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Top 5 Indian Brands<br />on<br />&<br />2011<br />www.indrashishghosh.com<br />
80 MILLION +<br /> Internet Users In India<br />250 + Indian Brands Present<br />On Social Media<br />www.indrashishghosh....
The Top<br />Five<br />www.indrashishghosh.com<br />
2.77 MN<br />2.74 MN<br />2.13 MN<br />www.indrashishghosh.com<br />1.82 MN<br />Number of<br />FANS<br />(in millions)<br...
1<br />MTV India<br /><ul><li>Fans: 2.77 MN
Type: Product/</li></ul>             Service<br />Good use of profile <br />Picture.<br />Pictures on top of page<br />Wel...
1<br />MTV India<br /><ul><li>Fans: 2.77 MN
Type: Product/</li></ul>             Service<br />Same landing page for <br />fans and non fans<br /> (no fan gating).<br ...
2<br />TATA Docomo<br /><ul><li>Fans: 2.74 MN
Type: Tele-</li></ul>   communication<br />Good use of profile <br />Picture.<br />Effective Fan gating.<br />www.indrashi...
2<br />TATA Docomo<br /><ul><li>Fans: 2.74 MN
Type: Tele-</li></ul>   communication<br />Pictures on top of wall<br />seem random.<br />Posts only once or twice<br />a ...
3<br />Vodafone <br />Zoozoos<br /><ul><li>Fans: 2.13 MN
Type: Community</li></ul>Good use of profile <br />Picture.<br />A featured fan included<br />in profile picture.<br />www...
3<br />Vodafone <br />Zoozoos<br /><ul><li>Fans: 2.13 MN
Type: Community</li></ul>Absence of welcome page.<br />No likes by page itself.<br />www.indrashishghosh.com<br />Fan gati...
4<br />Mumbai Indians<br /><ul><li>Fans: 1.82 MN
Type: Sports </li></ul>              Team<br />Good use of profile <br />Picture.<br />Effective engagement of <br />fans ...
4<br />Mumbai Indians<br /><ul><li>Fans: 1.82 MN
Type: Sports </li></ul>              Team<br />Pictures on top of wall<br />could be used better.<br />No call to action o...
5<br />Axe Angels<br /><ul><li>Fans: 1.75 MN
Type: Product/</li></ul>             Service<br />Good use of profile <br />Picture.<br />Effective call to action<br />(f...
5<br />Axe Angels<br /><ul><li>Fans: 1.75 MN
Type: Product/</li></ul>             Service<br />No likes by page itself.<br />3 -4 posts a day.<br />www.indrashishghosh...
Key Take Aways<br /><ul><li>Utilize the given space for profile picture.
Have a welcome page and an effective call                     to action to like the page.
Engage fans by interesting content.
Post on wall 6 – 7 times a day
Make good use of the images above the    wall.
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Top 5 Indian Brands on Facebook & Twitter

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An analysis of the Top 5 Indian Brands on Facebook and Twitter

Published in: Technology, News & Politics
  • @ Lighthouse Insights - Thank you for your comment.
    The point I am trying to make is that - instead of overwhelming your fans with constant updates throughout the day, it is better to send out a hand full of ’well timed’ updates, which would deliver the required information and at the same time not seem like spam on the fan’s wall and risk the brand page being unliked.
