Consumer Behavior Regarding Roof Top Restaurants in Dhaka City

1. Consumer Behavior Regarding Roof Top
Restaurants in Dhaka City
Research Proposal on

2. Presenter
Md. Imranuzzaman
M 16232001
MBA-2016
Bangladesh University of Professionals

3. Introduction
In very busy life in Dhaka city people hardly
get time to enjoy for themselves. Sometimes
they go to restaurants to enjoy some quality
times and to have some delicious food.
In general, restaurants are with closed
surroundings environment. People like to feel
some free environment and to have more
better services.
They often opt for to go to the roof top
restaurants and enjoy both food and nature as
well. For that reason, the number of roof top
restaurant is increasing in Dhaka city.

4. Rationale
Consumer's behavior in restaurant sector varies greatly
depending on multiple factors such as quality of food, courteous
and knowledgeable staff, depth of emotional connection with the
establishment via technology route, discounts and special
concerns etc.
Now-a-days consumers’ preferences are not only food and
beverages but an enjoyable environment also matters.
Consumers much give focus on not only in pricing and the
goods, but also having a pleasant and possibly exciting
environment.
The present study will try to figure out the effects of consumer
behavior to make the study meaningful. Those who want to
come in the roof top restaurant business and the owners of the
roof top restaurants will be benefited from this study.

5. Objectives
 To figure out consumer
behavior regarding roof top
restaurant in Dhaka city.
 To find out the effects of
restaurant environment on
consumer behavior.
 To find out different ages
consumers’ behavior in
different atmospheric
dimensions in restaurants.

6. Methodology
 Primary data source
 Structured questionnaire
 Closed and open ended questions
 Qualitative and quantitative techniques
 Convenience sampling survey
 Sample size one hundred respondents
 Likert scale to measure the responses

7. Data Analysis Techniques
 Collection of data will be analyzed with SPSS
application.
 Crosstabs will be used to figure out the relations of
different variables.
 There will be independent and dependent variables.

8. Time Schedule Research Activities Week
1
Week
2, 3, 4
Week
5, 6
Week
7, 8
Week
9, 10
Week
11
Week
12
Introduction
Literature Review
Design of data
collection method
Primary Data
collection
Analysis
Conclusion and
Recommendations
Making first draft

9. Budget
For printing questionnaire and
travelling cost 1500Tk can be
allocated.
Online resource and use of other
journals are free to access in BUP
library.

10. Expected Result
The number of consumers increasing
day by day in the roof top restaurants
that indicates that consumers are
feeling comfortable with the
environment that restaurants
provide.

11. Thank You!!!