers who can contribute by organizing the
database, contribute to offering exposure to the art
foundation.
What would be your advice to budding entrepreneurs
who aspire to venture into the HR and Payroll Manage-
ment Solution space?
Develop the art of listening and identifying the artists
around us. Travel and explore different cultures and
traditions. India is a big country with many states and
numerous art forms. Simply gather the information, take
photographs, and record those songs or musical perfor-
mances. There is a lot to be done in the conservation of old
classical art forms. Interact with the elders everywhere.
Local musicians, artisans and manufacturers of musical
instruments can be good sources of identifying different arts
and artists. Be passionate and compassionate, as your
efforts could spell a blessing of survival and the blooming
of some classical art.
How do you envision scaling Aloga Infotech’s operations
and offerings in the future?
Aloga Infotech is poised to become one of the best and
most sought-after art platforms that provided everything for
everyone. Our ideology to respect every art form will pave
way for an even better and bigger professional art hub.

for
Plans
Five
Most Effective
for
Emerging
Businesses
Marketing Plans
Expanding Horizons

C
ommunication plays a pivotal role in driving the
marketing process of any business organization.
Companies those having developed their strong
brand identity stand to leverage the respect of customers,
positive brand perception, and higher recall value.
The branding efforts work long-term to increase brand
value through the series of branding activities conducted.
Business organizations have identified the importance and
need for branding activities. A consistent brand-building
process helps in stronger brand identity creation and attracts
better customer inquiries and sales conversions. Let’s
identify five effective brand-building strategies that are
preferred by branding organizations.
Plan 1: Go All-Round Digital
We are in the modern age of digital technologies, where
almost 90 percent of people use smartphones and social
media. Hence branding the company offerings on digital
media is most necessary. This plan implements all the
digital mediums systematically and regularly.
Ÿ Complete communication is planned to highlight the
products and their USPs in a smart and engaging series
of branding activities.
Ÿ Developing a modern responsive and e-commerce-
enabled website.
Ÿ Regular branding campaigns to be run on the various
social media platforms of Facebook, Twitter, Instagram
the WhatsApp.
Ÿ Youtube videos made from the customer perspective
focusing on product attributes in interesting stories
enacted by impressive actors.
Ÿ SMS campaigns to be conducted
Plan 2: Balanced Media Mix
When the brand consultants identify that the client
organization has its products or services catering to a vast
multi-segment target audience, then they apply the smart
option of implementing a media mix. This involves a
proportionate weightage given to each medium that ensures

a steady and rhythmic brand exposure to the target
audience. It includes a golden combination of different
media verticals of digital, direct branding, mass media,
captive media, and electronic media, respectively. The
objective is to reach out to a wider volume of audience,
which is spread and exposed to different mediums. This will
offer the possibility of …
Ÿ Reaching customers active in every media
Ÿ Reaching and reaffirming the brand message to the
customer covered in more than two mediums
Ÿ Justifying the budget of the client organization in
reaching out to a diverse and wider customer base.
Ÿ Empowers the branding analysts to review the branding
efforts with respect to the efficacy of the mediums in
parameters of exposure, reach, responses, inquiry
generation, and sales conversion.
Plan 3: Creating the Niche
This branding is based exclusively on the brand positioning
strategy. The branding company plans out the complete
product qualities and virtues that need to be communicated
systematically. The company research in detail to pinpoint
the target audience and plan the branding activities. It
includes designing communication with focused strategies
and targeting the end clients effectively. The sector-wise
plan includes the presence of the target customers, their
circles of business communication, and areas of commercial
relevance.
The captive mediums of specific events and exhibitions
connect properly and logically to the niche target audience.
Industrial roadshows rightly spread the branding efforts to
make the entire exercise effective, thereby increasing
customer engagement, feedback, inquiries, and closer to the
deals too.
Plan 4: The POP way
This branding strategy can be implemented with fixed client
budgets. The branding of the company products is
exclusively done in the contact points of the purchase,
giving it the name Point-Of-Purchase (POP). The logic is to
communicate promptly exactly at the point where the
customer picks up the product that is to be purchased. The
display shelves in supermarkets, malls, variety stores, etc.
The POP branding has the power to change the customer’s
decision to opt for this branded product where the display
shines out. The POP branding displays include shelf pop-
ups, electronic display boards, Handing danglers and
banners, Colourful branding umbrellas, or even the full-size
cut-out of the product.
Plan 5: Mass Reach
The branding strategy here aims to convey the brand to a
maximum number of the target audience in the fastest
possible ways.
Print Media: Advertisements in Newspapers and magazines
reach out to many readers in one effort. The effort helps in
spreading brand awareness swiftly.
Electronic Media: TV and Radio commercials, talk shows,
and interviews aid in increasing the brand’s popularity and
are known to generate decent inquiries too.
Outdoor Advertising: Hoardings in the prominent locations
of the buzziest traffic squares, market areas, airport
entry/exit gates, seating lobby, and bus panels.
Focused Digital Promotions: The marketing efforts in the
SEO, Google Adwords, and Google AdSense through
organic and paid campaigns have a massive reach across the
globe through various customized branding activities.
Gearing toward Intelligent Business
The brand-building process is a long-term series of planned
and consistent efforts which has a far-reaching impact. Like
growing a big tree, it needs efforts regularly to nurture by
proper conditioning and taking care. Initially, the growth
could be slower, but it steadily develops its identity and a
striking memory in the customers and the industry as well.
As it gets counted as one of the prominent brands in the
industry, the impact is visible through the rise in business
associations, the surge in sales figures, and the loyal
following of customers even during tough, uncertain
scenarios.
- Kedar Borgaonkar

