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What is the lifetime value of customers and how can marketers maximise it?

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Sameer Mathur
Sameer Mathur

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What is the lifetime value of customers, and how can marketers maximise it? 2.
A profitable customer? Lifetime revenue stream > cost of attracting,selling and serving
Customer profitability analysis
Estimating total costs.. Manufacturing Redressal Travel Benefits
Calculating customer lifetime value “..net present value of the stream of future profits expected over the customer’s lifetime purchases.”

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What is the lifetime value of customers and how can marketers maximise it?