Europe's Top 5 Effective Leaders in HealthcareV2_compressed (1).pdf

Technological
Developments
The Role of Leadership
and Management in
the Healthcare Industry
Ethical Practices
Alignment of
Strategies in the
Healthcare Sector
Alberto
E. Porciani
Helping Patients to
Make an Informed Choice
Alberto E. Porciani
Founder and CEO
Top Doctors
March
Issue 11
2023

Be er Health and
a better way of life.

Editor’s
Note
eadership plays a critical role in driving innovation,
Lshaping policies, and transforming the healthcare
landscape. In this edition, 'Europe's Top 5
Effective Leaders in Healthcare' we highlight the
visionary leaders who have made significant contributions
to the advancement of healthcare across Europe.
The healthcare sector in Europe faces unique challenges,
from evolving demographic trends to increasing demands
for quality care. Effective leadership is essential in
navigating these complexities and delivering impactful
solutions that improve patient outcomes and drive system-
wide transformation.
Our team of experts has carefully identified and evaluated
leaders from various healthcare domains, including hospital
administration, research, public health and policy-making.
These five exceptional individuals have displayed
exceptional vision, strategic thinking, and a commitment to
improving healthcare delivery for the benefit of all
European citizens.
The featured leaders have successfully implemented
innovative strategies that have transformed healthcare
Reshaping
Healthcare with
Compassion

organizations and systems. Through their visionary
approaches, they have leveraged technology, embraced
digital transformation and encouraged collaboration to
enhance patient care, operational efficiency and overall
health outcomes. Their forward-thinking initiatives have set
new benchmarks in healthcare leadership across Europe.
Moreover, these leaders have demonstrated a deep
understanding of the importance of patient-centric care.
They have championed initiatives that prioritize patient
needs, safety and satisfaction, promoting a culture of
empathy, compassion and respect within healthcare
organizations. By putting patients at the center of their
decision-making, they have fostered a culture of excellence
and achieved remarkable improvements in patient care
quality.
Furthermore, these leaders have been instrumental in
shaping healthcare policies and driving systemic change.
They have advocated for equitable access to healthcare,
addressing social determinants of health, and promoting
evidence-based practices. Their leadership has influenced
national and international healthcare agendas, paving the
way for transformative reforms and ensuring that healthcare
remains accessible and sustainable for all.
As we celebrate the achievements of these outstanding
leaders, we also acknowledge the countless individuals who
work tirelessly to deliver high-quality care and support
across Europe's healthcare systems. The collective efforts of
healthcare professionals, researchers, policymakers and
administrators contribute to the well-being of millions of
people, and their dedication deserves our utmost
appreciation.
We hope that this edition of our magazine serves as an
inspiration to current and future healthcare leaders,
highlighting the qualities and strategies that drive positive
change. By recognizing and celebrating Europe’s top
leaders in healthcare, we aim to foster a culture of
excellence, innovation and collaboration, ultimately
improving healthcare outcomes and transforming lives
across the continent.
Have a happy read!
- Saloni Agarwal

Alberto E. Porciani
Helping Patients to Make an Informed Choice
08
Ctts
Cov
Sty

Aicl
14
Lindsey Condron
Prioritizing High-Quality Care, Tailored
to Patients’ Satisfaction and Experience
22
Best Friend of
Mothers, Kidolog
Alignment of Strategies
in the Healthcare Sector
Ethical Practices
18
26
The Role of Leadership and
Management in the Healthcare Industry
Technological
Developments
30
Dr. Markus Wilhelms
Innovating Non-Pharmaceutical
Solution to Resolve Chronic
Constipation
CXO

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March, 2023
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Description
Company Name
Featuring Person
Alberto Porciani
CEO and Founder
Top Doctors
topdoctors.co.uk
Alberto Porciani is an experienced General
Manager with a demonstrated history of working
in the pharmaceutical and internet industries.
Lindsey Condron
COO
Cleveland
Clinic London
ccf.org
Lindsey Condron is dedicated to improving the
areas of patient care within healthcare
organizations.
Andrew Knight
CEO
Care UK
careuk.com
Andrew Knight is a CEO with experience of
delivering a high pace of change and proﬁtable
business growth through inspiring and
motivating teams.
Mala Agarwal
CEO
Athena Care
Homes (UK) Ltd
mathenacarehomes.co.uk
Mala Agarwal plays a pivotal role in leading and
directing the operations of Athena Care Homes, a
renowned organization dedicated to providing
exceptional residential care services in the UK.
Markus Wilhelms
CEO
MOWOOT
mowoot.com
Markus Wilhelms has taken measures to deliver
a scientiﬁc-proven solution against constipation.

Alberto
E. Porciani
Helping Patients to Make an Informed Choice
C o v e r S t o r y
Our great success has been to create
a blueprint company, with a hub-
based structure, which has helped
us to overcome local health
complexities. 95 percent of our
business model remains the same in
every country that we open, with
only 5 percent of local change.
Europe's Top 5 Eﬀec ve Leaders in Healthcare