    Incidentally too many posts on Facebook by brands is the top reason users unlike the page. Check out this post by social searcher - http://ow.ly/5y3fR
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  • Great effort :)
    The top 5 twitter a/c have 2 news broadcasting site and none have any engagement so if they do more then i guess they can really go far :)
    by the way i don't agree to the fact that 6-7 posts on facebook wall, then you are not at all respecting the social presence of ur fan's wall. instead more engagement could be done. ur thoughts
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Top 5 Indian Brands on Facebook & Twitter

  1. 1. Top 5 Indian Brands<br />on<br />&<br />2011<br />www.indrashishghosh.com<br />
  2. 2. 80 MILLION +<br /> Internet Users In India<br />250 + Indian Brands Present<br />On Social Media<br />www.indrashishghosh.com<br />
  3. 3. The Top<br />Five<br />www.indrashishghosh.com<br />
  4. 4. 2.77 MN<br />2.74 MN<br />2.13 MN<br />www.indrashishghosh.com<br />1.82 MN<br />Number of<br />FANS<br />(in millions)<br />1.75 MN<br />http://socialbrands.media2win.com/<br />
  5. 5. 1<br />MTV India<br /><ul><li>Fans: 2.77 MN
  6. 6. Type: Product/</li></ul> Service<br />Good use of profile <br />Picture.<br />Pictures on top of page<br />Well utilized.<br />www.indrashishghosh.com<br />Relevant Page likes.<br />Effective engagement of<br />Fans via occasional polls.<br />Useful timely information<br />
  7. 7. 1<br />MTV India<br /><ul><li>Fans: 2.77 MN
  8. 8. Type: Product/</li></ul> Service<br />Same landing page for <br />fans and non fans<br /> (no fan gating).<br />Absence of welcome<br /> page.<br />www.indrashishghosh.com<br />3-4 wall posts per day.<br />
  9. 9. 2<br />TATA Docomo<br /><ul><li>Fans: 2.74 MN
  10. 10. Type: Tele-</li></ul> communication<br />Good use of profile <br />Picture.<br />Effective Fan gating.<br />www.indrashishghosh.com<br />Well utilized welcome <br />Page.<br />Brand relevant content <br />on wall.<br />Thoughtful promotion of <br />offer on welcome page<br />
  11. 11. 2<br />TATA Docomo<br /><ul><li>Fans: 2.74 MN
  12. 12. Type: Tele-</li></ul> communication<br />Pictures on top of wall<br />seem random.<br />Posts only once or twice<br />a day.<br />www.indrashishghosh.com<br />Content could be more<br />fan engaging.<br />No likes by page itself.<br />
  13. 13. 3<br />Vodafone <br />Zoozoos<br /><ul><li>Fans: 2.13 MN
  14. 14. Type: Community</li></ul>Good use of profile <br />Picture.<br />A featured fan included<br />in profile picture.<br />www.indrashishghosh.com<br />Photos on top are relevant<br />to the brand<br />Personalized style of <br />writing.<br />Effective promotion through<br />wall posts.<br />
  15. 15. 3<br />Vodafone <br />Zoozoos<br /><ul><li>Fans: 2.13 MN
  16. 16. Type: Community</li></ul>Absence of welcome page.<br />No likes by page itself.<br />www.indrashishghosh.com<br />Fan gating not utilized.<br />Wall posts could be more <br />engaging.<br />Inconsistent posting on <br />wall<br />
  17. 17. 4<br />Mumbai Indians<br /><ul><li>Fans: 1.82 MN
  18. 18. Type: Sports </li></ul> Team<br />Good use of profile <br />Picture.<br />Effective engagement of <br />fans via posts.<br />www.indrashishghosh.com<br />Relevant Page likes.<br />Consistent updates on <br />team.<br />
  19. 19. 4<br />Mumbai Indians<br /><ul><li>Fans: 1.82 MN
  20. 20. Type: Sports </li></ul> Team<br />Pictures on top of wall<br />could be used better.<br />No call to action on<br />welcome page.<br />www.indrashishghosh.com<br />Only one post per day.<br />
  21. 21. 5<br />Axe Angels<br /><ul><li>Fans: 1.75 MN
  22. 22. Type: Product/</li></ul> Service<br />Good use of profile <br />Picture.<br />Effective call to action<br />(fan gating).<br />www.indrashishghosh.com<br />Links on welcome page.<br />Relevant to brand pictures<br />on top of wall.<br />Good fan engagement <br />through multimedia<br />updates<br />
  23. 23. 5<br />Axe Angels<br /><ul><li>Fans: 1.75 MN
  24. 24. Type: Product/</li></ul> Service<br />No likes by page itself.<br />3 -4 posts a day.<br />www.indrashishghosh.com<br />
  25. 25. Key Take Aways<br /><ul><li>Utilize the given space for profile picture.
  26. 26. Have a welcome page and an effective call to action to like the page.
  27. 27. Engage fans by interesting content.
  28. 28. Post on wall 6 – 7 times a day
  29. 29. Make good use of the images above the wall.
  30. 30. Have a personalized style of writing on wall.