usion has been the biggest business trend that has
Fbeen there for like forever and which won’t go out
of fashion ever. However, redefining the trend of
fusion itself, Celebs Tea Co. combines two exotic
mixes–Celebrities endorsing Tea products–that none ever
imagined or thought of.
Corporate strategy and policy expert Nishant Kashyap,
Co-founder of Celebs Tea Co., has started a new-
generation online marketplace which leverages innovative
technology to source a wide range of exquisite teas directly
from the finest tea estates.
Nishant says, “Our strong collaboration in tea puts us one
step ahead, from sourcing garden fresh teas from the finest
estates to curating exotic, hand-blended teas with a creative
mix of natural infusions and quality teas.”
After gaining interest in the digital entertainment space and
exploring the domain, Nishant established his expertise in
consumer behaviour and their buying pattern, which helped
several of his clients re-evaluate their marketing strategies
in the e-commerce industry.
Nishant conveys, “Our inspiration was bolstered by the
widespread desire for a more thoughtful food system, thus
bringing only the best of brews to your cup.”
The brand Celebs Tea Co. has designed a beautiful concept
which promotes fashion models by featuring them as their
brand’s cover model–thus transforming the tea rituals by
becoming one of the fastest-growing fashion tea brands
globally.
“We are a progressive lifestyle brand founded with a vision
of finding better ways to source high-quality teas from
farms dedicated to environmental stewardship,” Nishant
adds.
This unique concept aims to empower people who love
fashion all over the globe. Celebs Tea Co. now boasts 150+
varieties of exquisite teas and reaches customers in the US,
Netherlands, UK, Germany, Singapore, and Australia,
amongst others.
Nishant informs, “We’re building the nation’s largest
inclusive community of…
Modelpreneurs – It Pays to be Pretty!”
Nishant furthers that the concept of Modelpreneur is all
about the problems it solves. According to him, the fashion
industry is very unpredictable, competition is too high, and
none of them is certain when and from where they would
get a new modelling assignment.
Models run after various agencies to get the projects, do
expensive photoshoots, pay heavy amounts for costumes
and makeup, and travel to different places for
endorsements.
Nishant states, “We have identified such problems and
developed a revolutionary concept to create face value and
long-term monetary benefits.”
The concept is specially designed for professional fashion
models who think a step ahead and want to convert their
passion for modelling into a business.
Nishant believes, “We’re in the era of the entrepreneur.
Whether you’re a model, actor, or an influencer, it’s best for
your earnings potential that you leverage your fame to do
other things.”
Celebs
Tea Co.
Fastest Growing Global
Fashion Tea Brand

If it doesn't WOW us from the start,
it's out of our collection. It takes months
to develop the right blend that fits
our criteria of addressing health
benefits and tasting great.
Mr Nishant Kashyap
Co-founder
Celebs Tea Co.

Simple Operating Principle
The process Celebs Tea Co. follows is simple. The fashion
models license the brand to feature them as cover models
and collect a percentage of sales revenue on the tea boxes.
Celebs Tea Co. features the model’s name and images on
every tea box it sells, and in exchange, the Model gets
endorsement money–a percentage of the sales revenue.
The brand has collaborated with several Corporate Partners
all around the globe, featuring celebs’ fashion models in
their showcase and promoting the products on the B2B
platforms.
However, some models think in a different way or from a
different perspective; they take it as a startup; they usually
bootstrap the self-sponsored showcase for themselves and
exhibit it in collaboration with the Gym, Salon, Spa,
Boutique, Pharmacy Stores, Super Stores, Gift Stores etc.
Nishant puts it in conceptual words, “If you are a model,
actor or influencer and you are thinking of a startup, it
would always be good to start a business which is your
passion as well.”
The Five Stars of the Brand ‘Celebs Tea Co.’
Here are the Top Five Emerging Cover Models of Celebs
Tea Co. in 2022, who would be versatile cum successful
Modelpreneurs in future.
*Alia Sharma
A Jaipur-based model Alia Sharma has been the face of
various fashion shows & brands, showcasing their work to
their fashion fancier audiences across the nation.
Modelling has helped her bridge the gap between designers
and their consumers, enhancing her work in both traditional
and contemporary shoots and shows.
Being a model, she wanted to expand her creativity while
helping and inspiring others. With thousands of followers,
her goal is to influence people across the globe with
important aspects of life like lifestyle, beauty, fashion, and
modelling.
*Dr Saurav Ghosh
A versatile model who captured attention with his
immaculate and well-maintained persona, Dr Saurav Ghosh
hails from Shillong and managed to win the fashion
industry with his rather exotic looks.
His parents and elder brother have been his inspiration
since childhood and always motivated and pushed him to
work hard.
His omnipresence throughout the entirety of the Indian
fashion world has been noticed; despite all his
achievements, he is a very humble person. He has been
spotted on ramp walks and also has been the face of some
very influential labels.

*Siksha Das
She started by making a professional portfolio by celebrity
photographer Mr A. Rrajani and sent it across the agencies.
Since then, She has worked for Myntra, Ajio, an
international clothing brand and, of course, became the
cover model and brand ambassador of Celebs Tea Co in a
short span of time.
She was a journalism student but taking up modelling is
something that truly fuelled her passion for fashion and
glamour. Though modelling has been a part-time career for
her, it has always been wonderful, and she looks forward to
doing more projects as such.
Being in front of a camera truly makes her happy, and she
thinks it’s far beyond what she looks like, but the
confidence one carries in being oneself is what truly makes
an ideal model for the brands one represents.
*Shikhar Shukla
An excellent time changer from the city of Lucknow, a
professional model at e-commerce platforms and achieving
the tokens of love like Mr Lucknow Supranational and
carrying the way by keeping the dusky beauty and
becoming a thing.
Being a professional model, actor, and lead vocalist in a
band, he performed big concerts and ramp shows, got a fan
following and inspired them to break the stones and
represent the best version by loving his way of styling, tone
love and many more.
Achieving big titles such as the Mr Perfect Walk and
styling, he made his own journey. Getting mentorship
through great supermodels, he is still polishing the journey
to becoming a brand out of his own style.
*Kajal Bahutey
She is 23 years old, Dehradun-based fashion model.
Currently exploring her alter egos based on her daily
mantra, ‘You are becoming more of yourself each day, and
that is something to celebrate.’ Her interest in fashion has
helped her explore more and become an influencer. She is a
natural at creating content on street style fashion, such as
videos and self-portraits.
A trained model who works on designer and brand shoots.
She is a proud fashion influencer and model as She has
worked with many Instagram brands, makeup artists, and
ethnic and modern attires. She is very familiar and
confident when it comes to the camera.