Alberto E. Porciani
Founder and CEO

hoice – is the most valued possession any human
Cbeing has. It empowers and helps them decide the
best for them.
But what drives a choice?
Many would opine that it is by the information one
receives, which in contemporary times is facilitated by
technologically enabled platforms. The services provided
by such a platform act as a candle in the darkness, helping
the consumer choose the most suitable product for them.
The sector where consumers have a myriad of options and
frequently find it difficult to decide is –the Healthcare
sector. The industry is currently worth USD 178 billion and
continues to expand; it is attracting a wide number of
doctors and physicians, and in this vast pool of human
resources, one finds it difficult to find the right doctor for
oneself.
To put the pieces of the puzzle correctly, global leaders are
offering innovative platforms, and one such leader who is in
the spotlight is Alberto E. Porciani, who, with his 15 years
of experience in the health sector; realized that the trend of
digitized services is becoming a path guider to patients by
filling the lacunae in making an informed choice.
Putting his experience and expertise to people’s advantage
and carefully analyzing and understanding patients’ needs
by providing the right medical practitioner, the CEO and
Founder established his company –Top Doctors.
The organization where over 90,000 clinical specialists are
referenced as the best doctors in their field and are selected
by following a thorough screening process including peer-
to-peer recommendations and patient ratings to receive the
best treatment.
Let us read more about the leader and his endeavors!
The Leader’s Musings
Alberto embarked on his journey into the medical field 15
years ago and continues to serve. This experience has made
him understand the wide intricacies in the healthcare sector,
which differs for every region. He says, “My career in
companies such as Allergan and Johnson & Johnson in
different countries has allowed me to detect the needs of
doctors and patients in the digital world, and the need for
digitalization of the sector in many different countries.”
This experience has given him the opportunity to
understand the insights that are the basis of the Top Doctors
Company. He comprehended that, on the one hand, the
patient’s difficulty in finding the right doctor and, on the
other hand, the need for doctors and clinics to be able to
respond to the digital patient and how they can optimize
consultations and clinics to be the competitive post-COVID
world.
“In health”, he says, “Quality is always very important,
from the point of view of treatment and medical specialists,
but also in terms of costs. The concept of identifying the top
is the basis of our business.”
Ideating this into reality and reminiscing about the
inception of Top Doctors, he recalls, “Like all good
businesses, I was lucky to have support and collaboration,
coming from Castle and Connolly of America’s Top
Doctors, who trusted in the business model outside of the
US, and we have been able to create a business model with
social impact and very high acceptance and loyalty of
doctors, that has taken us to where we are now: one of the
most important players in the medical sector.”
The Basis of Success
The growth of the company is outlined by the values it
stands by for customer delivery. At Top Doctors, the leader
believes in the importance of this and has outlined three
core values of the Company to provide top-notch services.
My career in companies such as
Allergan and Johnson &
Johnson in different countries
has allowed me to detect the
needs of doctors and patients in
the digital world, and the need
for digitalization of the sector in
many different countries.

These core values are:
ŸEnsuring the right doctor is placed with the right patient
each time, using our excellent triage system that matches
symptoms with pathology, and ﬁnding the best expert
specialist in that condition on our platform.
ŸGiving patients quick and easy online access to the
specialist they need via our e-Consultation platform.
ŸMaintaining quality selection process – doctors that are a
part of Top Doctors are recommended by other medical
specialists, they have passed the stringent audit process
considering their career trajectory and CV, and the
procedure of medical committee that guarantees
excellence. Finally, they meet the doctor face-to-face.
Following the doctor becoming a member, they take into
account patient reviews left for the doctor to continue to
ensure their excellence.
Apart from core values, another thing that determines the
success graph is the company’s short-term goal. Alberto,
sharing about their mission proudly, shares, “The mission of
Top Doctors is allowing patients easy access to the best
medical specialists worldwide via a range of IT solutions.
We have the aim of improving the healthcare process
alongside the health of patients, reducing the emotional and
economic costs of all stakeholders in the healthcare
system.”
This success is commanded by the ease of network between
the professional and service receiver. This is enabled by the
seamless edge the Top Doctors platform provides.
Connecting Doctors and Patients
Top Doctors is an online platform gathering selected best-
in-class specialists across over 50 medical specialties, in 8
countries (Europe, LATAM, and the Middle East). As of
today, over 90,000 clinical specialists are referenced on the
platform as the best doctors in their ﬁeld, following a
thorough screening process including peer-to-peer
recommendations and patient ratings.
The platform is free for patients, generating over 275m web
visits per year and contributes to solving poor access to
medical specialists. It is the only platform that allows
patients to make their own choice of doctor, a choice based
on quality information, showing the doctors most
recommended by other specialists and the real experiences
of other patients.
Success is built by the trust of patients on the platform and
this is driven by the leader’s strong commitment to the
long-term goals of the company. The vision of Top Doctors,
as Alberto elaborates, “is to be a unique platform providing
the most relevant and up-to-date information available to
patients worldwide, keeping them informed on the latest

medical developments, and crucially guiding them to select
the right medical specialist for their needs. From an
internal survey, we know that patients usually have to go to
on average 2.7 different doctors before finding the right
specialist for them.”
The foremost features of Top Doctors are that through Top
Doctors, 90% of users find the right doctor in the first
consultation. They also provide easy access to booking
face-to-face or online consultations with these specialists.
Alberto says, “We work every day to improve
communication between patients and leading health
professionals around the world.”
This communication is assisted by their basket of products
that are offered to the customers to make a choice.
The Key Services
Top Doctors offers a number of solutions and services to
their member doctors and visitors to the website. These
include online reputation management, online booking
assistance, teleconsultation solutions, and other
technological solutions that help to improve the doctor’s
and the clinic’s practice management, as well as increase
patient traffic.
The company is mindful of technological developments and
is incessantly incorporating novel solutions. Talking about
this, the founder says, “We have incorporated the latest
technological trends, including AI, in our symptom checker
that our algorithm offers the best medical specialist for
your case after answering a few questions regarding the
symptoms you are experiencing.”
The company, through its diverse products and platform
operations, has been influencing an adequate supply of
professionals even in the remotest areas.
Virtual Platform Making an Impact
The digitized world has both opportunities and challenges.
While everyone works to extract the best of the
opportunities, only a few work on improvising the
procedural or interface issues.
At Top Doctors the leader and his team believes that access
to the best medicine and treatments should be within
everyone’s reach, without geographical or digital barriers.
This has led to 67 percent of online consultations coming
from medical deserts – the zones where patients don’t have
physical access to a leading medical specialist near to their
location.
Alberto, being aware of market intricacies, notes the
differentiation between telemedicine and e-Consultation. He
says, “For a doctor to be able to provide an accurate
diagnosis of a patient online, the doctor needs to have
access to all of the patient’s clinical records. Due to this, we
are promoting consultations that are “phygital”, which is a
combination of physical and digital consultations which the
doctor must understand very well, and incorporate it into
their day-to-day work flow.”
Decisions Leading to Progress
Strategic planning specific to the industry helps a firm to
produce better results as compared to its competitors. This
company’s prime focus is only on secondary care and top
specialists, which is reflected in its business model. It is
based on hyper-specializing sales processes and structures
in hubs. Their investment in technological innovation is in
congruence with the tools that are always one step ahead of
the competition. But these decisions are accompanied by
various market-based and technology-related inefficiencies,
which every company has to resolve to be at the top in the
industry.
Cutting through the Challenges
Every entrepreneur faces some short-term as well as some
long–term challenges. For Top Doctors, the initial challenge
was not being an established brand in the market and
lacking popularity; hence the company couldn’t add value.
Alberto further explains, “This situation gives you three big
challenges: attracting talent, getting funding, and retaining
customers.”
But being problem solvers, they overcame these challenges
by having a very clear vision of the business and knowing
how to demonstrate that vision in a clear and emotive way,
The objective of Top Doctors
is to develop technology
focused on hospitals in order
to improve internal hospital
processes and help in the
digitalization of hospitals.

