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Social Media Marketing Report:
Overview of Work, Performance & Analytics
Facebook
Managed Facebook page, posted content, engaged with followers and promoted brand
awareness.
Twitter
Managed Twitt...
Facebook
Facebook Marketing
January 25 – May 28, 2016
Daily posting of images, videos, blogs and website links. Designed content us...
Facebook
Overview of Work
Facebook
Overview of Work
Designed original content, including images, videos and slideshows, using images
provided by bus...
Facebook
Best Performing Posts
Most Reach (Organic)
The number of people who saw the post in news feed or ticker, or on Page's timeline.
Click to View Po...
Most Reach (Organic)
The number of people who saw the post in news feed or ticker, or on Page's timeline.
Click to View Po...
Most Reach (Organic)
The number of people who saw the post in news feed or ticker, or on Page's timeline.
Click to View Po...
Most Likes, Comments & Shares (Organic)
The number of people who liked, shared or commented on the post.
Click to View Pos...
Most Likes, Comments & Shares (Organic)
The number of people who liked, shared or commented on the post.
Click to View Post
Most Likes, Comments & Shares (Organic)
The number of people who liked, shared or commented on the post.
Click to View Post
Most Post Clicks (Organic)
The number of people who clicked anywhere in the post.
Click to View
Post
Most Post Clicks (Organic)
The number of people who clicked anywhere in the post.
Click to View Post
Most Post Clicks (Organic)
The number of people who clicked anywhere in the post.
Click to View Post
More Top Performing Posts (Overall)
Click to View Post
Click to View Post
More Top Performing Posts (Overall)
Click to View Post
More Top Performing Posts (Overall)
Click to View Post
More Top Performing Posts (Overall)
Click to View Post
More Top Performing Posts (Overall)
Click to View Post
More Top Performing Posts (Overall)
Click to View Post
More Top Performing Posts (Overall)
Click to View Post
More Top Performing Posts (Overall)
Facebook
Performance & Analytics
0
10
20
30
40
50
60
70
80
Lifetime Total Likes
The total number of people who have liked the Page. (Unique Users)
Total = ...
0
5
10
15
20
25
30
35
40
Daily Page Engaged Users
The number of people who engaged with the Page. Engagement includes any ...
0
100
200
300
400
500
600
Daily Organic Reach
The number of people who visited your Page, or saw your Page or one of its p...
0
200
400
600
800
1000
1200
1400
Daily Organic Impressions
The number of times posts were seen in News Feed or ticker or o...
0
1
2
3
4
5
6
7
Daily Logged-In Page Views
Page Views from users logged into Facebook (Unique Users)
Total = 217 Daily Ave...
0
100
200
300
400
500
600
Daily Organic Reach of Page Posts
The number of people who saw the Page posts in news feed or ti...
0
200
400
600
800
1000
1200
Daily Organic Impressions of Posts
The number of impressions of the posts in News Feed or tick...
0
20
40
60
80
100
120
Daily Page Consumptions
The number of clicks on any of the content. Stories generated without clicks...
0
2
4
6
8
10
12
14
16
18
Daily People Talking About This
The number of people sharing stories about the page. These storie...
Twitter
Twitter Marketing
February 4 – May 28, 2016
Daily tweeting of images, industry curations and links to the website. Hashtag...
Twitter
Overview of Work
Twitter
Overview of Work
Designed original content, including images, videos and GIFs, using images provided by
business, ...
Twitter
Best Performing Posts
Most Impressions(Organic)
The number of times users saw the Tweet on Twitter.
Click to View Post
Most Impressions(Organic)
The number of times users saw the Tweet on Twitter.
Click to View Post
Most Impressions(Organic)
The number of times users saw the Tweet on Twitter.
Click to View Post
Most Engagements (Organic)
The total number of times a user interacted with a Tweet. This includes all clicks anywhere on ...
Click to View Post
Most Engagements (Organic)
The total number of times a user interacted with a Tweet. This includes all ...
Click to View Post
Most Engagements (Organic)
The total number of times a user interacted with a Tweet. This includes all ...
Best Engagement Rate (Organic)
The number of engagements (clicks, retweets, replies, follows and likes), divided by the to...
