Some analysis on the data for games on Kickstarter. Only successful projects over $10,000 pledged are part of the analysis.

1. KICKSTARTER FOR VIDEO GAMES
September 2012 – data analysis
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2. METHODOLOGY
Data Analyzed :
Only video games projects (we excluded hardware like Ouya)
Only funded projects
Only projects that raised more than $10,000
Only projects funded before the 1st of September 2012
Limited by manual data collection method
You can find the raw data here:
https://www.google.com/fusiontables/DataSource?docid=1tO8U__v4_oATOq6uo9dl-rPyg-dga3rnkZSbw9M
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3. GENERAL DATA
Funded projects Total money
# of projects Total backers Av. # of backers Av. Pledge
stats raised
Over $250k 19 $ 16,301,994 359,548 18,924 $ 45.34
$100k to $249k 10 $ 1,633,219 47,968 4,797 $ 34.05
$50k to $99k 15 $ 993,436 25,410 1,694 $ 39.10
$25k to $49k 30 $ 1,063,335 32,424 1,081 $ 32.79
$10k to $24k 63 $ 959,642 25,436 404 $ 37.73
TOTAL 137 $ 20,951,626 490,786 3,941 $ 42.69
MEDIAN $ 28,739
%tage reached
Average goal Average raised Average %tage Goal median
median
Funded projects $ 70,147.63 $ 152,931.58 218% $ 16,000.00 143%
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4. GENERAL DATA - Visualization
# of projects Total money raised
$25k to $49k
Over $250k 5%
14% $50k to $99k $10k to $24k
5% 4%
$100k to
$249k
7% $100k to
$10k to $249k
$24k 8%
46% $50k to
$99k
11%
Over $250k
78%
$25k to
$49k
22%
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5. GENERAL DATA - Visualization
Av. Pledge
$50.00
$45.00
Av. Pledge
$40.00
$35.00
$30.00
$25.00
$20.00
$15.00
$10.00
$5.00
$-
Over $250k $100k to $249k $50k to $99k $25k to $49k $10k to $24k
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6. SINCE JUNE 2012
Projects median went up from $19k to $28.7k
The average amount raised went down from $165k to $153k
Successful projects went from 87 to 137. 36% of the projects
happened the last 3 months
Projects raising more than $25k went from being 40% of all
projects, to 54% of all projects
* All signs platform gaining maturity.
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7. DATA OVER TIME
# successful projects
30
25
20
15
10
5
0
2009 2010 Q12011 Q22011 Q32011 Q42011 January February March April May June July August
* Note – the time scale is NOT linear in this graph!
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8. DATA OVER TIME
$7,000,000.00 # projects 30
Total raised that month
$6,000,000.00
25
$5,000,000.00
20
$4,000,000.00
15
$3,000,000.00
10
$2,000,000.00
5
$1,000,000.00
$- 0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12
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9. DATA OVER TIME
$700,000.00 # projects 30
Av. per project
$600,000.00
25
$500,000.00
20
$400,000.00
15
$300,000.00
10
$200,000.00
5
$100,000.00
$- 0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12
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10. DATA OVER TIME
30
$10k to $24k
$25k to $49k
25 $50k to $99k
$100k to $249k
Over $250k
20
15
10
5
0
Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12
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11. SINCE JUNE 2012
Signs of fatigue are showing. Stability point might be approaching.
There is little room for projects of a certain size. You either raise
more than $250k or you raise less than $100k.
Summer might be responsible for the drop too. Timing is
important there too?
Still low volumes overall. Big projects will still have big impacts.
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12. DATA PER CATEGORY
Categories Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others
# of projects 21 11 14 34 15 17 7 9 48
Total Raised $ 6,264,648.00 $ 664,712.00 $ 2,816,620.00 $ 8,279,478.00 $ 347,592.00 $ 429,242.00 $ 645,336.00 $ 543,470.00 $5,262,748.00
Av. Per project $ 298,316.57 $ 60,428.36 $ 201,187.14 $ 243,514.06 $ 23,172.80 $ 25,249.53 $ 92,190.86 $ 60,385.56 $ 109,640.58
Browser
Categories PC MAC iOS Android Linux PSN XBLA Other
Based
# of projects 101 55 52 31 20 8 12 14 10
Total Raised $ 19,900,670.00 $ 8,574,806.00 $ 3,120,457.00 $ 2,217,289.00 $ 2,353,620.00 $ 1,184,479.00 $1,461,806.00 $ 559,663.00 $ 1,492,688.00
Av. Per project $ 197,036.34 $ 155,905.56 $ 60,008.79 $ 71,525.45 $ 117,681.00 $ 148,059.88 $ 121,817.17 $ 39,975.93 $ 149,268.80
Median $ 35,496.00 $ 43,054.00 $ 17,427.00 $ 24,813.00 $ 35,544.00 $ 65,311.00 $ 18,092.00 $ 11,325.00 $ 50,541.00
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13. DATA PER CATEGORY - Visualization
Total Raised
21% 25%
2%
Adventure
2% Puzzle
2% 3% Action
1% RPG
11% Platform
Strategy
FPS
33%
Simulation
Others
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14. DATA PER CATEGORY - Visualization
$9,000,000.00 60
Total Raised
$8,000,000.00 # of projects
50
$7,000,000.00
$6,000,000.00 40
$5,000,000.00
30
$4,000,000.00
$3,000,000.00 20
$2,000,000.00
10
$1,000,000.00
$- 0
Adventure Puzzle Action RPG Platform Strategy FPS Simulation Others
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15. SINCE JUNE 2012
The biggest change is the rise of the “Other” category. It does
fit with Kickstarter’s profile as a test bed for new things.
RPGs and Adventure games are still very much dominating.
* I removed the platforms analysis as the methodology was
annoying me in drawing proper conclusions on this.
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16. CLOSING WORDS
Kickstarter is still going very strong. The end of the summer
has seen quite a few new high profile campaigns launched
(Planet Annihilation; Broken Sword; Project: Eternity) that will
likely make the numbers bounce back.
Overall, it feels like the platform is on the path to maturity (for
video games) and is getting there quite fast.
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17. WWW.ICOPARTNERS.COM
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BRIGHTON
UNITED KINGDOM
CONTACT@ICOPARTNERS.COM
+44 (0)20 8133 8806
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