Ari Harkov & Caroline Bass

1. January 22, 2018
10 Unique Ways to Market Post-Sale
Navigate. Seize. Connect.

2. 1
Who We Are
Caroline Bass l The Bass Team
Licensed Associate Real Estate Broker, The Bass Team
Ari Harkov l The Harkov Lewis Team
Licensed Associate Real Estate Broker, The Harkov Lewis Team

3. 2
Lead, Don’t Follow
• Send a follow up email with an invitation to Updater
• Branded closing gift: umbrella, first aid kit, etc.
• Post-closing lunch
• Contact added to customized drip campaign for 1-5 years
• Add client(s) on social media platforms and engage
Immediate Steps Post-Closing

4. 3
It’s in the Details
“
I call or text my clients on their
Apartment-versary to remind them
when they closed on their home, I
think it’s wonderful to reflect on
such a major life event.
“
- CAROLINE BASS

5. 4
Event Invitations

6. 5
Stay Connected
Quarterly printed and
mailed Bass Team / HLT
Market Reports
4
Annual team sales mailing
1
Monthly Newsletter
12

7. 6
Never Miss a Milestone
Customized seasonal gifts
and holiday cards
Anniversary, birthday, and
milestone handwritten cards

8. 7
Social Media

9. 8
Check In
“
I prefer to call, email, or text – at
least 1x per year, preferably more,
as personal outreach not related to a
closing anniversary, birthday, or
milestone.
“
- ARI HARKOV

10. 9
Don’t Forget Renters
• Lease expiration
reminder for renters 3
months prior to end date

11. 10
Lastly…
In business development, nothing
works. So we do everything.

12. Thanks!
@HarkovLewis
Facebook.com/TheHarkovLewisTeam
January 22, 2018 Navigate. Seize. Connect.
@The_Bass_Team
@The_Bass_Team@HarkovLewisTeam
Facebook.com/The.Bass.Team