in order to excite future collaborators, investors and
clients. What it sells is a project for the future with a
social impact that, being reasonable, is capable of capturing
their irrational side (of ambition and emotion).
He says, “Once you have communicated and sold the
‘vision,’it is necessary to keep the promises to face the
great challenges: retain talent, internationalize the
company, and make a profitable business model so as not to
depend on financing rounds. To do this, you need to be
rigorous with employees, keeping promises, helping them to
grow, coaching them, and taking them out of their comfort
zones, so that they maintain the ambition and values of the
company.”
Sharing more about the way they have turned their
challenges into opportunities, Alberto says, “Our great
success has been to create a blue print company, with a
hub-based structure, which has helped us to overcome local
health complexities. 95 percent of our business model
remains the same in every country that we open, with only a
5 percent local change.”
He further adds, “This has been a challenge that we have
solved, thanks to technology and the company’s
organizational model that allows the exchange of learning
between countries while at the same time allows
standardization of processes and products.”
Three Key Guidelines
The healthcare sector dynamism is characterized by the
challenges of fitting in patients’ needs and technological
progress. It has continuously attracted new innovative ideas
to extend greater help. While some curious minds are
capable of doing this, yet some rain during times of despair
always helps one progress doubly.
As a leader and an expert in the field, Alberto comes as a
new light to all the young aspirants. He lists three
important sentences of wisdom as counsel to them, which
are:
Ÿ The healthcare sector is very complex, while it is broad
but one should also ensure inclusion of local aspects.
Newcomers to the industry need to research and
understand the sector very well.
Ÿ You must be passionate. The important thing is the
execution, not the idea.
Ÿ The timescales in healthcare can be lengthy. A healthcare
business needs time to take off.
Being the Future in Healthcare
The contemporary developments in the sector have called
for leaders to not just be in the present but to be thoughtful
of their future endeavors to be competent and a trusted
brand in the market. Talking about the company’s goals in
the upcoming years, Alberto says, “The objective of Top
Doctors is to develop technology focused on hospitals in
order to improve internal hospital processes and help in
the digitalization of hospitals.”

n our most vulnerable times, we trust that the
Ihealthcare system will be there to address our care
needs. Lindsey Condron, Chief of Operations is
drawn to making such a difference in the lives of patients
by improving the areas of patient care within healthcare
organizations. She practices this objective at London’s
newest private hospital, Cleveland Clinic London, at the
heart of which runs the philosophy ‘Patients First.’
In an interview with Insights Care, Lindsey walks us
through her journey and her role in enabling customized
care—in a way that eliminates obstacles, reduces patient
anxiety, and meets patients' care expectations effortlessly.
Following are the excerpts from the Interview:
Kindly tell us the source of inspiration. What led you to
venture into healthcare?
We tend to interact with the healthcare system on occasions
when we feel vulnerable or anxious about the situation we
are faced with, whether that's personally or with a loved
one. During some of my interactions with healthcare
organizations, I often observed that there were areas that
could be improved, and thought I could best use my skills
to be part of that change.
I have always been drawn to healthcare organizations that
could make that difference and provide personalized care to
each patient. That’s one of the reasons I was attracted to
Cleveland Clinic London, which is always pushing the
boundaries of patient-centered care through research,
education and innovation.
Brief us about yourself and shed some light on your
journey towards becoming a part of Cleveland Clinic
London.
I am a passionate healthcare leader, having started my
career 19 years ago at Hammersmith Hospital, London.
Over the years, I have held many positions in both the NHS
and private sector, and have been lucky along the way to
have had mentors and managers who have inspired and
supported me. Most recently, I held the position of CEO of
King Edward VII's Hospital, in the Harley Street Medical
Area, and was proud to be the first female to hold the CEO
post.
Liney
Condron Priori zing High-Quality Care,
Tailored to Pa ents’ Sa sfac on
and Experience
I have always been drawn
to healthcare organiza ons that
could make that difference and
provide personalized care to
each pa ent. That’s one of the
reasons I was a racted to
Cleveland Clinic London, which
is always pushing the boundaries
of pa ent-centered care through
research, educa on and
innova on.
Europe's Top 5 Effec ve Leaders in Healthcare
14
March 2023 www.insightscare.com

