3. DoGood. There’s an app for that.
DoGood Badge DoGood App
good2gether Company Confidential
4. Doing good feels good.
“Spend money on other people.” Want to feel happier? Skip the purchase for yourself
and buy something for someone else.
In a study of 632 Americans who were asked to rate their general happiness, spending
money on other people or charities made them feel better than splurging on
themselves. According to one of the researchers, the happiest people were the
biggest givers, no matter what they earned. "Regardless of how much income each
person made, those who spent money on others reported greater happiness, while
those who spent more on themselves did not," said researcher Elizabeth Dunn, Ph.D.,
of the psychology department at Canada's University of British Columbia. “So pick up a
gift for someone or make a donation.”
From P&G everyday
5. The key points.
• $330B, 87%, 70%, 30%.
• Android, iOS, NFC, QR, GPS.
• ‘Standard’ DoGood Badges or custom.
• DoGood Deals, DoGood Give, DoGood Dashboard,
DoGood Insights, DoGood Points.
• Our app or yours. Customized or sponsored.
• Intensely local. Not just hunger, but the food pantry
in your town.
• Every way you connect to a consumer – packaging,
print, out-of-home, in-store, direct response, more.