January Campaign Cloud Webinar / Online Fundraising


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  • Your contribution pageIntegrates easily with your Take Action Web Page
  • Customize your donation and branding
  • Connect with more donorsAfter making a contribution, donors can send the donation page to a friend, share on Facebook, or join and become an eLeader
  • Integrate you donation pageMultiple script embed options
  • Multiple donation widgetsMoney bombs scrolling donor info in real time
  • Upgrade to a fundraising storeOn-demand printing and delivery
  • Compliant Fundraising Page Collect necessary employer and occupation for FEC Reporting (Highlight Section C)
  • Create branded eventsUploads pics, track paid and RSVP, use RSS to place on sites, export guest lists to excel
  • Will receive
  • Be compliantSet up your legal disclaimer, suspend contributions while in legislative session
  • Search and manage your online donor information database
  • Get analyticsTrack down traffic to your contribution page: sort it by day, location and URL
  • Export your contribution report to Excel for your state or federal filing
  • Create unlimited money bombs and get tracking and referral reports. Upgrade and integrate it to Facebook
  • Your dashboard*aline the text to center
  • Detailed analys and same for all electionmall apps>Receive*move text to left
  • Statistics on all of your apps
  • Connect with your voters with the SNS manager
  • TwitterSchedule and manage tweets
  • User permissionsCreate different levels of access to the Cloud for your campaign staff
  • Send notes to your co-workers on Campaign Cloud
  • Office Web AppsShare your Office documents online easily with Windows Live Workspaces
  • Windows Live MessengerCampaign Cloud integrates Windows Live messenger so you can communicate easily with campaign staff
  • Dreag and drop apps anywhereArrange them to fit your campaign’s needs
  • A more complete to fully edit and update content
  • You can geotarget content, create custom thank you messages and selectively create display triggers
  • Get social with your content: share on Facebook, tweet and create widgets
  • Create multiple types of forms for your website
  • Volunteer Every form is geared towards campaign behavior and you can sort volunteers by tasks.
  • Choose the purpose of your form
  • Multiple export options for your data
  • Set benchmarks for your forms and monitor progress
  • Gauge analytics for submissions and by date
  • Set security parameters
  • Create widgets for your forms
  • Reports and Metrics Track responses, clicks, and open-rates.
  • January Campaign Cloud Webinar / Online Fundraising

    1. 1. Thank You for Joining us! Phone: Email: AS SEEN IN:
    2. 2. We provide proprietarysoftware built on Microsofttechnology to help campaignswin:•••••
    3. 3. U.S. Senate CandidateUsing Campaign Cloud to drive outreach andfundraising successChallenge: Build momentum for an underdog no-namecandidate in a National headline-grabbing Senate race.Solution: Launch a unique multi-month cross-channelcampaign utilizing numerous Campaign Cloud tools todrive interest, donations, email capture, and targeted Campaign Cloud Moneybomb Widgetonline ads.Results: Raised $1.2 Million online over 12 monthsleading up the primary. Increased the house email listfrom 1,500 names to 150,000 emails and 12,000 donors.Through use of Campaign Cloud social mediatools, candidate was featured on the front page of theWSJ. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
    4. 4. U.S. Senate Candidate Using Campaign Cloud to drive outreach and fundraising successChallenge: Build a last minute website androbust donation engine to capturemomentum for a third-party write-incampaign challenger.Solution: Utilizing a combination of turn-key Report on A/B email fundraising testproducts and SWAT team servicesElectionMall helped launch the websiteovernight with full donation enginecapabilities, a custom website interface and Premium donation pageemail capture utilities.Results: Raised $1.6 Million from 24,000donors over 2 months leading up the generalelection. PROPRIETARY AND CONFIDENTIAL INFORMATION OF ELECTIONMALL, INC. © COPYRIGHT 2000–2011
    5. 5. 7 Keys to Online Fundraising1. Target the right audience2. Target the right message3. Target the right moment4. Set up your “Goal Box”5. Set up your “Time Box”6. Set up your “Gift Box”7. Set up your “Press Box”
    6. 6. #1 Target the Right Audience• Key in on demographics• Understand the pyramid• Know the source of every donor• Think cross-channel• Look for potential not gratification• Always strive to get above the noise.
    7. 7. Key #1 continued – Donor Pyramid• Contributors: “The Core” – This group demands the most attention and respect. Donor• Advocates: “Ground Troops” – the people we call on to sacrifice and take action. Advocate• Subscribers: “The Field” – focus here on conversion to Subscriber higher levels.• Visitors: “Virtual Targets” – Website visitors. Visitor• Potential Targets: “The rest” – Who would potentially support your org?. Target
    8. 8. Who is online.What they do Online
    9. 9. Key #1 continued… Who is a donor?• Online Donors • Converting to Donors – Average Age: 55 – Email, Email and Email – Average Donation $60 – Multiple channels – Average # donations: 1.87 – No. days before donation: – Average # donations x2: 3.3 109 – Average time between – Personality-driven emails donations 100 days (endorsements) – Campaign value of a donor: – Auto-responders $108 – “Ready the buckets”
    10. 10. #2 Target the Right Message• What have they heard before?• How did they find your message?• Make the context obvious.• Compel them to respond.• Make the action clear and simple.• Target the old brain.• Always strive to get above the noise.