Lindsey Condron
Chief of Opera ons
Cleveland Clinic London
15

What roles and activities do you cover at Cleveland
Clinic London daily?
As the Chief of Operations at Cleveland Clinic London, I
have a diverse portfolio, which includes overseeing the
utilization, productivity and efficiency of all patient
activities across the organization, as well as leading
operations. This includes patient support services, supply
chain management, protective services, and estates and
facilities, which are all critical functions in delivering care
to our patients.
I take great pride in ensuring our team has the ability to
focus on reaching as many patients as possible while
delivering outstanding, safe, quality care that's personalized
to every patient.
What in your opinion does the healthcare system in your
area need to focus on, to improve care for patients?
Cleveland Clinic is world renowned for its approach to
transparency and publishing patient outcomes, and we do
this to improve the quality of care we provide. In our
experience, it drives the best clinical outcomes and the
highest levels of the patient experience.
Through investment in technology in Cleveland Clinic
London, we have introduced a fully integrated Electronic
Patient Record. We strive to measure and enhance the
patient experience and provide more interactive, joined-up
care. Ultimately we want to make it more convenient for
patients to be able to inform and control their own care
decisions.
Technology is important, but we must never lose sight of
the ability to enhance the delivery of empathy in our
interactions. The core of healthcare is the expression of
empathy from one person to another, and this ‘patient first’
ethos is central to our model of care at Cleveland Clinic.
What role does compassion play when interacting with
and encouraging patients to live healthier lives?
Compassion is essential. We want our patients to see how
they are being prioritized with safe, high-quality care that is
tailored to their satisfaction and experience.
Cleveland Clinic London offers a ‘team of teams’ approach,
with a multi-disciplinary team working collaboratively to
ensure the best treatment and outcome for the patient. This
enables a seamless treatment journey that always puts the
patient’s well-being at the heart of decision-making.
Our patients find comprehensive, compassionate care with
consultants who have the specialized skills and knowledge
to provide the best possible care, no matter what the
patient’s needs. That care is then tailored to the patient,
providing them with a personalized, empathetic experience
that puts their needs and values first. In turn, that reduces
the anxiety and obstacles so often associated with the
patient experience, which will improve the healing process
for that patient.
What endeavors are you currently pursuing to improve
treatment and care measures at Cleveland Clinic
London?
Ensuring quality and safety will always be our key focus,
and this is embedded throughout the organization as we
deliver high-acuity care to our patients every day. Our
multidisciplinary approach brings different clinical
perspectives to care, so patients benefit from the expertise
of many specialists. Our best practices include tools,
16

techniques and methods that
are measurable, replicable and
evidence-based, all designed to
enhance the patient experience.
What are some of the challenges you face when
conducting operations and how do you turn them into
opportunities for growth?
The greatest opportunities do not come without hurdles.
While we have an opportunity to scale high-quality
healthcare across larger populations, healthcare workers
across the world are experiencing increased burnout. Right
now, the biggest challenge in healthcare is the staffing and
workforce shortage.
Another challenge is making quality healthcare sustainable
with the ability to reach more people through major digital
and process transformations. In London, our team is also
working on the need to ensure that organizational activities
are directed towards our fundamental goal of reducing the
health system’s environmental footprint.
What advice would you like to give to budding
entrepreneurs and enthusiasts who desire to venture
into the healthcare sector?
The ultimate reason we work in healthcare is to care for
people, and for this reason, our outcomes should reflect
their goals and experiences so we can better serve them.
Healthcare leaders must concentrate equally on their staff as
they do their patients. Your team will do extraordinary
things for your patients if you empower and trust them by
delivering meaning and purpose to their work, opportunities
to learn and grow, and recognition.
How do you envision scaling your services and
operations in 2023 and beyond?
As part of one of the world’s most respected academic
medical centers, we offer access to a global network of
physicians and specialists, as well as a world-class patient
experience built around the best practices and core values
of Cleveland Clinic.
Through 2023, growth is a key strategic priority for
Cleveland Clinic London, so there is a focus on scaling our
services. We are also opening an additional outpatient
center in the City of London this year to complement our
presence in the Harley Street Medical Area and our main,
184-bed, hospital in Belgravia.
London is a thriving center for healthcare, medical tourism,
technological innovation and clinical R&D, so I'm excited
about what the future holds.
17

Strategies
Sector
he healthcare industry is constantly evolving and
Thealthcare providers must adapt to new
technologies, regulations and ethical concerns.
Healthcare providers must align their strategies with ethical
practices to ensure that they are providing high-quality care
to their patients. Ethical principles including justice,
autonomy, beneficence and non-maleficence must be
considered in the decision-making process. Healthcare
executives have the incentive to recognize and solve the
rising number of complicated ethical quandaries they face,
but they cannot and should not make such judgments alone
or without a strong decision-making process that takes into
account several perspectives.
In dealing with morally complex circumstances, executives,
personnel and stakeholders might benefit from using a
methodical decision-making process.
In this article, we will discuss the alignment of strategies in
the healthcare sector with ethical practices. We will explore
the importance of maximizing value for patients and
shifting the focus from the volume and profitability of
services provided to the patient outcomes achieved.
Maximizing Value for Patients
At its core, maximizing value for patients means achieving
the best outcomes at the lowest cost. Healthcare providers
must move away from a supply-driven healthcare system
organized around what physicians do and toward a patient-
centered system organized around what patients need. The
focus must shift from the volume and profitability of
services provided to the patient outcomes achieved.
Providers must improve patient outcomes to sustain or grow
their market share and enter any contracting discussion
18