Click to View Post
Best Engagement Rate (Organic)
The number of engagements (clicks, retweets, replies, follows and likes)...
Click to View Post
Best Engagement Rate (Organic)
The number of engagements (clicks, retweets, replies, follows and likes)...
Most Retweets (Organic)
The number of times people retweeted the tweet.
Click to View Post
Click to View Post
Most Retweets (Organic)
The number of times people retweeted the tweet.
Click to View Post
Most Retweets (Organic)
The number of times people retweeted the tweet.
Most Likes (Organic)
The number of times people liked the tweet.
Click to View Post
Click to View Post
Most Likes (Organic)
The number of times people liked the tweet.
Click to View Post
Most Likes (Organic)
The number of times people liked the tweet.
Twitter
Performance & Analytics
0
10
20
30
40
50
60
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
56
38
45
48
0.0
0.5
1.0
1...
New Followers (Organic)
The number of people that become followers of the Twitter account.
Total = 80 Daily Average = 0.7
...
0
1000
2000
3000
4000
5000
6000
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
5856
3310
454...
0
10
20
30
40
50
60
70
80
90
100
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
91
30
47
9
0...
0.00%
0.10%
0.20%
0.30%
0.40%
0.50%
0.60%
0.70%
0.80%
0.90%
1.00%
February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2...
0
50
100
150
200
250
300
350
400
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
386
178
130
...
0
2
4
6
8
10
12
14
16
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
15
8
7
1
0
0.1
0.2
0.3
...
0
5
10
15
20
25
30
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
26
10
20
3
0
0.2
0.4
0.6
0...
0
0.5
1
1.5
2
2.5
3
3.5
4
February
4 - 29,
2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 -
28, 2016
4
0
2
1
0
0.02
0.04...
0
1
2
3
4
5
6
7
February 4
- 29, 2016
March 1 -
31, 2016
April 1 -
30, 2016
May 1 - 28,
2016
7
0
1
0 0
0.05
0.1
0.15
0.2
0...
Pinterest
Pinterest Marketing
February 23 – May 28, 2016
Weekly posting on Boards dedicated to the business’s products/offerings.
Pi...
Pinterest
Overview of Work
Pinterest
Overview of Work
Created Pinterest Page. Designed company logo to fit profile icon dimensions. Wrote
business de...
Pinterest
Boards
Bedroom Designs
View Pinterest Board
Universal Interior Bedroom Designs
View Pinterest Board
Bedroom Styles from Universal Interiors
View Pinterest Board
Good Design Reads
View Pinterest Board
Interior Design Ideas
View Pinterest Board
Pinterest
Top Pins
Top Pins (Last 30 Days)
View Pin
145 Impressions
View Pin
110 Impressions
Top Pins (Last 30 Days)
View Pin
108 Impressions
Top Pins (Last 30 Days)
View Pin
107 Impressions
Top Pins (Last 30 Days)
View Pin
82 Impressions
Top Pins (Last 30 Days)
Google+
Google+ Marketing
February 23 – May 28, 2016
Weekly content posting to Google+ page. Published content for page and to
exp...
Google+
Overview of Work
Google+
Overview of Work
Created Google+ page. Designed cover photo and profile icon. Claimed business address
for local s...
Google+
Views
Views (Total)
The total number of views the business and its content received.
Views (Search)
The total number of times people saw the business information on Google Maps, Search, and Maps for
mobile.
Views (Page & Post)
The total number of times people saw the business’s Google+ page & the total number of times people
sa...
Views (Photo)
The number of impressions for the Google+ photos across Google. This may include Google+, Google
Search, Goo...
Google+
Clicks
Clicks (Total)
The total number of people that clicked on the business’s information across Google.
Clicks (To Website)
The number of clicks to the business’s website from local search results in Google Maps, Search or Map...
Clicks (For Drive Directions & Phone Calls)
The number of clicks for driving directions & the number of clicks on the busi...
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Social Media Marketing – UK based Interior Design Company

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UK-based interior design company needed social media marketing, including daily posts on Facebook, Twitter, Google+, LinkedIn and Pinterest.

Created social media pages on Twitter, Google+, LinkedIn & Pinterest.

Designed graphics, posts, logos, icons & headers.

Wrote post copy & completed weekly analytics reporting.