The Competitive Market Differentiator
When probed about the market size and factors
differentiating Celebs Tea Co. from the competition,
Nishant says that the addressable market could be valued
anywhere between 6,000 crores to 12,000 crores. “We are
catering to tea drinkers worldwide through our online tea
store. Apart from our website, we are retailing through
offline corporate and retail partners,” he mentions.
A Wide Product Range
Products ranging from organic to non-organic, herbal to
flavoured, traditional teas, Ice teas, Matcha tea, black tea,
green tea, or white tea, “We have it all,” says Nishant.
Gorgeous Tea Packaging That Stands Out
Nishant also feels, “We take pride in our exotic packaging
and design so that your customers will love it too. While
many tea packaging is covered up with generic prints, ours
is unique and full of glamour, featured with fashion
models.” It makes a great visual impact and stands out in
the eyes of the people.
Our Health and Beauty Teas, Your Lifestyle Fit
Nishant further promises that each tea product they have
created always has two purposes in mind: Health and
Beauty. He says, “We simplify our packaging description, so
it gets to the point in a short and concise way.”
Celebs Tea Co.–An Amazing Taste
“If it doesn't WOW us from the start, it's out of our
collection. It takes months to develop the right blend that
fits our criteria of addressing health benefits and tasting
great. We find our customers get attracted to our packaging
before they even try our products. But once they taste it,
they're astoundingly amazed!” expresses Nishant.
Regarding the pricing, Nishant feels that the quality of tea
and its packaging would speak for themselves. “We
selectively choose our retail partners instead of going
ahead with every market platform,” he says.
Everywhere, Every time, It’s Teatime
Revealing his plans for Celebs Tea Co.’s expansion, Nishant
reveals that apart from the current visionary concept of
building the nation’s largest inclusive community of
Modelpreneurs, “We have some more exciting offers
coming up with fashion tea boutiques worldwide where
every tea will be experienced as a coveted drink.”

Your fashion is your identity. Your identity defines
your personality. Your positively personal grandeur
resonates with your surroundings, creating an aura
of mesmerizing brilliance. Wearing your stylized Iconic
Denim®, you make a personified statement that you have
arrived in the world. The time is yours. Every ounce of the
vibrating nerves and pulsating hearts welcomes you in their
senses as a fashionista with a panache. The world is your
stage. It is the grand beginning of your saga. Let the era
mark your presence in its pages with golden sparkles. You
are the Icon of the generations who keeps refreshing the
vogue arena opulently.
People always inspired Shuvam Pandey, the CEO, who
says, “The inspiration behind my venturing in the business
had always been to create the Product and Experience ‘I
wish that I must provide.” With an aim to revitalize the
luxurious Denim segment to create admirable experiences
that appeal to all senses and ensure a lasting emotional bond
between the products of Iconic Denim® and its customers.
With a vision to enable people around the world and offer
them a luxurious choice of Denim that creates an attractive
identity. People who are looking to upgrade to swanky
Denim. “With this mission to empower sustainable fashion
with the innovative customer-centric Direct-to-Consumer
live-shopping experience for everyone, we present Iconic
Denim® to you,” expresses Shuvam.
A Customer-Obsessed Fashion Brand
Founded in 2016, Iconic Denim® is recognized as a Startup
by Govt. of India and is regarded as a well-known entity
involved in manufacturing and facilitating online D2C
(Direct-To-Consumer) shopping portal for Denim made
products for Men, Women, and kids. Being a customer-
obsessed fashion brand, Iconic Denim® believes in giving
the best customer experience that is strengthened by
customer feedback.
Shuvam shares, “We work as a team in understanding the
latest Fashion trends and the customers’ needs with the help
of our R&D team, keeping each other’s business interest
intact so that we could deliver products at the right time at
the most competitive rates.” Owing to their well-industrial
infrastructural amenities, the team Iconic Denim® offers
Denim in a variety of shapes, sizes, patterns, and colour
combinations.
“Our team of creative and innovative professionals has
helped us meet the precise needs and requirements of the
ever-changing market trends in the most efficient manner,”
mentions Shuvam. Their utmost attention to quality and its
continuous up-gradation has enabled them to build positive
goodwill in the industry. Such a customer-centric approach
also helps them to be the preferential choice of their
customers.
Brimming with Passion
Shuvam conveys, “For us, every denim fabric, every colour
and texture is an individual passion that forms the cloth.
Such a strong passion that is brimming with the secrets of
fashion for almost a quarter of a century.” Running a
business in the Denim Fashion sector for years, Iconic
Denim® aims to be a global brand with its vision,
investment in upgrading technologies, products, designs,
and corporate values that it attaches importance to.
Iconic
Denim®
Revitalizing Luxurious D2C Denim Fashion Arena

