5. Live Transfer Leads:
● $20 - $37.50 per lead
● Sold once
● Highest conversion rate
● 100% contact rate
Who Should Buy Live Transfer Leads?
● Individual agents
● Call centers
● Nationwide producers
6. Shared Leads:
● $3.50 per lead
● 5-leg max
● Highest volume
● Lowest cost
Who Should Buy Shared Leads?
● Call centers
● Nationwide producers
● Overnight or weekend agents
7. Exclusive Leads:
● $10.00 per lead
● Sold once
● Mid-tier volume
● High conversion rate
Who Should Buy Exclusive Leads?
● Individual agents
● Call centers looking to supplement
“highest closing” agents pipeline
8. Exchange Leads:
● $1.50-$10.00 per lead
● Exclusive OR Shared
● High volume
● Must be approved by Account Manager
Who Should Buy Exchange Leads?
● Call centers
● Nationwide producers