Engaged with users, relevant communities, groups & followers.

Published in: Marketing
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Social Media Marketing – UK based Interior Design Company

  1. 1. Social Media Marketing Report: Overview of Work, Performance & Analytics
  2. 2. Facebook Managed Facebook page, posted content, engaged with followers and promoted brand awareness. Twitter Managed Twitter page, designed and posted original content, engaged with users and increased followers. Pinterest Created Pinterest page, created Boards dedicated to products/designs and Pinned content from website. Google+ Created Google+ page, published content for improved Google Search result pages and tracked Analytics. Click to View Facebook Page Click to View Google+ Page Click to View Pinterest Page Click to View Twitter Page Click to Jump to Facebook Report Click to Jump to Facebook Report Click to Jump to Facebook Report Click to Jump to Facebook Report
  3. 3. Facebook
  4. 4. Facebook Marketing January 25 – May 28, 2016 Daily posting of images, videos, blogs and website links. Designed content using images provided and produced original designs. Wrote new product descriptions for post copy. Reviewed Facebook Insights to track performance and discover ways to improve content, find new audiences and optimize post scheduling. Developed monthly performance reports. View Facebook Page
  5. 5. Facebook Overview of Work
  6. 6. Facebook Overview of Work Designed original content, including images, videos and slideshows, using images provided by business. Scheduled and posted content 1-2 times each day, via Facebook platform and HootSuite. Developed monthly reports, using Facebook Insights to evaluate performance, discover new audiences, improve future posts and engage with new communities. Found articles and blogs from sources related to industry, and shared them via posting. Followed pages related to the industry and engaged with, shared and commented on their content. Designed cover photo and company logo to fit Facebook profile dimensions. Wrote business description and completed all Facebook About sections, including all contact information. Tested multiple posting times and discovered optimal time of day to schedule posts. Used Facebook Insights to discover what type of content was the most engaging and when users viewed posts. Wrote complete product descriptions for each offering, and used the copy to post about each product, as well as incorporating descriptions within graphic designs. Added Call-to-Action button on Facebook Page. Added Services section to Facebook Page to detail services provided by business.
  7. 7. Facebook Best Performing Posts
  8. 8. Most Reach (Organic) The number of people who saw the post in news feed or ticker, or on Page's timeline. Click to View Post * Post is also one of the most Liked and Clicked.
  9. 9. Most Reach (Organic) The number of people who saw the post in news feed or ticker, or on Page's timeline. Click to View Post
  10. 10. Most Reach (Organic) The number of people who saw the post in news feed or ticker, or on Page's timeline. Click to View Post * Post is also one of the most Liked and Clicked.
  11. 11. Most Likes, Comments & Shares (Organic) The number of people who liked, shared or commented on the post. Click to View Post * Post is also one of the most Liked, Commented & Shared.
  12. 12. Most Likes, Comments & Shares (Organic) The number of people who liked, shared or commented on the post. Click to View Post
  13. 13. Most Likes, Comments & Shares (Organic) The number of people who liked, shared or commented on the post. Click to View Post
  14. 14. Most Post Clicks (Organic) The number of people who clicked anywhere in the post. Click to View Post
  15. 15. Most Post Clicks (Organic) The number of people who clicked anywhere in the post. Click to View Post
  16. 16. Most Post Clicks (Organic) The number of people who clicked anywhere in the post. Click to View Post
  17. 17. More Top Performing Posts (Overall) Click to View Post
  18. 18. Click to View Post More Top Performing Posts (Overall)
  19. 19. Click to View Post More Top Performing Posts (Overall)
  20. 20. Click to View Post More Top Performing Posts (Overall)
  21. 21. Click to View Post More Top Performing Posts (Overall)
  22. 22. Click to View Post More Top Performing Posts (Overall)
  23. 23. Click to View Post More Top Performing Posts (Overall)
  24. 24. Click to View Post More Top Performing Posts (Overall)
  25. 25. Facebook Performance & Analytics
  26. 26. 0 10 20 30 40 50 60 70 80 Lifetime Total Likes The total number of people who have liked the Page. (Unique Users) Total = 385 Daily Average = 3.08
  27. 27. 0 5 10 15 20 25 30 35 40 Daily Page Engaged Users The number of people who engaged with the Page. Engagement includes any click or story created. (Unique Users) Total = 714 Daily Average = 5.71
  28. 28. 0 100 200 300 400 500 600 Daily Organic Reach The number of people who visited your Page, or saw your Page or one of its posts in news feed or ticker. These can be people who have liked your Page and people who haven't. (Unique Users) Total = 10,230 Daily Average = 81.84
  29. 29. 0 200 400 600 800 1000 1200 1400 Daily Organic Impressions The number of times posts were seen in News Feed or ticker or on visits to the Page. These impressions can be by people who have liked the Page and people who haven't. Total = 30,327 Daily Average = 242.62
  30. 30. 0 1 2 3 4 5 6 7 Daily Logged-In Page Views Page Views from users logged into Facebook (Unique Users) Total = 217 Daily Average = 1.74
  31. 31. 0 100 200 300 400 500 600 Daily Organic Reach of Page Posts The number of people who saw the Page posts in news feed or ticker, or on the Page's timeline. (Unique Users) Total = 9,188 Daily Average = 73.50
  32. 32. 0 200 400 600 800 1000 1200 Daily Organic Impressions of Posts The number of impressions of the posts in News Feed or ticker or on the Page. Total = 26,814 Daily Average = 214.51
  33. 33. 0 20 40 60 80 100 120 Daily Page Consumptions The number of clicks on any of the content. Stories generated without clicks on page content (e.g., liking the page in Timeline) are not included. Total = 1,007 Daily Average = 8.06
  34. 34. 0 2 4 6 8 10 12 14 16 18 Daily People Talking About This The number of people sharing stories about the page. These stories include liking the Page, posting to the Page's timeline, liking, commenting on or sharing one of the Page posts, answering a question posted, responding to one of the events, mentioning the Page, tagging the Page in a photo or checking in at the location. (Unique Users) Total = 385 Daily Average = 3.08
  35. 35. Twitter
  36. 36. Twitter Marketing February 4 – May 28, 2016 Daily tweeting of images, industry curations and links to the website. Hashtags and @ mentions were used to expand impressions, encourage engagement and grow followers. Followed users related to industry and retweeted/engaged with content they tweeted. Shared content from their website/blog to promote engagement and attract new followers. View Twitter Page
  37. 37. Twitter Overview of Work
  38. 38. Twitter Overview of Work Designed original content, including images, videos and GIFs, using images provided by business, along with original designs. Scheduled and posted 1-2 tweets each day via HootSuite and Tweet Deck. Developed monthly Twitter reports, using Twitter Analytics, to discover new audiences, evaluate Twitter and tweet performance and improve future content. Shared articles and blogs, from relevant industry sources and sites, to build an organic following of users interested in the industry. Used @mentions to foster engagement and expand impressions. Discovered Twitter users, including companies, brands and people related to industry, and followed them. Engaged with their content regularly, retweeted content and replied to Tweets. Researched popular hashtags related to industry and incorporated them within tweet copy. Followed relevant hashtags and engaged with tweets/users using them. Shared links to various pages on the business’s website, and used calls-to-action to encourage engagement, get click-through and increase site traffic. Used Twitter feed and researched relevant hashtags to discover new content to share with social network, across social media platforms, and track trending topics in the industry.
  39. 39. Twitter Best Performing Posts
  40. 40. Most Impressions(Organic) The number of times users saw the Tweet on Twitter. Click to View Post
  41. 41. Most Impressions(Organic) The number of times users saw the Tweet on Twitter. Click to View Post
  42. 42. Most Impressions(Organic) The number of times users saw the Tweet on Twitter. Click to View Post
  43. 43. Most Engagements (Organic) The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes. Click to View Post
  44. 44. Click to View Post Most Engagements (Organic) The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes.
  45. 45. Click to View Post Most Engagements (Organic) The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes.
  46. 46. Best Engagement Rate (Organic) The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of impressions. Click to View Post
  47. 47. Click to View Post Best Engagement Rate (Organic) The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of impressions.
  48. 48. Click to View Post Best Engagement Rate (Organic) The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of impressions.
