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The power of habit
- 1. The power of Habit Why we do what we do & how to change. By Abhishek Kori
- 2. About the Book & the Author Charles Duhigg is an investigative reporter for The New York Times. He is a graduate from Harvard Business School and Yale University. Mr. Duhigg has received many awards like National Academies of Sciences, National Journalism etc. Author Jim Collins wrote about this book : “ Powerful in elegant simplicity… Sharp, provocative, and useful” . The Economist : “Just the right balance of intellectual seriousness and practical advice on how to break our bad habits” Wired : “Absolutely Fascinating”
- 3. Quote
- 4. What is Habit ? Webster Dictionary defines Habit as : A settled tendency or usual manner of behavior. An acquired mode of behavior that has become nearly or completely involuntary.
- 5. San Diego, 1993 Eugene, 71
- 7. MIT University After 1 week
- 11. CUE : Open Door Routine : Walk Reward : Stones ,Dog
- 12. SEM TEAM CHATTING HABIT LOOP
- 14. The Craving Brain : How to Create new Habits
- 17. 1996, America
- 18. Craving TINGLING SENSATION CLEAN SCENT
- 19. SNICKERS
- 20. THE GOLDEN RULE OF HABIT CHANGE
- 21. KEYSTONE HABITS Which Habit Matter The Most
- 24. STARBUCKS & THE HABIT OF SUCCESS When Willpower Becomes Automatic
- 25. -Former President Of Starbucks We are not in the coffee Business serving people, We are in the people Business serving coffee.
- 26. LATTE METHOD L ISTEN A CKNOWLEDGEMENT of complaint T AKE ACTION T HANK THEM E XPLAIN why it occurred
- 27. The LATTE Habit Loop
- 28. HOWTARGET KNOWS ??? What you want before you do. When Companies Predict (& Manipulate) Habits
- 29. TARGET Corporation, 2002 • More than 1147 stores across the America. Rivals likeAmazon.com, Best Buy etc. • Millions of shoppers handed them terabytes of DATA of their purchases, over a decade.Via Store cards, email, refund feedbacks, credit card details, cold calls etc. • Target linked the purchase data to demographic profile of users, Guest ID. • Problem :The DATA makes no sense Until someone makes sense out of the dump of this DATA. • Statisticians were Hired. • Target was aware of the fact that we change our Habits when we experience a major LIFE EVENT. Divorce, Marriage, Breakup, HAVINGA BABY!!
- 30. Parents Habits are Flexible at this moment than at almost any point in their life. New Parents Buy LOTS of Stuff. Because they are exhausted and Sleep deprived they will end up buying everything from the same store from where they are buying the baby products. One survey conducted estimated that new parents spend over 6800$ before 1st Birthday of child.
- 31. sin 𝛼 ± sin 𝛽 = 2 sin 1 2 𝛼 ± 𝛽 cos 1 2 𝛼 ∓ 𝛽 1 + 𝑥 𝑛 = 1 + 𝑛𝑥 1! + 𝑛 𝑛 − 1 𝑥2 2! + ⋯ 𝑥 + 𝑎 𝑛 = 𝑘=0 𝑛 𝑛 𝑘 𝑥 𝑘 𝑎 𝑛−𝑘 𝑓 𝑥 = 𝑎0 + 𝑛=1 ∞ 𝑎 𝑛 cos 𝑛𝜋𝑥 𝐿 + 𝑏 𝑛 sin 𝑛𝜋𝑥 𝐿 Hit / Popularity Score = 872 Song : Come Away with me HIT Pregnancy Prediction Score
- 32. Song Name : HeyYAA !!!! By OutKast Popularity score : 976 ( Maximum Ever ) Tune Out Factor : 1st Month : 26% 2nd Month : 16% 3rd Month : 5% Won Grammy, Sold 5.5 Millions of ALBUMS
- 34. Thank you!!!