4. YOUR PARRISH LIBRARY ACCOUNT
• AVAILABLE FOR ONE YEAR
• INCLUDES LIMITED PRINTING
• INCLUDES BOOK CHECKOUT
• INCLUDES DATABASES (ON AND OFF
CAMPUS)
• INCLUDES LIBRARY HELP (CHAT,
PHONE, IN PERSON)
7. WAYS TO PROVE IT
• Find a similar company • Find a growing industry
that has been successful • Find an industry without
• Find a new trend much competition
• Find a niche in a larger • Find an industry with
market weak competition
• Find where the customer • Find a new market for an
is existing product
• Find an article about an • Find areas where the
emerging business industry is not serving
practice • Create a completely new
• Show that people are market by combining
invested in the industry markets
15. ACTIVITY (15 MINUTES)
• LOOK UP SOMETHING RELATED TO
THE COMPANY YOU ARE STARTING.
• EITHER AN INDUSTRY IT BELONGS
IN, SOME KEYWORDS ABOUT THE
TYPE OF COMPANY , OR PERHAPS A
COMPETITOR.
SAVE ARTICLES YOU FIND AS PDFS TO
PRINT LATER
21. ACTIVITY (20 MINUTES)
• Go to NAICS and try some keywords
for a potential industry which applies
• Once you have something which you
believe vaguely works go to IBISworld
and enter it in to see if there is a report
in IBISworld.
• If you do not find a report, but know a
competitor, go to IBISworld and enter
that competitor’s name to find what
industry they are in.
27. UNDERSTANDING THE MARKET
• Where are consumers spending
their money?
• What is influencing their
behavior?
• Do they have preferences?
• Are there buying habit trends?
32. ACTIVITY (20 MINUTES)
• Search for some markets in
MarketResearch.com Academic and
Mintel which you think might fit your
company.
• Save what you find to your desktop.
41. ACTIVITY (10 MINUTES)
• Search for a similar company or
competitor in ReferenceUSA and
OneSource
• If you cannot think of any
competitors, use your NAICS code to
find similar companies
46. FIND OUT MORE
Ilana Barnes We chat.
ibarnes@purdue.edu We email.
(764) 494-6243 We answer phones.
We’re here for you.
Parrish Library
2nd Floor of Krannert Building
lib.purdue.edu/parrish
http://guides.lib.purdue.edu/ebv
Editor's Notes
Show them the searching options, the way you can get back to databases
Link on handout as well if you ever get lost. Also notice I have included some other library guides which may be of use to you in the future.
Explain how buzz is important.Show them how to limit your findings and date, how to limit to specific types and how to get to articles once they find them and save them on their desktop
Words have different value. Imagine how companies were organized ten or twenty years ago. Very different, right?Imagine if you were a 19th century beaurcrat and you had to explain what facebook does
One of many.Demo of NAICSAsk for examples of what you are working.