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MARKET RESEARCH FOR
FACULTY
ENTREPRENEURSHIP
USING THE LIBRARY FOR SECONDARY MARKET RESEARCH
Ilana Stonebraker
Business In...
GUIDES.LIB.PURDUE.EDU/ABE691
WHAT MAKES YOUR IDEA
DIFFERENT?
guides.lib.purdue.edu/mgmt484
PROVE IT.
guides.lib.purdue.edu/mgmt484
WAYS TO PROVE IT
• Find a similar company
that has been successful
• Find a new trend
• Find a niche in a larger
market
• ...
SECONDARY MARKET RESEARCH TYPES
Existing Surveys
Market Research Reports
Industry Reports
Business News
Competitive Landsc...
SECONDARY MARKET RESEARCH TYPES
The primary elements involve:
• understanding how the industry operates
• what influences ...
EXISTING SURVEYS
• Information usually a year old
• Taken from primary research and usually
aggregated
• Mostly consumer b...
EXISTING SURVEYS
• Census, Pew, Time-use studies
• Bizminer
• Mediamark Reporter
• SimplyMap
• Business Analyst Online ESR...
UNDERSTANDING THE MARKET
UNDERSTANDING THE MARKET
A SIMILAR MARKET
MARKET RESEARCH REPORTS
Frost and Sullivan
BCC Research
Market Research.com Academic
guides.lib.purdue.edu/ABE691
INDUSTRY REPORTS
Determine the major and minor
factors affecting the industry.
• Industry news & innovations
• Economic co...
TYPES OF INDUSTRY ANALYSIS
Porter's 5 Forces
PEST/PESTLE Analysis
Value Chain Analysis
Four Corners Model
Blindspots Analy...
INDUSTRY REPORTS
IBISworld
Standard and Poor’s Net Advantage
Plunketts
guides.lib.purdue.edu/ABE691
NEWS DATABASES
• Good for industry information
• Forrester
• ABInform
• Consider the trade publication in your
product’s f...
COMPETITIVE LANDSCAPE
What are competitors doing?
What is affecting the industry?
Are there geographic factors to
consider...
COMPETITION
• Illuminate the major players
and how the industry impacts
their strategies.
• LexisNexis Company Dossier
gui...
GOVERNMENT SOURCES
• Consumer Expenditures Survey
• Data.gov
• Small Business Administration
• White Papers
guides.lib.pur...
FIND OUT MORE
Ilana Stonebraker
stonebraker@purdue.edu
(764) 494-6243
https://ilana.youcanbook.me
Parrish Library
2nd Floo...
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Abe 691 Spring 2016

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Abe 691 Spring 2016

  1. 1. MARKET RESEARCH FOR FACULTY ENTREPRENEURSHIP USING THE LIBRARY FOR SECONDARY MARKET RESEARCH Ilana Stonebraker Business Information Specialist Parrish Library
  2. 2. GUIDES.LIB.PURDUE.EDU/ABE691
  3. 3. WHAT MAKES YOUR IDEA DIFFERENT? guides.lib.purdue.edu/mgmt484
  4. 4. PROVE IT. guides.lib.purdue.edu/mgmt484
  5. 5. WAYS TO PROVE IT • Find a similar company that has been successful • Find a new trend • Find a niche in a larger market • Find where the customer is • Find an article about an emerging business practice • Show that people are invested in the industry • Find a growing industry • Find an industry without much competition • Find an industry with weak competition • Find a new market for an existing product • Find areas where the industry is not serving • Create a completely new market by combining markets guides.lib.purdue.edu/mgmt484
  6. 6. SECONDARY MARKET RESEARCH TYPES Existing Surveys Market Research Reports Industry Reports Business News Competitive Landscape Government Sources guides.lib.purdue.edu/ABE691
  7. 7. SECONDARY MARKET RESEARCH TYPES The primary elements involve: • understanding how the industry operates • what influences it internally: the market • what influences it externally: the consumers guides.lib.purdue.edu/ABE691
  8. 8. EXISTING SURVEYS • Information usually a year old • Taken from primary research and usually aggregated • Mostly consumer based guides.lib.purdue.edu/ABE691
  9. 9. EXISTING SURVEYS • Census, Pew, Time-use studies • Bizminer • Mediamark Reporter • SimplyMap • Business Analyst Online ESRI guides.lib.purdue.edu/ABE691
  10. 10. UNDERSTANDING THE MARKET
  11. 11. UNDERSTANDING THE MARKET A SIMILAR MARKET
  12. 12. MARKET RESEARCH REPORTS Frost and Sullivan BCC Research Market Research.com Academic guides.lib.purdue.edu/ABE691
  13. 13. INDUSTRY REPORTS Determine the major and minor factors affecting the industry. • Industry news & innovations • Economic conditions & influences • Government regulation guides.lib.purdue.edu/ABE691
  14. 14. TYPES OF INDUSTRY ANALYSIS Porter's 5 Forces PEST/PESTLE Analysis Value Chain Analysis Four Corners Model Blindspots Analysis Financial Ratio Analysis ...and many more. guides.lib.purdue.edu/ABE691
  15. 15. INDUSTRY REPORTS IBISworld Standard and Poor’s Net Advantage Plunketts guides.lib.purdue.edu/ABE691
  16. 16. NEWS DATABASES • Good for industry information • Forrester • ABInform • Consider the trade publication in your product’s field rather than your own guides.lib.purdue.edu/ABE691
  17. 17. COMPETITIVE LANDSCAPE What are competitors doing? What is affecting the industry? Are there geographic factors to consider? What technology is having an impact?
  18. 18. COMPETITION • Illuminate the major players and how the industry impacts their strategies. • LexisNexis Company Dossier guides.lib.purdue.edu/ABE691
  19. 19. GOVERNMENT SOURCES • Consumer Expenditures Survey • Data.gov • Small Business Administration • White Papers guides.lib.purdue.edu/ABE691
  20. 20. FIND OUT MORE Ilana Stonebraker stonebraker@purdue.edu (764) 494-6243 https://ilana.youcanbook.me Parrish Library 2nd Floor of Krannert Building lib.purdue.edu/parrish We chat. We email. We answer phones. We’re here for you. guides.lib.purdue.edu/ABE691

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