Practical, Efficient, and Convenient
Security and Payment Methods
Reduces Costs, Processing Errors, and
Amazon.com is the largest online retailer in
Serves many countries around the world
The company is still looking to expand, to
include more countries
Amazon.com, Incorporated was created in 1994 by
Officially launched online in 1995 and was
reincorporated in 1996.
The company started as an online bookstore, but
now includes a large range of products.
In 1997, stocks were offered to the public.
At the beginning, the company had a slow business plan.
Despite this, the company succeeded, making large
Lawsuits were filed against Amazon by Barnes & Noble
The lawsuits were settled out of court.
Online Music Store
Launched in September 2007
Available in United States, United Kingdom, Germany, France,
Austria, Switzerland, Japan
Amazon Prime is a
Flat shipping rate to Asia,
Europe and North America.
Free streaming of movies
& TV shows.
Library Services for Kindle
Starts at 79$/ year!
Camera’s, books, goods actual
displays, customer reviews, common
recommendations, packaged deals
Contains records with special features
such as book cover graphics, tables of
contents, reviews, patron comments (to
make it more user-friendly), additional
.CA VS. .COM
Change in prices & shipping
.Ca might have more Canadian
.Com is oriented towards the
.Ca is for Canada (Runs in
BECOME A MEMBER
Takes up to 5 minutes to become one
Email notifications let members know
about new items and books by their
favorite authors or publication in their
Easy and simple
Amazon’s goals for their marketing strategy is to:
1. Increase customer traffic to our
2. Create awareness of our products and
3. Promote repeat purchases
4. Develop incremental product and
service revenue opportunities
5. Strengthen and broaden the
Amazon.com brand name.
Amazon uses the crowd to create “segments
By focusing on a person’s online behaviour,
wants and needs
Amazon uses the wisdom of the crowd to
personalize the user experience!
Amazon Associates is a program that allows website
owners, Web developers, and Amazon sellers make
money by advertising millions of new and used products
from Amazon.com and its subsidiaries.
Website owners and bloggers who are Associates can
create links and customers click through those links and
buy products from Amazon, they earn referral fees!
Amazon Associates was one of the first online
marketing programs launched in 1996!
The program has a more than 12 year track record of
developing solutions to help website owners, Web
developers, and Amazon sellers make money by
Amazon operates Web-stores for major brands such as: