Email marketing 2 0 dee allomong


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Email marketing 2 0 dee allomong

  1. 1. Email Marketing 2.0: Discover the MAGIC of Sending Intelligent Emails Presented By: Dee Allomong , Infusionsoft Training Manager
  2. 2. Email Marketing 2.0: Discover the MAGIC of Sending Intelligent Emails <ul><li>You’ll Learn </li></ul><ul><li>The difference between Email Marketing 1.0 and 2.0 </li></ul><ul><li>Why Email Marketing 2.0 is CRITICAL to your Success </li></ul><ul><li>The Rules of Engagement </li></ul><ul><li>How to Send Your First Email Marketing 2.0 Broadcast </li></ul>
  3. 3. What is Email Marketing 1.0? <ul><li>One-off Emails </li></ul><ul><ul><li>Manual </li></ul></ul><ul><ul><li>Inefficient </li></ul></ul><ul><li>Broadcasts </li></ul><ul><ul><li>Untargeted </li></ul></ul><ul><ul><li>Irrelevant </li></ul></ul><ul><li>Autoresponders </li></ul><ul><ul><li>Disconnected </li></ul></ul><ul><ul><li>Frequency Issues </li></ul></ul>
  4. 4. What are the Consequences? <ul><li>One-off Emails </li></ul><ul><ul><li>Inconsistency </li></ul></ul><ul><ul><li>Loss of Opportunity </li></ul></ul><ul><li>Broadcasts </li></ul><ul><ul><li>Robotic </li></ul></ul><ul><ul><li>Oblivious </li></ul></ul><ul><ul><li>Impersonal </li></ul></ul><ul><ul><li>Repetitive </li></ul></ul><ul><li>Autoresponders </li></ul><ul><ul><li>Irrelevant </li></ul></ul><ul><ul><li>“ Flat” </li></ul></ul><ul><ul><li>Disconnected </li></ul></ul>These are Old School Tactics Unintelligent Email Marketing
  5. 5. <ul><ul><li>“ Email is the #1 way consumers want to be communicated to by businesses” - Microsoft / Hotmail </li></ul></ul><ul><ul><li>BUT . . . </li></ul></ul><ul><ul><li>The 3 main reasons people unsubscribe are: </li></ul></ul><ul><ul><ul><li>Not Relevant </li></ul></ul></ul><ul><ul><ul><li>Too Frequent </li></ul></ul></ul><ul><ul><ul><li>No Value </li></ul></ul></ul><ul><ul><li>Traditional Email Marketing tactics are NO LONGER EFFECTIVE ! </li></ul></ul>Did you know?
  6. 6. Email Marketing 2.0 – Be Strategic <ul><li>Email + CRM </li></ul><ul><ul><li>People vs. Lists </li></ul></ul><ul><ul><li>History </li></ul></ul><ul><ul><li>Segmentation </li></ul></ul><ul><li>Smart Automation </li></ul><ul><ul><li>Triggers </li></ul></ul><ul><ul><li>Actions </li></ul></ul><ul><ul><li>Follow Up </li></ul></ul><ul><li>More than just Email </li></ul><ul><ul><li>Direct Mail </li></ul></ul><ul><ul><li>Voice Broadcast </li></ul></ul><ul><ul><li>Fax </li></ul></ul>
  7. 7. What are the Rewards? <ul><li>Email + CRM </li></ul><ul><ul><li>Provides Value </li></ul></ul><ul><ul><li>Builds Relationships </li></ul></ul><ul><ul><li>“ Listens” to individuals </li></ul></ul><ul><ul><li>Feeds the Brain </li></ul></ul><ul><li>Smart Automation </li></ul><ul><ul><li>Triggers control timing </li></ul></ul><ul><ul><li>Tags segment your list </li></ul></ul><ul><ul><li>Adapts the Follow-Up Messaging </li></ul></ul><ul><li>Email Marketing 2.0 sends the </li></ul><ul><li>RIGHT message to the </li></ul><ul><li>RIGHT person at the </li></ul><ul><li>RIGHT time </li></ul>Email Marketing 2.0 is Intelligent Email Marketing
