2. Agenda
• Why Online Marketing?
• Why you need performance tracking?
• How to track the online channels performance?
• How to optimize?
3. Why Online Marketing
Low cost and can do with small budget
Measurable
Results Are Instantaneous
New Levels of Customer Interaction:
attract and engage
Instant Global Market
5. Why performance tracking
Determine which is the best channels in Online MKT
campaigns
User behavior of each traffic channels
CPC Ads:
Banner Ads:
Email: Your Website