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Smart Poster – NFC Campaign
The History of Interactive Movie Posters ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is NFC? N ear  F ield  C ommunication
Objectives for  X-Men: First Class
NFC Mechanic  User with NFC handset holds device up to specified area of X-Men poster (no need to open or download an app) NFC reader in handset senses the passive NFC chip in the poster Handset displays link to content, user selects “ok” User approaches poster and sees call to action Users mobile browser is then opened Trailer plays
Simple User Experience
Destination site ,[object Object]
Sample press clippings
Sample tweets
Learnings ,[object Object],[object Object],[object Object],[object Object]
What’s next?
Thanks!

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SmartPoster:X-MenFirstClass