BrandCX is a digital agency focusing on website effectiveness.

1. Website effectiveness and how
our company can help you

2. Where does it start?
• It starts with defining what you want to
accomplish, it is that simple
• Next step is to determine how success will
be measured and building a dashboard to
measure ongoing performance
• Then we will develop strategies and
tactics, implement them, and start applying
what we learned to successfully evolve
your website

3. Ready, Aim, Fire
• Your dashboard is the basis for learning
and everything in a digital world (website)
can be measured – Ready
• Developing ideas to improve your
business and measuring the results is the
path to consistent improvements – Aim
• Execution is the process for learning what
effective website management is all about
- Bang

4. Marketing costs
• There are 3 different types of marketing in
the digital world: owned, earned, and paid
• The first two are what you use to grow
your business and the third is a great
foundation for testing marketing concepts
• Most marketing expenses should be self
funded from the sales of your products
and/or services

5. It all comes down to conversion
• Conversion is the measurement of digital
action - how many customers did we get to
perform a defined action
• The better you get at conversion, the more
effective your website will perform
• And it can be measured and benchmarked
ongoing

6. Summary
• Get a referral to our company
• We will discuss your goals and how we will
measure success
• We will develop strategies to meet your
goals and share our progress regularly
• Your sales will increase as a result