This document outlines 5 strategies for marketers to adjust their strategies and tactics during an economic recession. Strategy 1 is to increase investment. Strategy 2 is to get closer to customers. Strategy 3 is to review budget allocations and let go of underperforming distributors tactfully while providing incentives to effective product sellers. Strategy 4 is to put forth the most compelling value proposition through non-price actions. Strategy 5 is to fine tune the brand and product offering to make it more useful.

1. Competitive dynamics
How Should
Marketers Adjust
their Strategies and
Tactics for an
Economic
Recession?

3. 5 Strategies to
Handle
Economic
Recession

4. Strategy 1: Explore the Upside of Increasing Investment

5. Strategy 2: Get Closer to your Customers

7. Strategy 3: Review Budget Allocations

8. Time Let GO of Underperforming
Distributors
Use Lay-offs Tactfully
Provide Incentives for effective
Product Sellers

9. Strategy 4: Put Forth the most Compelling Value Proposition

10. Price Reduction and
Discount at such times
of Financial Crisis
Avoid

11. Strategy 5: Fine tune Brand & Product Offering
Bring Changes
in your product
and make it
more useful