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SEO

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SEO Presentation

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SEO

  1. 1. Proposed Web Marketing Solution <ul><li>Social Media Optimization </li></ul>
  2. 3. Marketing in today’s era
  3. 4. The Message
  4. 5. Social Media Campaigns work the internet to deliver exposure via peer-to-peer endorsements. The focus is on campaigns with the content that consumers want to spend time interacting with and spreading proactively.
  5. 6. <ul><li>SOCIAL MEDIA OPTIMIZATION will help your brand to efficiently spread the word and generate an intense amount of interest among the audience. It will drive huge amounts of people to your website through new channels and can improve search ranking as an added benefit. </li></ul><ul><li>Wisitech will design the social media strategy and implementing it in tandem with your business goal and will use Social Media and Web2.0 tools to build communities dedicated to your brand. </li></ul>SOCIAL MEDIA OPTIMIZATION will help your brand to efficiently spread the word and generate an intense amount of interest among the audience. It will drive huge amounts of people to your website through new channels and can improve search ranking as an added benefit. Wisitech will design the social media strategy and implementing it in tandem with your business goal and will use Social Media and Web2.0 tools to build communities dedicated to your brand.
  6. 7. Social Media Example
  7. 8. The Method
  8. 9. Social Media Optimization Group/ Classified Posting Product Blogging Video Sharing SBS/SNS Posting Press Releases Forum Posting Micro Blogging with Twitter Product Reviews Photo Tagging
  9. 10. <ul><li>We will create high quality press releases about the products and discounts offered by your website and submit them to prominent press release and news-focused websites such as http://www.indiaprwire.com . This will ensure: </li></ul><ul><li>Short-term and long-term rankings boost in search engines </li></ul><ul><li>Higher click through rate i.e. increase in number of visitors to the site </li></ul><ul><li>Better brand recall through frequent postings </li></ul><ul><li>We will create high quality press releases about the products and discounts offered by your website and submit them to prominent press release and news-focused websites such as http://www.indiaprwire.com . This will ensure: </li></ul><ul><li>Short-term and long-term rankings boost in search engines </li></ul><ul><li>Higher click through rate i.e. increase in number of visitors to the site </li></ul><ul><li>Better brand recall through frequent postings </li></ul>
  10. 11. <ul><li>We will make a list of around 30 - 40 niche forums along with relevant communities related to your brand. </li></ul><ul><li>We will create new threads on these groups/categories of listed forums; these threads will subtly introduce your brand and market the benefits of visiting to your website. </li></ul><ul><li>These threads will also tacitly induce the visitors to actually buy the featured products and services. </li></ul><ul><li>We will also reply to existing comments on relevant running threads. </li></ul><ul><li>We will make a list of around 30 - 40 niche forums along with relevant communities related to your brand. </li></ul><ul><li>We will create new threads on these groups/categories of listed forums; these threads will subtly introduce your brand and market the benefits of visiting to your website. </li></ul><ul><li>These threads will also tacitly induce the visitors to actually buy the featured products and services. </li></ul><ul><li>We will also reply to existing comments on relevant running threads. </li></ul>
  11. 12. <ul><li>We will create account in Twitter and similar sites in the name of your brand and will create regular updates regarding the products and services offered by your brand. We will also use Twitter to create awareness about the key features and benefits of your brand. </li></ul><ul><li>We will create account in Twitter and similar sites in the name of your brand and will create regular updates regarding the products and services offered by your brand. We will also use Twitter to create awareness about the key features and benefits of your brand. </li></ul>Case Study: Twitter Earns $1 million via Twitter
  12. 13. <ul><li>We will publish the details of products offered by your brand and their advantage in leading Social Book Marking sites like Digg.com, Del.icio.us, Propeller.com, Slashdot.org, Newsvine.com, Reddit.com etc. </li></ul><ul><li>With these sites we will rapidly share the information of products and services offered by your brand, enabling users to find what they need, and also encouraging them to actually buy your products or services. </li></ul><ul><li>We will publish the details of products offered by your brand and their advantage in leading Social Book Marking sites like Digg.com, Del.icio.us, Propeller.com, Slashdot.org, Newsvine.com, Reddit.com etc. </li></ul><ul><li>With these sites we will rapidly share the information of products and services offered by your brand, enabling users to find what they need, and also encouraging them to actually buy your products or services. </li></ul>
  13. 14. <ul><li>Wisitech will build your brand's community in key websites that will matter to bring the target audience. This will increase visibility, create buzz and help create fan following even when the visitors are in other portals. </li></ul><ul><li>Visible Action </li></ul><ul><li>Great discussions </li></ul><ul><li>Promotion </li></ul><ul><li>Product Launches </li></ul><ul><li>Introduce New Stores </li></ul><ul><li>New ways to use site to have people engage in brand </li></ul><ul><li>Wisitech will build your brand's community in key websites that will matter to bring the target audience. This will increase visibility, create buzz and help create fan following even when the visitors are in other portals. </li></ul><ul><li>Visible Action </li></ul><ul><li>Great discussions </li></ul><ul><li>Promotion </li></ul><ul><li>Product Launches </li></ul><ul><li>Introduce New Stores </li></ul><ul><li>New ways to use site to have people engage in brand </li></ul>Case Study:
  14. 15. <ul><li>We will post the photographs of featured products on popular photo sharing sites and will tag them with relevant and popular keywords. This strategy will have following benefits: </li></ul><ul><li>Great way to make products appear in search engine results when visitors search for the particular keyword (used in tagging) </li></ul><ul><li>Incoming traffic from high ranked sites such as Flickr will boost search engine rankings </li></ul><ul><li>Increased web presence </li></ul><ul><li>We will post the photographs of featured products on popular photo sharing sites and will tag them with relevant and popular keywords. This strategy will have following benefits: </li></ul><ul><li>Great way to make products appear in search engine results when visitors search for the particular keyword (used in tagging) </li></ul><ul><li>Incoming traffic from high ranked sites such as Flickr will boost search engine rankings </li></ul><ul><li>Increased web presence </li></ul>
  15. 16. <ul><li>We will utilize this newest promotional medium by sharing the video (provided by you) with millions of people through popular video sharing sites. We will also tag the video with relevant keywords and will create a summary which describes the video in attractive and attention grabbing language. This strategy will have following benefits: </li></ul><ul><li>Attract a large audience – capture people who like to watch rather than read. </li></ul><ul><li>Engages the senses - If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. </li></ul><ul><li>Achieve top rankings in the search engines - Google recently introduced Universal Search. This means videos now appear in the search results pages. </li></ul><ul><li>We will utilize this newest promotional medium by sharing the video (provided by you) with millions of people through popular video sharing sites. We will also tag the video with relevant keywords and will create a summary which describes the video in attractive and attention grabbing language. This strategy will have following benefits: </li></ul><ul><li>Attract a large audience – capture people who like to watch rather than read. </li></ul><ul><li>Engages the senses - If a picture is worth a 1000 words, then video does even more because you can create live movies with sound. </li></ul><ul><li>Achieve top rankings in the search engines - Google recently introduced Universal Search. This means videos now appear in the search results pages. </li></ul>Case Study: IBMabs
  16. 17. <ul><li>On the Internet the word of a peer surfer holds much greater value so far as the buying of products/services is concerned as they are unbiased and are based on real experience. </li></ul><ul><li>Brand building through positive yet honest reviews </li></ul><ul><li>Enhanced search engine rankings because of large number of visitors coming from prestigious sites </li></ul><ul><li>Valuable feedback through comments </li></ul><ul><li>Boost in sales as positive reviews will convert an interested visitor into a bonafide customer </li></ul><ul><li>Favourable price comparisons of your products with competitive sites. </li></ul><ul><li>On the Internet the word of a peer surfer holds much greater value so far as the buying of products/services is concerned as they are unbiased and are based on real experience. </li></ul><ul><li>Brand building through positive yet honest reviews </li></ul><ul><li>Enhanced search engine rankings because of large number of visitors coming from prestigious sites </li></ul><ul><li>Valuable feedback through comments </li></ul><ul><li>Boost in sales as positive reviews will convert an interested visitor into a bonafide customer </li></ul><ul><li>Favourable price comparisons of your products with competitive sites. </li></ul>
  17. 18. <ul><li>We will create a third party blog and will write frequent posts designed to promote and sell the featured products through your website. This will ensure: </li></ul><ul><li>Loyal customer base as blog readers always come back for more if they liked the posts </li></ul><ul><li>Enhanced credibility of the website and the featured products as promise through posts will be actually delivered </li></ul><ul><li>Boost to search engine rankings as blogs are great way of getting one way links which in turn are greatly valued by search engines </li></ul><ul><li>Valuable feedback through comments which will help in timely course correction </li></ul><ul><li>Viral marketing as the news of great offers and services will be shared by netizens with eachother </li></ul><ul><li>We will create a third party blog and will write frequent posts designed to promote and sell the featured products through your website. This will ensure: </li></ul><ul><li>Loyal customer base as blog readers always come back for more if they liked the posts </li></ul><ul><li>Enhanced credibility of the website and the featured products as promise through posts will be actually delivered </li></ul><ul><li>Boost to search engine rankings as blogs are great way of getting one way links which in turn are greatly valued by search engines </li></ul><ul><li>Valuable feedback through comments which will help in timely course correction </li></ul><ul><li>Viral marketing as the news of great offers and services will be shared by netizens with eachother </li></ul>
  18. 19. <ul><li>We will write classified ads which highlight the benefits of featured products and will post them on popular classified ad sites which are frequented by target audience. Any major discount deal or offer will also be highlighted through such classified ads. This will ensure: </li></ul><ul><li>Popularity of the site and products and ease of ordering as the ads are accessible “any time any where” and they contain clickable URL and mailing details.  </li></ul><ul><li>Low cost high return campaign as compared to newspaper classifieds  </li></ul><ul><li>Better description of benefits and features as pictures and even videos can be integrated   </li></ul><ul><li>Nationwide reach as the online ad will be accessible to anyone who is online  </li></ul><ul><li>Control on the individual ads as an ad can be placed, edited and deleted any time </li></ul><ul><li>We will write classified ads which highlight the benefits of featured products and will post them on popular classified ad sites which are frequented by target audience. Any major discount deal or offer will also be highlighted through such classified ads. This will ensure: </li></ul><ul><li>Popularity of the site and products and ease of ordering as the ads are accessible “any time any where” and they contain clickable URL and mailing details.  </li></ul><ul><li>Low cost high return campaign as compared to newspaper classifieds  </li></ul><ul><li>Better description of benefits and features as pictures and even videos can be integrated   </li></ul><ul><li>Nationwide reach as the online ad will be accessible to anyone who is online  </li></ul><ul><li>Control on the individual ads as an ad can be placed, edited and deleted any time </li></ul>
  19. 20. <ul><li>By posting in groups in sites like Yahoo groups and Google groups which focus on products and services your brand is dealing with. We will create new groups as well as post relevant details in existing groups. </li></ul>By posting in groups in sites like Yahoo groups and Google groups which focus on products and services your brand is dealing with. We will create new groups as well as post relevant details in existing groups. Example: Yahoo group Big Norms Electronics
  20. 21. Thank You

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