19

from a position of strength. Providers who provide value
will be the most competitive.
A Well-Functioning Healthcare Supply Chain
Management
Healthcare supply chain management is how hospitals
manage inventories and distribute medical supplies, but it is
also an area where providers may create significant cost-
cutting possibilities throughout their organization. Having
an effective supply chain is critical for organizations trying
to save costs and improve care. On average, medical
supplies now account for around a quarter of hospital
spending. Supply chain expenses are projected to rise as a
result of general inflation and increased prices for medical
equipment and goods. Three of the most typical healthcare
supply chain management concerns are fragmentation,
complexity and disruption. As such, providers must
promote efficiency in the healthcare supply chain to reduce
costs and improve the quality of care.
5 Ways to Improve Healthcare Supply Chain
Management
To improve healthcare supply chain management, providers
should:
Ÿ Improve order accuracy
Ÿ Examine contracts and inventory levels carefully
Ÿ Use effective technologies
Ÿ Build up a centralized supply chain management system
Ÿ Collaborate with suppliers and distributors to improve
the supply chain.
Leadership Styles in Healthcare
Exemplary management and leadership are critical in
establishing a healthcare organization's culture and assuring
its capacity to address complicated challenges linked to
healthcare delivery. To provide the most efficient, safe and
high-quality care possible, healthcare executives must
continually adapt and invent solutions. Managers in
healthcare can employ a number of leadership styles, giving
them diverse methods to communicate with, engage with
and motivate individuals under their supervision. Effective
leadership is essential to providing high-quality treatment
and when a healthcare team is disorganized or misdirected,
patients suffer.
Great leaders enhance communication, boost productivity
and put people first. This competence is key to providing
effective patient care since healthcare frequently
necessitates a quick reaction to difficulties that develop and
communication and efficiency are essential in such
instances. The importance of leadership in the healthcare
industry cannot be overstated, as it enables one to achieve
significant improvements and advance, preparing the
workforce for ambiguous adjustments and changes.
Ethical Practices in Healthcare
to their patients. Healthcare providers must ensure that they
are providing care that is safe, effective, patient-centered,
timely, efficient and equitable. Healthcare providers must
also ensure that they are providing care that is respectful of
and responsive to individual patient preferences, needs and
values.
The Importance of Delivering Quality Health Services
Healthcare providers want to deliver the best possible care
to their patients. However, the systems and environments
they work in make this task challenging. Delivering quality
health services requires healthcare providers to align their
strategies with ethical practices. Healthcare providers must
ensure that they are providing care that is safe, effective,
patient-centered, timely, efficient and equitable.
to their patients. Maximizing value for patients, effective
healthcare supply chain management and leadership styles
in healthcare are all critical components of aligning
strategies with ethical practices. Healthcare providers must
ensure that they are providing care that is safe, effective,
patient-centered, timely, efficient and equitable. By aligning
their strategies with ethical practices, healthcare providers
can improve patient outcomes, reduce costs and improve
the quality of care.
- Saloni Agarwal
20

Mothers,
Best Friend of
Kidolog
About the Leader
Eray UĞURELLİ
mprovements that occurred recently in our world have
Ichanged or transformed us in every aspect of our lives.
They showed that the internet is such a precious
invention for us from our business life to our private life.
Even though this pandemic made us realize valuable things
in our lives, it also showed us our deficiencies. We started
to fulfill our needs through the internet during the
pandemic.
Its conditions affected our mental needs just like they
affected our physical health. Although we were able to
fulfill most of our needs through the internet, we could not
fulfill the ones of our children. The most significant one was
the situation I encountered when my 2-year-old daughter
refused to be breastfed. There was a lockdown, and we did
not know what to do. Hospitals were full of COVID cases;
this might have caused serious health problems for me and
my family.
After some research I had done, I talked to a breastfeeding
counselor on my phone. I did not know what to do because
my daughter was hungry. I transferred the money which the
counselor demanded to them. We met at our appointment
time via an app similar to Zoom. This meeting was really
beneficial to my daughter and her mother, but there was an
unsafe space. People did not know how to contact the
counselor or not trust them through only social media. God
only knows how many children were brought up with such
conflicts because of this trust issue.
This is how the idea of Kidolog crossed my mind. Even
though the reason why the process started was
Born on May 10, 1991, in Kırıkkale. He completed
primary, secondary and high school education
successfully. In 2013, he got his bachelor's
degree from the department of management
in Ankara. After graduation, he started to work
with his family in their company and also began
to be interested in technological developments
and programming. He established his first
technological gym in Izmir. After selling this
enterprise, which got attention with its success,
to foreigners, he continued his serial
entrepreneurship. He established the Botanik
Café&Bistro brand and Lokkalata brand.
With the Lokkalata brand, by giving franchises
across Turkey, he was considered worthy of the
Franchise prize by UMAD. He still owns
businesses that are successful in the catering
sector in Ankara, Eskişehir, and Kırıkkale. Right
now, he is getting a master's degree at the
Information Systems Institution of Hacettepe
University. He is the co-founder and the CEO of
Kidolog, which parent counseling platform
launched in February 2021 for its user's service.
He is married with a daughter. He has a good
command of English.
22

23

We are improving our platform day by day. We launched
our app within one year after our establishment and started
to present some of our features only through the app. We
are providing many services for mothers, and we are
planning to make their lives easier with many features to be
presented sooner. They can track their children through the
app. Not only the duration and the amount of the baby's
feeding but is also important to be organized. Thanks to our
app, she can record how many times and also how many
mgs she breastfed him from which breast. There are also
many available services such as tracking the reading
duration and screen time.
Our platform drew many mothers’ attention since it was
nd
established. We are close to our 2 year anniversary, and we
have provided 50.000 families with our services. The
attention of parents makes us happy, and we get great
feedback from them. Our many users log into our system
with the other users’ references and get help. As our origin
is in Turkey, we first started to serve in Turkey, but it was
not enough. We are serving to parents who speak Turkish in
many countries from Germany to China. Right now, we are
still conducting our infrastructure works; after they are
done, we will start to serve in German and in English.
Shortly, we are going forward to be the best friend of
parents from all around the world.
breastfeeding, we tried to keep Kidolog as widespread as
possible we could; for bringing up a child can also come
with conflict that needs to be resolved eventually. So, we
were there for mothers with experts who are suitable for all
ages. With the midwife and doula support starting at the
birth process, they can initiate the labor easily with
pregnancy yoga and pilates.
Generally, we give so much support to the ones who are
going to be a mother for the very first time. They don't
know what to do right after the birth, and with the
professional support we gave to them, they can solve the
problems which may be encountered after the birth with
experts. Right after that, our breastfeeding experts will be
there for the family.
From Breastfeeding to Whole Process
Problems of mothers, who are bringing up their children
from the breastfeeding process to the age of 18, are being
resolved by different experts. We’ve also realized that
parents who are taking our support for their children also
need to be helped as well. The amount of demand rose for
this situation. We provided our support to parents as a
whole by including specialist clinic psychologists in our
system. Briefly, we are with them from their potty-training
problems in their infancy to the peer pressure they are
facing in their schools when they were children.
24