Continuously developing, growing, leading, and guiding the
sector it operates in, Iconic Denim® has always broken
ground and led the way with its physical investments
technologies, automation systems, human resources, and
quality documents–ISO recognized.
The Trend Setters
“Today, in Iconic Denim®, we keep serving the fashion
sector in the clothing segment with our design and creative
power, which does not only keep up with fashion but directs
fashion. Besides this, we aim to serve customers worldwide
with our leading D2C (Direct-To-Consumer) shopping
portal,” says Shuvam.
The organization has performed well in the market,
supported by the international demand for its product under
the leadership of Shuvam, with his excellent professional
management skills and outstanding business ideas. Under
his leadership, the company have been able to rise across
the nation. “We are also expanding our global footprints to
deliver and fulfil India`s commitment of ‘Make in India’and
‘Export India Initiatives,” reveals Shuvam.
Excelling in Adversities
As a mark of a true leader excelling in adversities, Shuvam
and Iconic Denim®, as a Startup, had to face obstacles.
Shuvam cites three initial challenges that they had to
surmount.
*Offering A Novel Experience Every Time: During the
product launch, the challenge was to serve a new
experience and raise customer expectations of the brand.
The Iconic Denim® Approach: “We chose to set up R&D
to innovate, then reviewed, beta testing of the products in
the market and then finally started on a very small scale,
collected detailed feedback worked and improved it and
now we are able to fulfil the expectations of our
customers,” says Shuvam.
Our biggest USP is that
we provide swanky
Denim that delivers
attractive identity
through next-generation
Denim Innovation
Research and
Technology.
Shuvam Pandey
CEO
Iconic Denim Pvt Ltd
Iconic Denim® Awards and Accolades:
Ÿ Shuvam Pandey has been awarded ‘The
Growth Booster Award in 2020.’
Ÿ Iconic Denim® was ‘Recognized as Startup
by Govt. of India in 2019.’

*Capital Infusion: “To start, funding was a challenge for
us as dilution of equity was very high with a lot of risk
perception among investors in the seeding stage,” shares
Shuvam, adding,
“Our Approach: Funding was not as easy as today, be it
equity or debt. So, we started as bootstrap and set up our
R&D to innovate in the Denim specific segment for two
years. Later, to start production, we bet on debt finance
from the bank rather than going for equity. As time passed,
we learnt major lessons to shape the success of our startup,
be it marketing, product viability, etc. Today we are already
approached by more than five Angels and VCs for funding
our startup, but still, we are holding the proposals. So, I
learnt that ‘create value in your startup, and funding will
follow you.”
*Team Building: At the early stage, managing or hiring the
team for productivity was challenging.
The Iconic Denim® Approach: Shuvam says they prefer to
add passion-driven employees with entrepreneurial skills
into their startup, be they degree holders or college
dropouts, which has shown a very positive outcome in
productivity.
Next Generation Denim Innovation
According to Shuvam, some distinguishing features make
Iconic Denim® the best choice in the market.
Ÿ Trusted Brand and its beautiful range of products,
Ÿ An expert team of professionals,
Ÿ Customer Support,
Ÿ Industry-leading prices,
Ÿ Passion for innovation to upgrade,
Ÿ Delivery of commitment to creating an attractive
identity,
Ÿ Optimum client satisfaction.
Shuvam adds, “Our biggest USP is that we provide swanky
Denim that delivers attractive identity through the use of
next-generation Denim Innovation Research and
Technology.”
The Forever Fashion Mantra
As an experienced professional, Shuvam’s advice to
budding aspirants willing to enter the business world is
profound. He says that one must ‘Start Early,’ as age is only