  49. 49. Most Retweets (Organic) The number of times people retweeted the tweet. Click to View Post
  50. 50. Click to View Post Most Retweets (Organic) The number of times people retweeted the tweet.
  51. 51. Click to View Post Most Retweets (Organic) The number of times people retweeted the tweet.
  52. 52. Most Likes (Organic) The number of times people liked the tweet. Click to View Post
  53. 53. Click to View Post Most Likes (Organic) The number of times people liked the tweet.
  54. 54. Click to View Post Most Likes (Organic) The number of times people liked the tweet.
  55. 55. Twitter Performance & Analytics
  56. 56. 0 10 20 30 40 50 60 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 56 38 45 48 0.0 0.5 1.0 1.5 2.0 2.5 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 2.2 1.2 1.5 1.5 Tweets (Organic) The number of tweets that were posted by the account. Total = 187 Daily Average = 1.6 Total by Month Daily Average
  57. 57. New Followers (Organic) The number of people that become followers of the Twitter account. Total = 80 Daily Average = 0.7 Total by Month Daily Average 0 5 10 15 20 25 30 35 40 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 37 6 22 15 0.0 0.2 0.4 0.6 0.8 1.0 1.2 1.4 1.6 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 1.5 0.2 0.7 0.5
  58. 58. 0 1000 2000 3000 4000 5000 6000 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 5856 3310 4549 2968 0 50 100 150 200 250 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 234.24 106.77 151.63 95.74 Impressions (Organic) The number of times users saw the Tweet on Twitter. Total = 16,883 Daily Average = 147 Total by Month Daily Average
  59. 59. 0 10 20 30 40 50 60 70 80 90 100 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 91 30 47 9 0.0 0.5 1.0 1.5 2.0 2.5 3.0 3.5 4.0 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 3.6 1.0 1.6 0.3 Engagements (Organic) The total number of times a user interacted with a Tweet. This includes all clicks anywhere on the Tweet (including hashtags, links, avatar, username and Tweet expansions), retweets, replies, follows and likes. Total = 177 Daily Average = 1.6 Total by Month Daily Average
  60. 60. 0.00% 0.10% 0.20% 0.30% 0.40% 0.50% 0.60% 0.70% 0.80% 0.90% 1.00% February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 0.95% 0.82% 0.87% 0.29% Engagement (Organic) The number of engagements (clicks, retweets, replies, follows and likes), divided by the total number of impressions. Total = 0.73% Total Average
  61. 61. 0 50 100 150 200 250 300 350 400 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 386 178 130 62 0 2 4 6 8 10 12 14 16 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 15 6 4 2 Profile Visits (Organic) The number of people that visited the account’s Twitter profile. Total = 756 Daily Average = 7 Total by Month Daily Average
  62. 62. 0 2 4 6 8 10 12 14 16 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 15 8 7 1 0 0.1 0.2 0.3 0.4 0.5 0.6 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 0.6 0.26 0.23 0.03 Retweets (Organic) The number of times people retweeted the tweet. Total = 31 Daily Average = 0.3 Total by Month Daily Average
  63. 63. 0 5 10 15 20 25 30 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 26 10 20 3 0 0.2 0.4 0.6 0.8 1 1.2 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 1.04 0.32 0.67 0.10 Likes (Organic) The number of times people liked the tweet. Total = 59 Daily Average = 0.5 Total by Month Daily Average
  64. 64. 0 0.5 1 1.5 2 2.5 3 3.5 4 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 4 0 2 1 0 0.02 0.04 0.06 0.08 0.1 0.12 0.14 0.16 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 0.16 0.00 0.07 0.03 Mentions (Organic) The number of times a person directly mentioned the account’s username in a tweet or reply. Total = 7 Daily Average = 0.06 Total by Month Daily Average
  65. 65. 0 1 2 3 4 5 6 7 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 7 0 1 0 0 0.05 0.1 0.15 0.2 0.25 0.3 February 4 - 29, 2016 March 1 - 31, 2016 April 1 - 30, 2016 May 1 - 28, 2016 0.28 0.00 0.03 0.00 Replies (Organic) The number of people that replied to a tweet posted by the account. Total = 8 Daily Average = 0.1 Total by Month Daily Average
  66. 66. Pinterest
  67. 67. Pinterest Marketing February 23 – May 28, 2016 Weekly posting on Boards dedicated to the business’s products/offerings. Pinned product images and descriptions, images from website with links and from other Pinterest pages. Engaged with Pinterest users interested in and related to industry. Followed other Pinterest users and Boards to discover content to share, engage and find new audiences. View Pinterest Page
  68. 68. Pinterest Overview of Work
  69. 69. Pinterest Overview of Work Created Pinterest Page. Designed company logo to fit profile icon dimensions. Wrote business description and completed all profile and contact information. Created Pinterest Boards to showcase business products, designs and offerings. Wrote multiple product descriptions and added them to product Pins to expand total posted content. Shared articles and blogs related to industry on separate Pinterest Board to organically grow interest from target audiences. Pinned images and designs from other users, to encourage engagement, grow Pinterest Page followers, expand total content and attract new users interested in industry. Pinned images and content from company website, to build links to the site, encourage click-through and increase site traffic. Followed other Pinterest users and Boards, and Pinned and commented on content they shared to engage with relevant users, grow potential audience, gain followers and expand total content. Reviewed Pinterest Analytics to discover Pins and Boards that were performing well, improve future content, discover new audiences and expand Boards that were popular.
