Entrepreneurship Education and Design Thinking steps

1. WELCOME TO ALL

2. Entrepreneurship
 Entrepreneurship is the act of being an entrepreneur, who starts
any economic activity for being self-employed.
 Entrepreneurship is the “process of the entrepreneur”. It is an
attempt to create value through recognition of business
opportunity. It is basically communicative and management
functions to mobilize financial and material resources.
 The entrepreneurial activity is governed by varying combination
of socioeconomic, psychological, cultural and other factors:
Caste/religion, Family background, Level of education, Level of
perception, Occupational background, Migratory character, Entry
into entrepreneurship, Nature of enterprise, Investment capacity
and Ambition/moderation.

3. Entrepreneur as an Economic
Pioneer
 Introduction of new goods
and products
 Introduction of new
processes and methods of
production
 Opening up of new markets
 Opening up of new sources
of supply
 Industrial re-organization

4. ENTREPRENEURSHIP IN
INDIA
 Increases national production
 Balanced area development
 To generate employment
 Economic growth
 Encourage self employment
 Entrepreneurial awareness

5. Role of Indian Government in motivating
“Entrepreneurship”
 Indian Government plays every important role
for the development and motivation of
entrepreneurs as well entrepreneurship
 It motivates by giving rebate on taxes
 Providing subsidies
 Opening industrial parks
 Making registration process easy to establish
new company
 Conducting entrepreneurial training

6. WHAT ENTREPRENEURS DO?
 Employment & Income
Generation
 Enterprise
 Taxes/Govt. Revenues
 Poverty Alleviation
 Higher Productivity &
Innovations
 Output & Exports Wealth
 Reduce Import & Increase
Export

7. UNICORNS IN INDIA
World Status in
Unicorns
China (125)
United States (124)
India (26)
South Korea (11)
UK (10)
Israel (7)
Sweden (6)
Indonesia (6)
Singapore (4)
France (3)
Hong Kong (3)

8. A businessman is someone who sets
up a business with an existing idea
offering products and services to the
customers
An entrepreneur is a person who starts an
enterprise with a new idea or concept,
undertaking commercial activities.
Business Vs Entrepreneurship

9. Entrepreneurship
Chai Kings
Chai Kings, founded in 2016 is the
largest Chai Retail Chain in
Chennai
 Variety of Flavours
 most hygienic ambience
 Justifiable prices
 Delivers in your Doorstep
 Heat retaining chai flask for safe
consumption
 Funded by Chennai Angels

10. INNOVATION
The process of translating
an idea or invention into a
good or service that creates
value or for which customers
will pay.
 Evolutionary innovations
(continuous or dynamic
evolutionary innovation) that are
brought about by many
incremental advances in
technology or processes
 revolutionary innovations (also
called discontinuous innovations)
which are often disruptive and
new.

11. Inventions
Ancient to Modern

12.  Design thinking process
starts with getting a deep
insight into the user needs
and wants.
 Analyse the gathered data
and identify rare problems.
 Create innovative solutions to
address these problems
DESIGN THINKING PROCESS

13. DESIGN THINKING
 Empathize
 Define
 Ideate
 Prototype
 Test

14. EMPATHIZE
 This is a discovery phase to gain
insights into users’ real needs.
 A team of experts meet the
users and try to find out their
concerns.
 Observe, monitor or empathize
with users to understand their
expectations, feelings and pain
points.

15. DEFINE THE PROBLEM
 Put together all the
gathered information,
analyse, observe and
synthesize it to define core
problems.
 Define the problem in a
human-cantered way to
solve human problems.

16. IDEATE NEW SOLUTIONS
 Generate ideas and new
solutions to the problems.
 Have as many as possible
ideas to begin with.
 Using ideation techniques,
investigate or test the ideas
to find best possible solution.

17. PROTOTYPING
 Create conceptual prototypes of
the product to investigate
possible solutions.
 Investigate different aspects of
the problem and explore how
each prototype would fix the
problem.
 Here, you will have better idea
of users’ behaviours, feelings
and expectations.

18. PROTOTYPE TESTING
 Test the selected prototypes with
real users and internal
stakeholders.
 Observe how well they handle the
identified problems.
 By the end of this step, you would
get an idea whether the solution is
accepted, needs improvement, re-
examined or completely rejected.

19.  In today’s digital world, it is highly critical for
businesses to adopt new technologies, transform
their business models and create new value
system.
 It is also difficult to create a successful ecosystem
and thrive in highly competitive market.
 Design thinking is an effective tool to tackle this
problem that this transition brings up.

20. There was a time when we booked a hotel room and didn’t
expect much. Today the world is different, and I would like
to believe we have contributed to it in some way,” says
Ritesh. He and Abhinav Sinha, COO, OYO Rooms, gamely
took part in a candid conversation with YourStory on
customer complaints and challenges of sca
Established in 2010, Paytm (Pay through mobile) is a largest
platform of mobile payments and e-commerce in India. One
97 Communications is its parent organization. The company
started its business with online bill payments and prepaid
mobile recharge but nowadays it becomes a marketplace
for customers.
Outstanding Start up Award in 2046
UrbanClap is an online platform to find the best
professionals in different services that one can need on
day to day basis. The platforms connect professionals
like architects, wedding photographers, yoga teachers,
educational counselors or lawyers etc to its users.
Problem Solved Startups

21. List of Best Startups in Chennai
 NetMeds
 BankBazaar
 Flintobox
 Zoho
 Lawbot
 Freshworks
 Wandertrails
 Pipecandy
 Avaza
 Financial Software
systems
 Servion
 Adjutas
 Skill Angels
 Waygum
 KISS FLOW Orange Scape

22.  Total No. of Registered Startups recognized by DPIIT - 1236
 Total No. of Startups registered in Startup India Portal - 4299
 Ideation Stage - 1205
 Validation - 1462
 Early Traction - 1213
 Scaling - 419
 No. of Incubators & Accelerators in the State - 70
Tamil Nadu Overview
2019-2020

23.  Mentors - 100+
 Student Entrepreneurship Cells in Colleges - 300+ Active
 Venture Capital Firms in Tamil Nadu
 Angel Investors - 10+
 Startup Communities - 10+
Tamil Nadu has vast potential to nurture Entrepreneurial
Ecosystem and in turn generate more than 1,00,000 Jobs in
the near future.
Overview Continued 2019-2020

24. After identifying a problem or need-gap, as an entrepreneur, it is
important to assess your venture idea. To do so, you should aim
to get answers to the following questions
IDEA ASSESMENT
1. Technical & Market Feasibility (Does the need exist?)
What pain point are you solving for?
Who are you solving this problem for?
How are you going to solve the problem?
Is anyone else doing it?
How are customers currently solving for their problems?
Can you do it differently from them?
2. Financial Feasibility (Can you monetise the idea?)
Would your customers pay for your solution to the particular
problem?
How big is the market?
How many customers would potentially pay for your solution?

25. At the end of this session, you should be able to apply:
Clearly express your venture idea based on the pain
points/experiences you have, or someone that you know has faced.
Conduct a technical and market feasibility of your venture idea
and define the following:
a. Pain point you are solving for
b. The customer you are targeting
c. The solution you have arrived at
d. Competition and current alternative for customers
e. Sources of differentiation against your competitors
Conduct a financial feasibility of your venture idea by assessing:
a. Ability to monetise the idea
b. Depth of the market

26. Wish You All The Best for a Startup
Thank You……..