  8. 8. Email Marketing 2.0 is CRITICAL to Your Success <ul><li>Gmail Priority Inbox </li></ul><ul><ul><li>Communication with Sender </li></ul></ul><ul><ul><li>Key Words – Interest </li></ul></ul><ul><ul><li>Interaction with Email (Star, Archive, Reply, Delete) </li></ul></ul><ul><li>Hotmail Also Uses Engagement Metrics </li></ul><ul><li>ISPs measure engagement through subscriber activity – opens, clicks, conversions. Keep your list ACTIVE. </li></ul>You must engage your list. They must WANT to read your emails! Bad Engagement Good Engagement <ul><li>Unsubscribe </li></ul><ul><li>Spam Report </li></ul><ul><li>ISP Complaints </li></ul><ul><li>Delete without Reading </li></ul><ul><li>Star </li></ul><ul><li>Archive </li></ul><ul><li>Reply </li></ul><ul><li>Read Frequency </li></ul>
  9. 9. How? Understand the “Rules” of Engagement <ul><li>Know your audience </li></ul><ul><li>Send Appropriate Messages that are </li></ul><ul><ul><li>Relevant to Stage of Relationship Cycle </li></ul></ul><ul><ul><li>Targeted to Area of Interest </li></ul></ul><ul><li>Provide Value </li></ul><ul><li>Encourage Interaction </li></ul><ul><li>Use that Interaction to Segment Contacts and Adapt the Message </li></ul>
  10. 10. Send Your First Email Marketing 2.0 Broadcast <ul><li>Who? </li></ul><ul><li>Existing Prospects and Customers </li></ul><ul><li>Why? </li></ul><ul><li>They already know who you are. </li></ul><ul><li>They’ve expressed interest in the past. </li></ul><ul><li>You need to lay a foundation – the first message is important. </li></ul><ul><li>To uncover hidden opportunity </li></ul><ul><li>They may be ready to buy or buy again! </li></ul>
  11. 11. Send Your First Email Marketing 2.0 Broadcast <ul><li>What? </li></ul><ul><li>GIVE: Something of Value, a “magnet” </li></ul><ul><li>ENGAGE: Encourage Reader Response </li></ul><ul><li>IMPORTANT: Relevant & Interesting </li></ul><ul><li>Don’t give in to “I” trouble . . . </li></ul><ul><li>Offer a 3 Part Email Series </li></ul><ul><li>Delivers Value </li></ul><ul><li>Requires Response </li></ul><ul><li>Focuses on the audience </li></ul>
  12. 12. Choose a Topic . . . The Amazing Topic Generator <ul><li>We make it easy: </li></ul><ul><li>Topic and Content Generator </li></ul><ul><li> </li></ul><ul><li>Proven Formula </li></ul><ul><ul><li>Brainstorm </li></ul></ul><ul><ul><li>Pick a Topic </li></ul></ul><ul><ul><li>Spice it Up </li></ul></ul><ul><li>You know the answers </li></ul><ul><li>The Topic Multi Tasks </li></ul>3 Secrets to Successfully Increasing Book Sales with Video Trailers <ul><li>Delivered: 2412 </li></ul><ul><li>Opened: 559 </li></ul><ul><li>Clicked: 201 </li></ul>Did it work?
  13. 13. Create the Email Message <ul><li>We Make it Easy: </li></ul><ul><li>Drag & Drop Email Builder </li></ul><ul><ul><li>Beautiful, Branded Message </li></ul></ul><ul><ul><li>Use an Email Marketing 2.0 Automation Link </li></ul></ul><ul><li>No BUY NOW . . . </li></ul><ul><li>Offers Value </li></ul><ul><li>Let’s See it in Action. </li></ul>
  14. 14. Finish the Process . . . <ul><li>We Make it Easy: </li></ul><ul><li>Import People </li></ul><ul><li>Send the Broadcast </li></ul><ul><li>View the Results </li></ul><ul><li>Let’s see it in Action. </li></ul>Next Step? Start Capturing New Leads