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Chef A La Local
Local Food.
Local Chefs.
Local Taste.
is happy to bring forth…
TARGET MARKET
“THE 417 SOCIALITE”
• Up and coming areas in Springfield
• Young and established professionals
• More apt to spend money
• Cares about this community’s success
“THE SPRINGFIELD CULTURE YUPPIE”
• Avid supporters
• Takes a stand on social + local causes
• Trying new and diverse experiences
GOA
LS1. Increase event
awareness amongst
the local community.
2. Grow the number of
guest attendance up to
150 attendees by the
end of the campaign.
+
OBJECTIVES1. By the end of the campaign,
we will maximize exposure of the
organization and their community
initiatives.
2. Construct a brand message
for the campaign that will resonate
with intended markets.
3. Develop unique ideas and fresh
tactics to pull at least 100 new/potential
donors.
TRADITIONAL MEDIA
SUMMARY
WHO:
• KY3
• Springfield News Leader
• 417 Magazine
• KSPR
• KSGF 104.1 FM
• The Standard student newspaper
• Any supplementary researched effective
media outlets will be explored
WHY:
• Target Market
• Credible local sources
• Local reach, influence, and
proximity
PRESS KIT MATERIALS
To encompass a streamlined PR campaign for the Show Me Chefs
competition show and the Chef A La Local fundraising event, a press
kit was developed. It includes 4 main ingredients with 1 unique spice:
• Show Me Chefs Fact Sheet
• Prototype News Story
• Prototype Press Release
• Prototype Feature Story
• Direct E-mail Marketing
INVITATION MATERIALS
Please review pages 14-17 for prototype invitation
materials.
BUDGET
Evaluation of Measures
From analyzing social media impressions and reach, to evaluating the continuous
communication process of decoding and encoding messages, the evaluation method for
this fundraising campaign will be critical to our recipes for success. We will look at these key
ingredients:
• Media coverage and Traditional Media
• Interactive and Social Media
• Stakeholders
• Benchmarking
ORGANIC RESULTS.
GOOD FOR THE SOUL.
QUESTIONS + ANSWERS?
Thank you
Chef A La Local
Local Food.
Local Chefs.
Local Taste.

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Chef a la local [autosaved]

  • 1. Chef A La Local Local Food. Local Chefs. Local Taste. is happy to bring forth…
  • 2. TARGET MARKET “THE 417 SOCIALITE” • Up and coming areas in Springfield • Young and established professionals • More apt to spend money • Cares about this community’s success “THE SPRINGFIELD CULTURE YUPPIE” • Avid supporters • Takes a stand on social + local causes • Trying new and diverse experiences
  • 3. GOA LS1. Increase event awareness amongst the local community. 2. Grow the number of guest attendance up to 150 attendees by the end of the campaign. + OBJECTIVES1. By the end of the campaign, we will maximize exposure of the organization and their community initiatives. 2. Construct a brand message for the campaign that will resonate with intended markets. 3. Develop unique ideas and fresh tactics to pull at least 100 new/potential donors.
  • 4. TRADITIONAL MEDIA SUMMARY WHO: • KY3 • Springfield News Leader • 417 Magazine • KSPR • KSGF 104.1 FM • The Standard student newspaper • Any supplementary researched effective media outlets will be explored WHY: • Target Market • Credible local sources • Local reach, influence, and proximity
  • 5. PRESS KIT MATERIALS To encompass a streamlined PR campaign for the Show Me Chefs competition show and the Chef A La Local fundraising event, a press kit was developed. It includes 4 main ingredients with 1 unique spice: • Show Me Chefs Fact Sheet • Prototype News Story • Prototype Press Release • Prototype Feature Story • Direct E-mail Marketing
  • 6. INVITATION MATERIALS Please review pages 14-17 for prototype invitation materials.
  • 8. Evaluation of Measures From analyzing social media impressions and reach, to evaluating the continuous communication process of decoding and encoding messages, the evaluation method for this fundraising campaign will be critical to our recipes for success. We will look at these key ingredients: • Media coverage and Traditional Media • Interactive and Social Media • Stakeholders • Benchmarking ORGANIC RESULTS. GOOD FOR THE SOUL.
  • 9. QUESTIONS + ANSWERS? Thank you Chef A La Local Local Food. Local Chefs. Local Taste.