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Econo Ball Pen

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Imranuzzaman Sony
Imranuzzaman Sony

Econo Ball Pen: A Case Study on Company’s Market Failure

Business
1 of 17
Strengths 1. Previous market leader 2. Reasonable pricing 3. Trusted brand 4. Easy to carry Weaknesses 1. Only few variety of pen 2. Focused on other business 3. Weak marketing team 4. Lack of innovation 5. Problem on shelf life 6. Marketing myopia Opportunities 1. Can be market leader again 2. Redesign of marketing team 3. Innovative product 4. Change in marketing strategy 5. Improve quality 6. Expand internationally Threats 1. Price increase of raw material 2. Oil gel ink is becoming popular 3. Market saturated with competitors 4. Test and demand of customer has been changed 5. Much quality product in market
0 50 100 150 200 250 300 350 400 450 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 2015 NETSALESREVENUE(MILLIONTAKA) Year
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen
Econo Ball Pen

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M.C Lodges -- Guest House in Jhang.M.C Lodges -- Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 

Econo Ball Pen

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  • 6. Strengths 1. Previous market leader 2. Reasonable pricing 3. Trusted brand 4. Easy to carry Weaknesses 1. Only few variety of pen 2. Focused on other business 3. Weak marketing team 4. Lack of innovation 5. Problem on shelf life 6. Marketing myopia Opportunities 1. Can be market leader again 2. Redesign of marketing team 3. Innovative product 4. Change in marketing strategy 5. Improve quality 6. Expand internationally Threats 1. Price increase of raw material 2. Oil gel ink is becoming popular 3. Market saturated with competitors 4. Test and demand of customer has been changed 5. Much quality product in market
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