a number, “No matter how early you start. Identify the
problem and lean on your strengths to find the solutions.
Surround yourself with Experts and Mentors to get success
insight. Don’t let limited resources resist you from getting
started. Be true to yourself to identify your weakness. Take
risks and savour surprises. Challenge yourself, and always
welcome to be challenged as it is the push to improve. Hire
creators, not joiners.”
Evolving Tech-tonics of The Iconic Denim®
When probed about how he envisions his brand’s operations
with the emerging technologies and automated tools that are
revolutionizing the business world by enabling innovations,
Shuvam feels that despite being in the fashion industry,
Iconic Denim® has led its foundation on Innovation which
is driven and supported by technology. “To grow our
company, we are always on the hunt for new tech that will
improve results and workflow with the help of emerging
technologies and automated tools,” he states.
Here, he shares the latest four emerging technologies and
automated tools they are working to adopt,
*Adoption of new age technology– “Currently, we are
integrating customer-friendly Artificial intelligence to assist
in shopping and Live-commerce features in our eCommerce
website.”
*Smart Manufacturing– “We are working on this option to
automate our manufacturing of garments processes.”
*Cost-effective cross-boundary reach– “We are working
with a team to find a solution for low international Shipping
costs with the fastest delivery options.”
*Automated revenue optimization technology– “Our team
are working to Automate the Process of Revenue
optimization,” concludes Shuvam.

arming is one of the oldest professions, which
Finvolves the systematic process of tending the land-
sowing- watering-adding fertilizers-monitoring the
growth, and protecting from pests, insects, and other
threats, to generate a rich crop. It takes regular efforts, and
care to grow a fresh and healthy crop production. Similarly,
a start-up business also needs to be planned, managed, and
executed with focus and professionalism.
Farming involves active involvement in all the stages of
crop production, as does a start-up, in understanding the
market needs, planning the business model, nurturing, and
attending to the business requirements promptly, and
effectively, and working towards focused goals in a
customer-centric vision. The start-up wave began a couple
of decades ago when a growing number of professionals in
different sectors began their business start-ups from a
modern and scientific perspective.
Business entrepreneurs joined this bandwagon to form
meaningful, purpose-oriented, and well-organized
businesses. The basic factor that differentiated modern start-
HOW
India's Start-up
Ecosystem
Booming
in the
is
ups from traditional businesses is that the start-ups are
scientific models and have strong and well-strategized
business models supported by a clear vision and
technological support system.
The government launched the Start-up India initiative on
January 16, 2016, to build a stronger ecosystem for
nurturing India’s start-up culture to drive economic growth,
support entrepreneurship, and enable large-scale job
opportunities.
Jaw-dropping Statistics
According to the data from ministry data from June 2022,
the number of recognized start-ups in the country increased
from 471 in 2016 to 72,993 in 2022, registering a mammoth
growth of 15,400% which is a phenomenal rise in the
economic development of the country.
The start-ups have spread across 56 diversified sectors of
education, finance, healthcare, ed-tech, MedTech, fintech,
eCommerce, and consultancies with around 4,500 start-ups
Modern Times?

