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Virgin group presentation


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This presentation is created under a marketing internship.
It is about Virgin group and its various companies and also about Marketing schemes and vulnerability.

Published in: Marketing
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Virgin group presentation

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  2. 2. 2  British Multinational branded venture capital conglomerate  Founded by Richard Branson and Nik Powell  Started as a record shop, now embodies more than 400 companies  Headquartered in London but is present all over the world  Core business areas: Travel, Entertainment and Lifestyle, Services and everything
  3. 3. 3 Opened first residential recording studio (1970) Richard bought an island and ventured into films, books (1978) Expanded into games, airlines, holidays, airship & hotels (1980-94) Richard gets to act and wears bridal wear (1999) Virgin cars and mobile launched (2000)
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  6. 6. 6  Virgin Brides was a company specialising in weddings and bridal wear  It opened its doors in several locations throughout England in 1996.  Suffering losses and struggling to compete with the highly competitive bridal market the store stopped taking orders in 2007.  “It was one of those businesses that, I think because there aren’t many virgin brides, it never really took off,” Branson said.
  7. 7. 7 In 2012, Virgin Atlantic became seventh-largest UK airline in terms of passenger volume. The Virgin Group holds a share of 51% whereas Delta Air Lines holds 49% It was established in 1984 and it took only 3 months to be established Offers services to 50 destinations across multiple nations and has a fleet of 39 flights
  8. 8. 8 •The “Virgin Atlantic Flyer” was the largest ever hot air balloon flown, at 2.3 million cubic feet capacity, and the fastest to cross the Atlantic Ocean. •Between 1995 and 1998 he made several attempts to circumnavigate the globe. •He made a record-breaking flight from Morocco to Hawaii in 1998, but was beaten to the global record
  9. 9. 9 Established as Virgin Blue in 1999 at Bowen Hills, Brisbane with 2 aircraft on single route After 10 years, Brett Godfrey stepped down & John Borghetti became new CEO. John was Qantas (Australian airline) executive general manager Expanding itself, it forms agreements with Emirates airlines, Hawaiian airlines, Malaysia airlines in 2006 & Garuda Indonesia in 2007 On 4 may 2011, Virgin Blue revealed its new name Virgin Australia. In Sept. 2001, Ansett Australia failure led to entry of Virgin Blue into Australian market
  10. 10. 10 . . • Founded in 2004 • Developing commercial spacecraft and aims to provide suborbital spaceflights to space tourists • Initially wanted to see a maiden flight by the end of 2009, but this date had been delayed on a number of occasions • "Rome wasn't built in a day," tweeted Virgin Galactic's Richard Branson about delays in his space program. • In 2014, The fourth rocket powered test flight of one of the company's two craft Spaceship, VSS Enterprise, ended in disaster as it broke apart in midair
  11. 11. 11 •It’s operations include Virgin Broadband , Virgin TV ,Virgin Mobile and Virgin Media Business •Formed in March 2006 by the merger of NTL and Telewest. In July 2006 the company purchased Virgin Mobile UK •Signed a deal with Sir Richard Branson to license the Virgin brand for the combined business in 2006 •Liberty Global bought the company for approximately US$23.3 billion (£15 billion) in a stock and cash merger in 2013
  12. 12. 12 When Sir Richard Branson launched Virgin Cola, his intensions were clear: He wanted the brand to be as well-known around the world as market leader Coca-Cola In its first year, more than 500 million units were sold worldwide, But after 16 years, Virgin Cola has died a quiet death in the UK and US Launched in the UK in the year 1994, to compete with Coca-Cola and Pepsi.
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  14. 14. 14 •California-based airline started in August 2007 •Airline’s base is San Francisco International Airport’s (SFO) sleek and sustainable new Terminal 2 •First to offer fleet-wide Wi-Fi •Real winner is the customer •Alaska Airlines’ merge proposal for $57 a share
  15. 15. 15 •Too much noise without any substance •The leader goes for too many projects without evaluating gains & losses and fails many times •No clears strategy direction •Difficult to track financial results due to transfer of investments •Low scalability compared to competitors Widespread use of brand leads to decline in brand value
  16. 16. 16 Failed Brands : Virgin Cola: In a major brand extension, Branson launched Virgin Cola in 1994. The drink just managed to peak at a small but significant 0.5% market share in the US, according to The Guardian. After losses, Virgin Express closed in 2006 and now flie Virgin Charter was launched in 2007 with the purpose of selling “empty leg” flights Unfortunately, the recession put a damper on the whole private jet industry and the company closed shop in 2009.
  17. 17. 17 Richard Branson’s PR tips Do whatever it takes Choose your name wisely Stay Dedicated Stress the second impression Listen to your customers Collaborate Have Fun Tell stories Be creative Choose the right channel Be truthful
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  20. 20. 20 Virgin group embodies more than 400 companies in many different sectors and : Identify opportunities in geographies or market segments where consumers are underserved Work with entrepreneurs to identify and commercialize innovative and exciting new services, business models and technologies. Provide financial, operational and marketing experience to our portfolio companies, enabling rapid growth either organically, through acquisitions, or brand-led turnarounds Leverage the Virgin brand and association with Sir Richard Branson to accelerate consumer take-up of new business launches Bring the unique Virgin touch, purpose-driven approach and customer service prowess to portfolio businesses
  21. 21. 21 This presentation is created by Anya Nayyar , SGSITS Indore during a marketing internship by Prof. Sameer Mathur, IIM Lucknow.