Q:2/5 Piyush Gupta IIT Kanpur

1. Competitive dynamics
How should
Market challengers
ATTACK
Market Leaders

2. Define the Strategic
Objectives
Define the Potential
Opponents
Choose and Adapt
to a Attack Strategy
MARKET
CHALLENGER
STRATEGIES

3. Keep in Mind
Your Sole Motive of Targeted Attack is Success

4. Targeted Attack will
Affect the market leader and Agitate the Small, Incompetent and
Unrefined firms

5. Develop a Strong Competitive Analysis

6. Make a Smart Decision
Spend Time Picking the Right one

7. Identify the Market Leaders

8. Key Point is INNOVATION
This Will Bring
New Customers>More Customers>More Usage……………….. SUCCESS

9. INNOVATION will bring the Vital things
• Total Market Expansion
• Expansion in Share

10. Choose a General Attack Strategy
• Frontal Attack
• Flank Attack
• Encirclement Attack
• Bypass Attack
• Guerrilla Attack

11. Switch to the Specific ones
• Price Discount
• Lower Price Goods
• Improved Services
• Advertisement Promotions
• Cost Reduction
• Variety and Innovation

12. Remember!
Being Different
Brings the
Difference