Industry Insights

Ÿ Expanding Business Verticals
Start-ups have led to the growth of numerous industry
verticals and sub-sections thereby increasing the root
functional potential of the entire business segment. This has
led to numerous innovations, developments, and
refinements in business services. Growing start-ups are
fostering allied industries like consultancies in numerous
sectors, human resources, housekeeping, security, sales and
marketing, business accounting with finance, logistics,
maintenance, and many more.
Ÿ Opening New Avenues of Collaboration
The rising number of start-up businesses has expanded the
business sector from the inside out. This non-linear
expansion led to the demand for various business
deliverables and of course the competition. Entrepreneurs
focusing on cost control, process efficiency, and bettering
customer services, have developed innovative thinking,
leading to numerous joint ventures and collaborations. The
recent mergers of Vodafone and Idea Cellular are a glaring
example of how businesses are coming together toward
better business propositions.
Accelerating Towards Rewarding Ventures
The scientific model of the start-up businesses has proved
to be significantly effective in working with a focused
vision, optimum business efficiency, innovative approach,
strict adherence to the basic process flow, and enhanced
quality with growing customer satisfaction, which are the
key differentiators from traditional businesses. Similar to
the agriculture occupation, in a start-up business, the efforts
go deep within the business system that yields the fruits of
success steadily and impressively. It is blooming to inspire
young generations of professionals who are opting for
business ventures than choosing the typical job lives.
recognized in emerging technologies of the internet of
things (IoT), robotics, artificial intelligence, analytics, etc.
The initiatives taken by the Centre are schemes like the
Start-up India Action Plan, Fund of Funds for Start-ups
(FFS) Scheme, Start-up India Seed Fund, Start-up India:
The Way Ahead, Start-up India Showcase, Start-up India
Hub, income tax exemption for three years, self-
certification under labor and environmental laws, among
others.
Not only the government schemes but the Indian start-up
community is also benefitting immensely from the Venture
Capital (VC) funding as well. "Indian start-ups seem to be
gaining investors’ confidence. India witnessed a whopping
39% year-on-year (YoY) growth in VC funding deal
volume to 976 during the first half of 2022. The
corresponding disclosed funding value too clocked a 4.5%
rise to $15.6 billion," according to GlobalData, a leading
data, and analytics company.
$800 million funding was raised by Think and Learn
(Byju's), $700 million funding raised by Bundl
Technologies (Swiggy), $450 million funding raised by
Polygon, and $300 million funding raised by Xpressbees.
The modern approach of the start-up model has grown
phenomenally in numerous dimensions. Let’s identify the
fine shades of this vibrant start-up ecosystem
Ÿ Meeting Industry Requirements With Suitable
Solutions
The research identified that start-up entrepreneurs are
focused, ambitious, and organized in their ways of
managing the business. Adhering to the basics, the
fundamental of their business is aimed at offering suitable
solutions. With this focused approach, the companies
worked in a systematic and planned process. Clear vision-
based work culture has developed the start-up businesses to
be focused on the core industry requirements thereby
becoming important contributors in the industrial segments.
Ÿ Fulfilling Customer Needs
The start-ups aimed at identifying the customer needs and
customizing their products /services to meet the needs. This
basic factor was identified and formed the core of the
business growth. Customers when satisfied with their needs
develop a bond with the company and steadily become
loyal patrons. Happy customers also communicate about the
brand to other customers increasing the word-of-mouth
publicity.
- Kedar Borgaonkar

When people are financially invested, they want a
return. When people are emotionally invested,
they want to contribute.” – Simon Sinek,
American author, and inspirational speaker
Rightly quoted by Simon, the importance of human
resources and handling them carefully with a kind,
empathic and caring approach makes an interesting
difference.
Often it is noticed that the human resource teams and even
the management members are occupied in various human
resource tasks and activities, which is time-consuming. It
becomes a smarter option to hire a professional human
resource consulting firm that can plan, organize, support,
and execute important functions in the right and effective
manner.
Talent Search Management Consulting (TSMC), guided
by Reema Nakra, Founder and Director, stands as a
glaring example of a professional human resource
consulting and training firm that offers organizations
customized solutions that address their major human
resource requirements.
TSMC is a leading HR consulting and leadership training
company headquartered in New Delhi, India. It provides
dynamic, comprehensive, and implementable solutions to
the corporate world, enabling organizations to nurture and
sustain a competitive edge through Human Resources with
a focus on quality.
In an interesting interview with the Insights Success team,
Reema overwhelmingly expressed about her professional
journey, inspirations, ideas, challenges faced and countered,
Talent Search
Management Consulting
Empowering Businesses with Human Resource Finesse
Reema Nakra, Founder and Director