    11. 11. #3 Target the Right Moment• Be “journey-specific.”• Why would they respond now?• Match the message to the moment.• Do you know when they open their emails?• Fewer asks, more time spent in preparation.• Always strive to get above the noise.
    12. 12. #4 The Goal Box• Broadcast your goal internally.• Broadcast your goal publically. (Maybe).• Be sure you can measure.• Be sure you do measure.• Think long term success, short term viability.• Always strive to get above the noise.
    13. 13. #5 The Time Box• Put a time limit on your call to action.• An obvious deadline or manufactured?• Help them visualize the deadline.• Why would they care about your deadline?• Be a good steward of their time.• Always strive to get above the noise.
    14. 14. #6 The Gift Box• What’s in it for them?• Sweeten the pot.• Overcome hesitation.• Offer premiums• Make them feel special• Make them feel part of a force• Always strive to get above the noise.
    15. 15. #7 The Press Box• Check your score.• Measure your success in real terms.• Compare your results.• Broadcast internally.• Broadcast globally.• Crow, and crow some more.• Always strive to get above the noise.
    16. 16. Innovative Approaches• Fundraising: Widgets, timelines, challenges, eLeaders, innovative events, premiums. (70% of all money raised in the last third)• Supporter-focused: Call parties, regional networks, petitions, groups, surveys (ex. regional Facebook chapters)• Interactive Content: Comparison charts, interactive issues page, contests, mix- mediums, calculators, polls• Social Networking: Shared content, interactive twitter apps, viral videos, mobile apps, mash-ups, podcasts• Events: Real-time feeds, online Q&A, celebrity guests. (ex. Virtual Pizza Party)• Guerilla: One-off websites, incident-driven.• Candidate-focused: Family participation. (Ex. Connect w/donors)
    17. 17. Tactics• Ad Management – Set a monthly budget to determine best audiences and raise lists of supporters• Prospecting / List Building – Petitions, news-driven momentum• Email Management – Set a calendar of scheduled asks, newsletters, create auto- responders• Donor Cultivation – Set levels of immediate contact (e.g. alert campaign to call donors who give over $500)• Social Networks – Set budget for advertising and create innovative campaigns• Outreach – Host numerous blogger, donor and supporter calls• Website development & maintenance – Target website launch as a major milestone• SWAT effort – Launch overnight campaigns on earned media moments• Viral Videos - Schedule monthly video launches, event recordings
    18. 18. ElectionMall’s Market
    19. 19. Campaign Actors
    20. 20. The New Campaign
    21. 21. DonationPagesOne login. Everything you need to win.
    22. 22. YourContributionPage
    23. 23. CustomizeYour Donationand BrandingCaptureDonorInformation
    24. 24. Connect WithMore Donors
    25. 25. IntegrateYour DonationPage
    26. 26. Multiple DonationWidgets
    27. 27. Upgrade to aFundraising Store
    28. 28. CompliantFundraising Page
    29. 29. Fundraising viaFacebook
    30. 30. CreateBrandedEvents
    31. 31. Event Tickets
    32. 32. Organize allYour Donor Data inan Easy to UseInterface
    33. 33. Be Compliant
    34. 34. Search andManage YourOnline DonorDatabase
    35. 35. Get Analytics
    36. 36. Export YourContributionReportto Excel forFederal orState Filings
    37. 37. Create UnlimitedMoney Bombs
    38. 38. BasicsOne login. Everything you need to win.
    39. 39. One Login
    40. 40. YourDashboard
    41. 41. Receivedetailedanalyticsfor allElectionMallapps
    42. 42. Statistics
    43. 43. Connect
    44. 44. Twitter
    45. 45. UserPermissions
    46. 46. Sticky Notes
    47. 47. Office WebApps
    48. 48. Windows LiveMessenger
    49. 49. Drag andDrop AppsAnywhere
    50. 50. Web ToolseData Manager / eContent Strategy
    51. 51. Website Design
    52. 52. Cloud Upgrades
    53. 53. Website Zones
    54. 54. Get Social withYour Content
    55. 55. Create
    56. 56. Volunteer
    57. 57. Choose thePurpose ofYour Form
    58. 58. Multiple ExportOptions forYour Data
    59. 59. Set Benchmarksfor Your Formsand MonitorProgress
    60. 60. Gauge Analyticsfor Submissionsand by Date
    61. 61. Set SecurityParameters
    62. 62. Create Widgetsfor Your Forms
    63. 63. Email Template
    64. 64. Reports &Metrics
    65. 65. Thank You for Joining us! Phone: Email: