Social Media Comparative Analysis of Key Ecommerce Brands

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This study does a comparative analysis of key 5 ecommerce brands: Flipkart, Myntra, Snapdeal, FashionAndYou and HomeShop18.

Executed by KonnectSocial.com, the brands were monitored for 15 days from July 12th to July 26th.

The analysis cover top social media sites like Facebook, Twitter and YouTube. And also does an overall analysis of their web presence.

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Social Media Comparative Analysis of Key Ecommerce Brands

  1. 1. www.konnectsocial.com Social Media Analysis of Key Ecommerce Portals By Konnect Social
  2. 2. www.konnectsocial.com Industry: eCommerce Brands Analysed: Flipkart, Snapdeal, FashionAndYou, Myntra, HomeShop18 Listening Period: July 12, 2013 to July 26, 2013 Geographies: All countries
  3. 3. www.konnectsocial.com Objective • Track and Monitor online conversations about these brands from web and social media • Identify Key platforms and Influencers • Identify and highlight negative conversations about brands • Identify how all brands are faring on social media
  4. 4. www.konnectsocial.com Key Highlights - Twitter Flipkart Snapdeal FashionAndYou Myntra HomeShop18 Total Followers 82181 12766 12672 10727 13800 Followers Added in the 15 Day Period 534 472 70 443 311 Mentions Received 2193 512 530 1584 709
  5. 5. www.konnectsocial.com 5 Some Negative Tweets – All Brands
  6. 6. www.konnectsocial.com Twitter Analysis • Flipkart • Snapdeal • Myntra • Fashion and You • Homeshop 18
  7. 7. www.konnectsocial.com Key Highlights about Flipkart - Twitter Mentions Received 2193 Influencers Talking 1. @sidin - 1 Mention. 63128 followers. Klout score, 83 2. @kanchangupta - 4 Mentions 46390 followers. Klout score - 72 Maximum Mentions Friday 411 mentions Between 3 PM to 4 PM Total Retweets 92 Tweets with Maximum Retweets 25 On 19th July
  8. 8. www.konnectsocial.com 8 Key Highlights about Snapdeal - Twitter Mentions Received 512 Influencers Talking 1. @gulpanag - 9 Mentions 645,297 followers. Klout Score, 82 2. @BajpayeeManoj - 1 Mention 108,635 followers. Klout Score, 64 Maximum Mentions Friday 140 mentions Total Retweets 64 Tweets with Maximum Retweets 45 On 12th July
  9. 9. www.konnectsocial.com 9 Key Highlights about FashionAndYou - TwitterMentions Received 530 Influencers Talking 1. @Naina - 1 Mention 76,684 followers. Klout Score, 68 2. @AaStHa_M - 42 Mentions 4,224 followers. Klout Score, 48 Maximum Mentions Sunday 201 mentions Total Retweets 32 Tweets with Maximum Retweets 13 On 19th July
  10. 10. www.konnectsocial.com 10 Key Highlights about Myntra - Twitter Mentions Received 1584 Influencers Talking @akshayrenukdas – over 40 Mentions 795 followers. Klout Score, 44 Maximum Mentions Wednesday 423 mentions Total Retweets 1810 Day with Maximum Retweets 1583 On 18th July
  11. 11. www.konnectsocial.com 11 Key Highlights about HomeShop18 - Twitter Mentions Received 709 Influencers Talking @Yuvlicious - over 40 Mentions 1,825 followers. Klout Score, 44 Maximum Mentions Monday 266 mentions Total Retweets 287 Day with Maximum Retweets 130 On 15th July
  12. 12. www.konnectsocial.com Influencers List Konnect Social lets you create a list of influencers in the industry. So we have created 2 Lists here: News Channels and Bollywood
  13. 13. www.konnectsocial.com 13 Influencers List (contd..) • Total 21 Tweets for Flipkart from News Channels. None from Bollywood • 3 For Snapdeal from News Channels. None from Bollywood • None For FashionAndYou from News Channels or Bollywood • 1 For Myntra from News Channels. None from Bollywood • None For Homeshop18 from News Channels or Bollywood
  14. 14. www.konnectsocial.com Brand Comparison on Twitter Mentions Over Time Flipkart, which received maximum mentions, the week 15 Jul - 21 Jul was the most active where it received 880 mentions. In the same week Fashion and You received 224 mentions.