  70. 70. Pinterest Boards
  71. 71. Bedroom Designs View Pinterest Board
  72. 72. Universal Interior Bedroom Designs View Pinterest Board
  73. 73. Bedroom Styles from Universal Interiors View Pinterest Board
  74. 74. Good Design Reads View Pinterest Board
  75. 75. Interior Design Ideas View Pinterest Board
  76. 76. Pinterest Top Pins
  77. 77. Top Pins (Last 30 Days) View Pin 145 Impressions
  78. 78. View Pin 110 Impressions Top Pins (Last 30 Days)
  79. 79. View Pin 108 Impressions Top Pins (Last 30 Days)
  80. 80. View Pin 107 Impressions Top Pins (Last 30 Days)
  81. 81. View Pin 82 Impressions Top Pins (Last 30 Days)
  82. 82. Google+
  83. 83. Google+ Marketing February 23 – May 28, 2016 Weekly content posting to Google+ page. Published content for page and to expand the amount of content shown on Google Search result pages. Reviewed Google Insights and Google Analytics to discover new SEO keywords, potential audiences and find out what type of content/posts performed well. View Google+ Page
  84. 84. Google+ Overview of Work
  85. 85. Google+ Overview of Work Created Google+ page. Designed cover photo and profile icon. Claimed business address for local search. Completed all contact and business information. Designed original content, including images, GIFs and videos, using images provided by business along with original designs. Posted content 3-5 each week on page and in relevant Communities. Reviewed Google+ Insights to track post performance and discover what type of content gained the most impressions and engagement. Reviewed Google Analytics to track website performance. Discovered new keywords and used them in post copy. Found top social referrals/sources and increased activity on them to gain more traffic. Uploaded photo albums/videos and published business-related information and descriptions to expand the type and amount of content that can be shown during Google Searches and Google Map Searches. Followed pages and communities related to industry, to engage with relevant audiences, expand the brand’s reach on Google+, attract new followers and find interesting content to share. Researched relevant communities to join and shared relevant content directly with their audience. Included links to the website to encourage click-through and increase site traffic.
  86. 86. Google+ Views
  87. 87. Views (Total) The total number of views the business and its content received.
  88. 88. Views (Search) The total number of times people saw the business information on Google Maps, Search, and Maps for mobile.
  89. 89. Views (Page & Post) The total number of times people saw the business’s Google+ page & the total number of times people saw posts from the business’s Google+ page.
  90. 90. Views (Photo) The number of impressions for the Google+ photos across Google. This may include Google+, Google Search, Google Image Search, Google Maps and other properties.
  91. 91. Google+ Clicks
  92. 92. Clicks (Total) The total number of people that clicked on the business’s information across Google.
  93. 93. Clicks (To Website) The number of clicks to the business’s website from local search results in Google Maps, Search or Maps for mobile.
  94. 94. Clicks (For Drive Directions & Phone Calls) The number of clicks for driving directions & the number of clicks on the business’s phone number from a local search in Google Maps, Search or Maps of mobile.

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