  31. 31. Have relevant page likes.</li></ul>www.indrashishghosh.com<br />
  32. 32. Twitter<br />www.indrashishghosh.com<br />The Top Five<br />
  33. 33. 3.02 L<br />MTV India<br />2.99 L<br />Daily Health Tips<br />2.44 L<br />NDTV<br />www.indrashishghosh.com<br />1.66 L<br />Number of<br />FOLLOWERS<br />(in Lakhs)<br />Twitter India<br />1.31 L<br />Times Of<br /> India<br />http://socialbrands.media2win.com/twitter/index.php<br />
  34. 34. 1<br />MTV India<br /><ul><li>Followers: 3.02 L
  35. 35. Type: Product/</li></ul> Service<br />Good use of background<br />image.<br />Effective use of hashtags<br />www.indrashishghosh.com<br />Exclusive tweets by celebs.<br />Good follower engagement<br /> via tweets.<br />9 – 10 tweets per day<br />
  36. 36. 1<br />MTV India<br /><ul><li>Followers: 3.02 L
  37. 37. Type: Product/</li></ul> Service<br />Could tweet more times <br />a day<br />www.indrashishghosh.com<br />
  38. 38. Daily Health Tips<br />2<br /><ul><li>Followers: 2.99 L
  39. 39. Type: Service</li></ul>Website URL promoted in<br />background image.<br />Useful information<br /> tweeted.<br />www.indrashishghosh.com<br /> Links to relevant web <br />pages tweeted<br />
  40. 40. Daily Health Tips<br />2<br /><ul><li>Followers: 2.99 L
  41. 41. Type: Service</li></ul>Background image could <br />be branded better<br />Could leverage hashtags<br />more effectively<br />www.indrashishghosh.com<br /> Followers not retweeted<br />often<br />Tweets only 2 -3 times<br /> a day<br />
  42. 42. 3<br />NDTV<br /><ul><li>Followers: 2.44 L
  43. 43. Type: News</li></ul>Frequent tweets giving <br />real time news.<br />Links to relevant stories <br />and articles in tweets<br />www.indrashishghosh.com<br />15 -16 tweets per day.<br />
  44. 44. 3<br />NDTV<br /><ul><li>Followers: 2.44 L
  45. 45. Type: News</li></ul>Could make better use of <br />twitter background<br />Should leverage hashtags<br />more effectively<br />www.indrashishghosh.com<br />
  46. 46. 4<br />Twitter India<br /><ul><li>Followers: 1.66 L
  47. 47. Type: Digital</li></ul>Relevant tweets about<br />twitter in India<br />Effective use of hashtags<br />www.indrashishghosh.com<br />
  48. 48. 4<br />Twitter India<br /><ul><li>Followers: 1.66 L
  49. 49. Type: Digital</li></ul>Could use background<br />image better<br />Irregular tweet frequency<br />www.indrashishghosh.com<br />Rare retweets of <br />followers.<br />Fan engagement seems <br />low<br />
  50. 50. 5<br />Times of India<br /><ul><li>Followers: 1.31 L
  51. 51. Type: Media</li></ul>Good use of background<br />image.<br />Effective use of hashtags<br />www.indrashishghosh.com<br />Relevant tweets about <br />current affairs and other <br />news.<br />14 – 15 tweets per day<br />
  52. 52. 5<br />Times of India<br /><ul><li>Followers: 1.31 L
  53. 53. Type: Media</li></ul>Could engage followers <br />more<br />Could leverage use of<br />hashtags<br />www.indrashishghosh.com<br />
  54. 54. Key Take Aways<br /><ul><li>Utilize the background image effectively to brand your organization.
  55. 55. Tweet relevant information about your brand.
  56. 56. Engage followers by asking questions via tweets.
  57. 57. Tweet 10-15 times a day.</li></ul>www.indrashishghosh.com<br />
  58. 58. Lets Socialize<br />www.indrashishghosh.com<br />www.facebook.com/indrashishghosh<br />www.twitter.com/I_Ghosh<br />Made By:-<br />Indrashish Ghosh<br />www.linkedin.com/in/indrashishghosh<br />Images in presentation courtesy of: <br />plus.google.com/u/indrashishghosh<br />www.wallpaperhd.org , www.freebestwallpaper.com, www.efreebackgrounds.com, www.thehindu.com, trekearth.com <br />

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