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Vera Mayuk. Как попасть в популярные медиа сегодня (в условиях переполненного информационного пространства).

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iQ Space
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Vera Mayuk, PR-manager, KeepSolid

Leadership & Management
1 of 28
Как попасть в популярные медиа-ресурсы
They don’t like you
No, really
What’s on the news?
Truth be told Media is a business Clicks, views & shares = ads = money 🤑 💵 💰
Slide name Lorem ipsum dolor sit amet, consetetur sadipscing elitr, sed diam nonumy eirmod tempor invidunt ut labore et dolore magna aliquyam erat, sed diam voluptua. At vero eos et accusam et justo duo dolores et ea rebum. Stet clita kasd gubergren, no sea takimata sanctus est Lorem ipsum dolor sit amet. 😇 or 😈
Test * Will you tell your colleague about this news on your coffee break? * Will you share it on social media?
Follow the trends
Newsjacking
Chasing coverage is like
Be relevant
Be timely News is news today. Yesterday is history. * Comments should be sent within an hour or two after the big news * Prepare response / graphics in advance * Though! Journalists need from 2 weeks to 1 month to review the app / product
Be creative
Expertise
Share stats & analytics
Events
Help a reporter
Invest * Affiliate partnership * Hire as a speaker * Paid content (not the best practice)
Analyze & follow
Assets & references
Connect http://facebook.com/vera.mayuk https://twitter.com/veramayuk v.mayuk@keepsolid.com

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Vera Mayuk. Как попасть в популярные медиа сегодня (в условиях переполненного информационного пространства).