Driving traffic to your site is just half the job done. Businesses are built on buyers and NOT visitors. Learn the various hacks and tips you can use to boost conversion rate of your website.
2. Conversion Rate Optimization is……..
“a method of continuous
improvement of the website
experience with an objective of
converting visitors into buyers.”
7. Because….
Avg CPC = 30
It Reduces Cost of user acquisition.
Traffic X Conversion Rate = No of Customers
10000 X 1% = 100
To create the same number of customers
at a conversion rate of 2%
5000 X 2% = 100
At Average CPC of 30 INR CAC in first case 3000
while for the second case is 1500.
8. Because…….
• It directly impacts the top line.
Traffic X Conversion Rate = No of Customers
10000 X 1% = 100
To create the same number of customers
at a conversion rate of 2%
10000 X 2% = 200
100 More Customers without improving
traffic.
10. Because…..
Your competitor is not doing it.
Your competitor is interested in beating you in traffic
as he doesn’t know your conversion rate.
You kill him silently by improving your site conversion
rate.
13. Build Buyer
Personas
Drive Targeted
Traffic
Build Great Site
Experience
Build A
Measurement Plan
Test Your
Assumptions
Learn
Prioritize and
Implement
7 Step Conversion Rate
Optimization Process
20. Prioritize Actions
Impact Time Effort Internal
Dependencies
External
Dependencies
Priority
Action 1
Action 2
Action 3
Use a scale of 1-10 to define each column
Priority Formula : Impact*Time*Effort – (Internal + External Dependencies)
21. Implement
What
specific
action to
perform?
How will
the specific
action
improve
the
business?
Who is
responsible
for the
action?
By when
should the
action be
performed?