Convert Sales: Get them on the Phone• Lead Capture – Done the Right Way• CRM – Proper Database Management• Online Schedulers – Get them to come to You• Following up with Leads – Inbound Harvesting• Email – Templates that Work
Email: What affects open rates?• Subject line• Time of day you send• “From” address• Personalization• RELEVANCY !!! -tip: When the subject line is relevent to the recipient, the copy isn’t as important
Email: 2 Types of Emails• Educational • Call to Action• Great Value • Raise your hand• No call to action • Buy this• No sales pitch vs. • Attend this event• Tips & Tricks • Schedule this appt• Business building tips • *straight to the point• *no newsletters • *don’t need to be Shakespeare
Email: 2 types of Calls to Action• Click a link • Reply to email• Register • Get a response• Information Packets • Engage more• Watch Video vs. communication• Fill out webform• Order
Send an Email• After every call, appt, meeting, task, etc.
Email: Templates for different Scenarios• Ask for an appt• Missed appt• No Response – never was able to connect• Reengage – lead went dark on you• LVM’s• Information packets• Bad contact