Investments and Rewards
We got seed investment from Mr. İbrahim Özer who owns
one of the most important investment web in Turkey right
after our establishment. It was quite valuable for a start-up
that was established with zero funds. 3 months after the first
investment, Mr. Özer and a couple of angel investors had a
meeting with us to invest in the second one. After our
meetings resulted as a success, we left the seed investment
stage very efficiently. We improved our Turkey operations
very significantly in this frame. We even achieved the
success of being in the top 20 of the best start-ups in
BigBang which is a competition that took place at Istanbul
Technical University, which is among the prestigious
universities in Turkey, only a year after our establishment.
In January 2023, we received an investment of 7.5 million
dollars valuation. With this investment, Kidolog, which was
established 2 years ago, has increased its value 50 times.
We won two financial rewards just as important as the
investments on the stage. We were in first place in the
development programs of very valuable banks. We were
selected among the 13 best enterprises by one of the
significant technology companies, Turk Telekom. We won
many ranks and rewards in 2 years. These are our pride and
joy and signs of how we can impact the future. We found
many opportunities to improve ourselves while improving
Kidolog. We took serious steps in the way of being
entrepreneurs while raising the awareness of the parents.
We celebrated this by being on the list of Fortune 40 under
40 very recently.
New projects
I have already mentioned the demand of parents. One of our
missions is to have conscious parents and happy
generations. We are conducting our work to make the world
become a better place to live. For this mission, we are
maintaining our support to the world with our projects that
are being conducted and will be conducted later on. We
sponsored a young women's football team for the purpose
of supporting and raising awareness for girls. We are
reimbursing their tuition.
We are making plans to create a more sustainable world. We
are carrying on our work for the purpose of green parenting
and breast milk to become widespread. We started an
operation in Europe, the United States of America and the
United Arab Emirates in English, German and Arabic
languages. We are counting the days to show ourselves in
the Global Market in many native languages.
25

he healthcare sector is a fast-paced industry with
Tcontinual pressure to provide the most efficient, safe
and high-quality treatment possible. Healthcare
executives must efficiently manage resources while leading
administrative and clinical teams. Healthcare executives
must continually adapt and invent solutions in an industry
recognized for shifting laws, quickly expanding technical
and clinical improvements, rising prices and growing
ethical issues. Effective leadership is critical in defining a
healthcare organization’s culture and assuring its capacity
to address complicated challenges linked to healthcare
delivery.
From redefining patient care to hospital administration,
discovering and inventing new pharmaceuticals and
forecasting the course of therapy based solely on data,
technological innovations have played a vital role in the
healthcare business. Technology’s involvement in
healthcare is firmly ingrained, and it has opened the way for
rapid care management and reduced casualties by offering
real-time access to patient information. The importance of
technology in healthcare cannot be overlooked and it has
transformed the face of the healthcare industry thus far.
In this article, we will discuss the role of leadership and
management in the healthcare industry with technological
developments.
Types of Leadership Styles in Healthcare
Healthcare professionals can employ a range of leadership
styles. These many management and leadership techniques
Leadership
The Role of
and Management in the
Healthcare
Industry
26

Technological Developments
27

provide leaders with varied ways to relate to, communicate
with and encourage individuals under their command. The
following are the five types of leadership styles in
healthcare:
Ÿ Transformational Leadership: A style of leadership
that inspires and encourages people to reach their best
potential.
Ÿ Transactional Leadership: Transactional leadership is
a leadership style that focuses on the exchange of
rewards and punishments.
Ÿ Servant Leadership: Servant leadership is a leadership
style that focuses on serving others.
Ÿ Autocratic Leadership: Autocratic leadership is a
leadership style that is characterized by a leader who
makes decisions without the input of others.
Ÿ Laissez-Faire Leadership: Laissez-faire leadership is a
leadership style that is characterized by a leader who
gives their followers a high degree of autonomy.
Health Leadership and Workforce Management
Priorities and Challenges
It is vital that modern health leaders and management have
the capacity to adapt to the present scenario. The healthcare
industry presents many challenges, including societal,
demographic, historical and cultural factors. Effective
management is required to facilitate change and achieve
results by ensuring the efficient mobilization and utilization
of the health workforce and other resources. The following
are some of the priorities and challenges for health
leadership and workforce management:
Human Resource Management Challenges
Human resource management challenges include
recruitment, retention and training of healthcare
professionals. Healthcare organizations must ensure that
they have a skilled and motivated workforce to provide
high-quality care.
Changing Structures and Performance Measures
Healthcare organizations must adapt to changing structures
and performance measures to ensure that they are providing
high-quality care. This includes implementing new
technologies and processes to improve patient outcomes.
Intensified Management
Intensified management is required to facilitate change and
achieve results by ensuring the efficient mobilization and
utilization of the health workforce and other resources.
Healthcare organizations must ensure that they are using
their resources effectively to provide high-quality care.
The Importance of New Technology in the Healthcare
Industry
The importance of new technology in the healthcare
industry cannot be overlooked. New technologies have
transformed the face of the healthcare industry, from
reshaping patient care to hospital management, discovering
and innovating better drugs, and predicting the course of
treatment based primarily on data. Some of the
technological transformations that have transformed the
face of the healthcare business thus far are as follows:
The Role of Big Data in Healthcare
Big data is defined as complicated and enormous data sets
that must be meticulously handled and analyzed in order to
extract important information that can be used to shape
future policies and expedite procedures. With respect to the
healthcare industry, big data can be used to improve patient
outcomes, reduce costs and improve the quality of care.
The Internet of Medical Technology (IoMT)
The Internet of Medical Technology (IoMT) refers to the
interconnectivity of medical devices and applications. IoMT
has the potential to improve patient outcomes, reduce costs
and improve the quality of care.
Artificial Intelligence (AI)
The healthcare business offers a chance to be transformed
through Artificial Intelligence (AI). AI can be used to
analyze large amounts of data and identify patterns that can
help improve patient outcomes, reduce costs and improve
the quality of care.
To Conclude,
Effective leadership is critical in defining a healthcare
organization’s culture and assuring its capacity to address
complicated challenges linked to healthcare delivery.
Healthcare leaders must constantly adapt and innovate
solutions to succeed in an industry known for shifting
regulations, rapidly evolving technological and clinical
advancements, rising costs and growing ethical concerns.
The importance of new technology in the healthcare
industry cannot be overlooked, and it has transformed the
face of the healthcare industry thus far. Healthcare
organizations must adapt to changing structures and
performance measures to ensure that they are providing
high-quality care. Hospitals and physician practices can
provide significant cost-cutting possibilities by boosting
efficiency in the healthcare supply chain.
- Saloni Agarwal
28

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Dr. Markus
Wilhelms
Innovating Non-Pharmaceutical Solution
to Resolve Chronic Constipation
f you spend hours on the toilet or go to the bathroom
Iless than three times a week—then you might be
suffering from constipation. Constipation is a
widespread problem that is affecting more than 250 million
people across Europe and the US, among which 70% do not
seek medical help. Rather, they resort to the regular use of
laxatives which end up causing harmful side effects such as
intestinal paralysis, lazy bowels, or cathartic colon.
Observing the current practises of bowel management left
Dr. Markus Wilhelms, CEO, in awe. These laxative
solutions were not only harmful for chronic patients but
also weren't effective in meeting their care needs. Detecting
such clinical flaws, he and his team came up with
MOWOOT—a medical device inspired in abdominal
massage—a research-proven, non-laxative solution against
chronic constipation. Unlike having to visit a massage
professional every month, this device allows the patient to
seek daily relief, in sessions of 10 to 20 minutes. During the
treatment, the device stimulates the colon and facilitates
intestinal transit, thus proving to be a reliable solution
against constipation.
Such an innovation reflects Dr. Wilhelms’ curiosity and
leadership in addressing the global health concern. While
the world has been exploring shortcuts and unnatural ways
to seek relief from a poor bowel movement, Dr. Wilhelms
has taken measures to deliver a scientific-proven solution
via his innovative medical device MOWOOT.
Let’s get to know Dr. Wilhelms’ journey in treating chronic
constipation.
Dr. Wilhelms’ Source of Inspiration
Dr. Wilhelms is a molecular biologist by education with
20+ years of experience in the field of gut health. He has
been working with innovative methodologies in healthcare
for the past 10 years. He is also a business coach for the
European Commission where he enjoys working with early-
stage companies as a mentor and lecturer in selected
accelerator programs for medical device development in his
spare time.
The founding team of MOWOOT—Dr.Wilhelms, Dr.
Immaculada Herrero, Marc Benet, and Dr. Angel Calzada
met in 2014. “After thoroughly analysing the unmet need
that we had detected in the management of bowel
dysfunctions of chronic patients with hundreds of
stakeholder interviews, we knew that this is something that
needs to be solved and that we were the right team to do it,”
reflects Dr.Wilhelms.
Thus, in 2014, MOWOOT's founding team performed a
two-month clinical immersion in a neuro-rehabilitation
hospital within the framework of the ‘Design Health
Barcelona’ program, a European version of the ‘Biodesign’
program for needs-driven innovation in healthcare, created
by the Stanford University. The goal was to observe and
detect unmet clinical needs.
30

To ensure that the company
delivers the best possible
value to diﬀerent
stakeholders and patient
types, Dr. Markus believes
that it is essential to keep
one’s eye open to the product
and market needs that are
continuously evolving.
Dr. Markus Wilhelms
CEO
MOWOOT
31

But what was most striking for Dr.Wilhelms himself and
the team were the shortcomings of the current standard of
care in bowel management, especially for neurological
patients (spinal cord injury, multiple sclerosis, and related).
Existing solutions had low efficacy, several side effects and
other major inconveniences for chronic patients and did not
seem aligned with their needs.
“We saw that even though the patients were suffering, many
were reluctant to discuss this topic openly, due to its private
nature and the taboo that is still associated with defecation,”
says Dr.Wilhelms. “Maybe that was part of the reason for
this unmet need. Somebody had to do something about it,
and we were ready to take the challenge!”
Alignment of Internal Operations with External Needs
of the Market
Being the CEO of the company, Dr.Wilhelms is consistently
involved in activities like fundraising and usual paperwork.
But his main contribution within the company goes with
developing business strategy, aligning products and
markets, and ensuring that each team member understands
what is expected from him or her. The team member has a
well-defined role that impacts the success of what the
company is doing. Thus, Dr.Wilhelms believes, “They must
know the depth of why a particular role is important to the
company, followed by the goal of improving the quality of
life for patients suffering from bowel dysfunction. This
needs to be aligned internally and coordinated with the
market externally to make sure our innovation reaches the
patients that need it.”
MOWOOT—an Alternative to Enemas and Laxatives
MOWOOT is the first ‘Intermittent Colonic Exoperistalsis’
(ICE) device on the market, a non-drug and non-invasive
solution without the drawbacks and side effects of the
current standard of care. This device applies external
pressure alongside the large intestine to substitute reduced
or missing colonic contractions in severely constipated
patients. ICE works in line with the physiological functions
of the body and is not trying to work around them, as
laxatives, enemas and other approaches do. As a result, ICE
does not have the side effects of the other approaches and
many patients describe the treatment even as pleasant. Such
a device can simply be worn over clothes, sitting or lying
down comfortably, and positive results have been shown
with as little as ten minutes of daily use.
In patients with permanent severe neurological pathologies
that lead to neurogenic bowel dysfunction, ICE treatment
manages the problem, but lifelong adherence is necessary.
“We have indications that patients with less severe chronic
idiopathic constipation can ‘retrain’ their colonic motility
with our device, analogue to how an exoskeleton can retrain
gait in movement-impaired patients. But this needs to be
evaluated in further studies,” states Dr. Wilhelms.
R&D Operations
To ensure that the company delivers the best possible value
to different stakeholders and patient types, Dr. Wilhelms
believes that it is essential to keep one’s eye open to the
product and market needs that are continuously evolving.
“While we initially focused on entering the market with a
simple product that addresses the core of the unmet need,
we are now ‘fine-tuning’ our value proposition,” he says.
For example, the current R&D projects include improving
the eco-sustainability of the company’s product with the use
of novel materials, which is not only good for the
environment but will also be crucial in the future to secure
public healthcare reimbursement in line with the EU
sustainability goals.
In addition, Dr. Markus and his team are also working on
the development of an AI platform that is especially
interesting in the context of new devices that the team is
developing for complex adjacent clinical indications like
Currently, Dr. Markus’ main goal in
the different EU markets for the
company is to get reimbursement
codes from the public healthcare
system. In the EU this is a complex
country-by-country approach. Thus.
The key part of his go-to-market
strategy is working with medical key
opinion leaders (KOL) in the
different markets.
Europe's Top 5 Effective Leaders in Healthcare
32

“Regarding bowel management, we believe that solutions should focus more on
working in line with the patient's physiology, instead of bypassing them. Apart from
being a natural and safer approach, this prepares the body for a smooth transition
from treatment to functioning autonomously and lowers the risk of dependency in
those patients that might be able to regain a healthy gut function.
Regarding the healthcare system in general, it is obvious that bringing a MedTech
innovation to the market is a complex and resource-intensive endeavour. You not only
need to deliver the expected clinical outcomes for the patients, but also make sure
your technology fits into the healthcare ecosystem of prescribers, payors, regulators,
etc. Especially reimbursement requirements are still largely different in each EU
country and sometimes hard to predict due to a certain lack of consistency.
While regulations and certain obstacles are necessary to make sure only safe and
effective innovations enter the healthcare system, a unified European system would
enable healthcare innovations to be adopted into clinical practices more efficiently,
which in turn would guarantee equal patient access throughout Europe. The relevant
stakeholders should collaborate to ensure that funding and reimbursement processes
are as efficient and timely as possible.
With the current obstacles of a country-by-country approach in the EU, combined
with the new MDR regulatory standards that are stricter than the FDA (USA), Europe is
losing its attractiveness for innovative medical technologies. Ultimately, European
patients might pay the price by missing out on innovative solutions.”
CEO's Thoughts
on Improving Care for
Hea hy Abdominal Functions
33

This, as well as ongoing direct contact with the patients,
helps us to further align our value proposition to the real
world needs and enter local clinical guidelines, which
results in more prescriptions of our device and more
patients impacted positively.”
Words of Wisdom
To the budding entrepreneurs and enthusiasts who desire to
venture into the healthcare sector. Dr. Markus advises,
“Make sure you understand the needs of ALL stakeholders
(beyond the patient, such as prescribers, payors, regulators,
sales channels, etc) as soon as possible. What type of
evidence or incentives do these different stakeholders need
to adopt your innovation? We all start with the patient
outcomes in mind, but you will only be able to reach this
goal if you have a good value proposition for all the
stakeholders and fit into the system.”
Wrapping Up
To summarize, the company is currently working on
securing public healthcare reimbursement for its first
product which focuses on chronic constipation in additional
EU markets. For this, the company has several clinical
studies ongoing or in preparation that will enable it to enter
a broader market, geographically speaking but also
clinically.
In parallel, Dr. Markus and his team are developing new
devices for other bowel dysfunctions, such as IBS, which is
a huge market by itself. Furthermore, the addition of a
digital platform to their technology and the potential of big
data that they can harvest for pathologies that are still
poorly understood but affect over a quarter of the general
population is huge.
“As we received the FDA breakthrough device designation
for our technology last year, we will naturally also start to
work on the market entry in the USA. And once again, all
this starts with a thorough analysis of the requirements and
needs of the different stakeholders,” concludes Dr. Markus.
IBS. “The potential impact of the data we would be able to
harvest could be huge, but at this stage, I cannot go into
more detail,” says Dr. Markus.
Endeavors to Improve Care Measures for Constipation
With the development of the company’s device and the
‘Intermittent Colonic Exoperistalsis’ technology, the
MOWOOT team has completed a full circle of innovation:
from detecting an unmet need in the standard of care,
developing a solution to fulfil this need, and now forming
part of a new and improved standard of care. MOWOOT
device has already entered several clinical guidelines in
Germany, the UK and on the EU level and is reimbursed by
private and public healthcare in some of these markets. Dr.
Markus and the team are currently working on expanding
their success story to new markets and clinical indications.
Challenges and Opportunities
“Currently, our main goal in the different EU markets is to
get reimbursement codes from the public healthcare system.
As mentioned earlier, in the EU this is a complex country-
by-country approach,” highlights Dr. Markus.
“Key part of our go-to-market strategy is working with
medical key opinion leaders (KOL) in the different markets.
34

Europe's Top 5 Effective Leaders in HealthcareV2_compressed (1).pdf

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