Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
SEM Portfolio
1. • The two graphs below show SEM CTR (Click through rate) changes over time since I began overseeing an account in November of 2015.
• CTRs began at just under 2% and steadily increased over a period of 7 months, reaching as high as 9.59%
SEM Performance Samples
• The two graphs below show SEM CTR high and low points during a one month period for a new client that enlisted our services after years of keeping SEM in-house.
• I delivered the highest SEM CTRs of any month the company had ever seen. The average CTR for the month was 12.61% (benchmark is generally between 1-2%)