What are the USPs that highlight your TSMC’s
uniqueness in the industry?
Our USP is thinking out of the box. What exactly makes it
our "USP"? By continuing to give repeat work orders, our
long-term clients confirm again and again that our unique
selling point is the quality of our service. The fact we carry
out all processes - from briefing to filling the vacancy;
efficiently, carefully, and intensively. The TSMC team
works with complete dedication and, of course, also brings
them to a successful conclusion.
Sustainability is the foundation of our existence, which
means that we recruit the best possible candidate for any
vacancy with a long-term effect. Keeping a critical distance,
objective assessment, as well as procurement and
and her vision of how TSMC is headed for a dynamic
future.
What is your inspiration behind venturing into the
business arena?
Focus on your passion; nothing else matters. I am very
passionate about Human Resource Management (HRM)
and wanted to start consulting to help companies grow and
create employable opportunities with a vision of
transforming people's lives, autonomy, and a sense of
accomplishment.
What were the initial challenges that you had to
surmount to ensure your start-up’s success rate reached
greater heights?
The biggest challenge was financial management, team
stability, client acquisition, and client retention.
What professional values and qualities do you think
your clients value in you and TSMC the most?
The key qualities that have been appreciated by clients are a
high sense of responsibility with proper accountability of all
the tasks planned and worked out. At TSMC, we associate
every project and assignment with a fixed Turn Around
Time (TAT) that is shared with the clients in the proposal-
follow-ups-completion stages. The team maintains high
relevancy of our work with utmost sincerity and integrity.
The special focus lies in the quality of the services-what we
do; we do it well. TSMC is reputed due to our dedicated
customer support, embedded leadership, and the courage to
shape a better future.
At TSMC, our major focus is
on engaging with clients in
a consulta ve mode – where
the talent search is based on
the iden fied role, profile
challenges etc.
“
“

Awards and Accolades
Ÿ Reema Nakra- Best Indian Author-2021
for the Book The Unstoppable Creative by
CriticSpace Literary Journal, featured in
Nationals/Internationals
Ÿ Best women Leadership Award by
Glantor-x-2022
Ÿ Best Author of the Year by LIFT
Magazine for the Book- The Unstoppable
Creative
Ÿ Talent Search Management Consulting
has been recognized as TOP7 HR
consulting in India by Business Talks.
Ÿ TSMC has been awarded Best
Recruitment Company Globally-2022 by
Great Companies-24
Ÿ Reema Nakra – Winner of Sahityakosh
Samman Award 2022 by Ne8x official.
Ÿ Reema Nakra- Honored with Tagore
Commemorative 2022 for literacy
Contribution and beyond by Ne8X official
evaluation of references, are the guarantors. Since one-off
business is not our objective. Our existence is based on
long-term customer relations and mutual trust. A significant
fact in this context is that today we are still working
together with several clients from our start-up years.
As an experienced professional, what would you like to
advise the budding aspirants willing to enter the
business world?
I would advise young professionals to think differently.
Challenge Yourself to take up new assignments with diverse
requirements. Take the Risk upfront. Understand the client’s
requirements properly. Based on the inputs, propose a
suitable solution in systematic hiring, training, evaluation,
and modern technological tools and applications.
You should have a clear vision. Keep things simple with
proper documentation of the work. Then you should grow
your network as you can get connected with potential
clients from various sources. Make a solid financial plan for
your business that includes capital investment, managing
the fixed and incidental costs, risk mitigation, ROI
calculations, rolling of funds, etc.
How do you envision TSMC’s operations with the
emerging technologies and automated tools that are
revolutionizing the business world by enabling
innovations?
Emerging technology can enable enterprise goals — but
only if properly implemented. We are going with a flow.
Properly implemented, emerging technologies can be
powerful in helping companies solve business problems,
scale on demand, improve resiliency, and deploy
technology solutions rapidly and securely. Companies
should conduct a digital maturity assessment and determine
areas where emerging technology could provide the greatest
value or enable the organization to deliver on its strategies
with greater certainty or at a faster pace. It’s also critical to
have effective change management during the transition;
otherwise, any technology program will never truly reap the
intended benefits.

The Rising Startups In India.pdf

The Rising Startups In India.pdf

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