  15. 15. www.konnectsocial.com Brand Comparison on Twitter Most Engaged Users Most Engaged users are the ones who mention you more frequently in their Tweets. Above are the most engaged users for each brand
  16. 16. www.konnectsocial.com Brand Comparison on Twitter Top Users by Followers Top users by followers are influencers in the industry (having large number of followers base)
  17. 17. www.konnectsocial.com Brand Comparison on Facebook Total Fans The relative share of fans: Flipkart.com - 26%, Myntra - 21%, Snapdeal - 18%, FashionAndYou - 18%, HomeShop18 - 15%
  18. 18. www.konnectsocial.com Brand Comparison on Facebook Engagement and Engagement as percentage of Fans Snapdeal has generated maximum engagement - 52,974 which is 4.28% of the total fans (1239131) Myntra has generated least engagement - 13909 which is 0.98% of their total fans (1416185)
  19. 19. www.konnectsocial.com Brand Comparison on FacebookEngagement Over Time Snapdeal had 22 Jul - 26 Jul as the most popular week which accounts to 18% (8851) of their total engagement.
  20. 20. www.konnectsocial.com Brand Comparison on Facebook Engagement By Post Type
  21. 21. www.konnectsocial.com Brand Comparison on YoutubeTotal Subscribers Brand Subscribers Flipkart 1503 Snapdeal 85 FashionAndYou 111 Myntra 574 HomeShop18 2866
  22. 22. www.konnectsocial.com Note: Report is for July month as in last 15 days there are not many videos uploaded. Brand Comparison on YouTube (contd..)
  23. 23. www.konnectsocial.com • For Flipkart, videos less than 21 secs generate maximum views. Flipkart India had 3 videos in this duration and 1,978 total views • Snapdeal (select Snapdeal from dropdown, chart is not shown) is not very active on youtube in last one month. No videos published. • FashionAndyou also is not very active. • For Myntra, videos greater than 3 mins generate maximum views. Myntra had 5 videos in this duration and 6,268 total views. Myntra published a total 6 videos in this period and deleted one. • For HomeShop18, videos with 1.01 mins to 1.20 mins generate maximum views. Homeshop18 published 17 videos in this duration which got 2,423 total views. Few of them were deleted later. Brand Comparison on YouTube (contd..)
  24. 24. www.konnectsocial.com Brand Comparison on Youtube
  25. 25. www.konnectsocial.com Brand Comparison on Youtube
  26. 26. www.konnectsocial.com Brand Comparison on Youtube Most Rated Videos
  27. 27. www.konnectsocial.com Key Highlights - Web Flipkart Snapdeal HomeShop18 FashionAndYou Myntra Total Mentions 482 458 304 64 240 Breakdown Blogs - 80.91% Forums - 0.21% News Websites - 18.88% Blogs - 94.76% News - 5.24% Blogs - 94% News - 6% Blogs - 98% News - 2% Blogs - 86% News - 14% Sentiments Non Negative - 98% Negative - 2% Non Negative - 97% Negative - 3% Non Negative - 97% Negative - 3% Non Negative - 94% Negative - 6% Non Negative - 97% Negative - 3% Top Sites zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in medianama.com zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in savemoneyindia.net zeal4deal.com freekaamaal.com savemoneyindia.com dealsbin.in indiafreestuff.in dealzexplorer.com savemoneyindia.net www.dealcurry.com www.zeal4deals.com couponmajaa.com zeal4deal.com freekaamaal.com savemoneyindia.net dealsbin.in medianama.com
  28. 28. www.konnectsocial.com Summary of Results on the Web
  29. 29. www.konnectsocial.com Summary of Results on the Web
  30. 30. www.konnectsocial.com Some Negative Results – All Brands
  31. 31. www.konnectsocial.com Some Negative Results – All Brands
  32. 32. www.konnectsocial.com Results around top Keywords - Flipkart Keyword: Funding
  33. 33. www.konnectsocial.com Thank You

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