2. Narrative
The advert argues to make sure that you log off your Facebook every time you use it from
identity theft. The objective of this advertisement is for the audience to absorb from this advert
rather than waiting there make it happen to your Facebook account. The advert will be about a
teenager using his Facebook but he forgets to log off. After 30 seconds another person comes in
to use the same computer when he identifies that some one has left there Facebook account
logged in. He takes this occasion and straight away changes the person status, picture and start
to post threatening messages to people. This is not a typical way to push people to do something
but to yet the unjust voice catches their attention long enough to watch the 30 second
advertisement that you should always be careful with social networking and know where you are
using the computer.
3. Location/Props/ actor and music
Location: The advert will be directed in school using the Mac
room or either a empty classroom with computer available
because it will be more understandable to the audiences.
Actor: For this advert two of my friends will featured in it to act.
Prop: Computers
Costume: Normal casual clothes.
Music: Grand Theft Auto 4 Theme
4. Technology
Technology: For my Identity theft advert I am going to use the Sony HD camera to record my
advert because it will offer me to capture the image with excellent HD quality. Moreover the
Sony HD camera is full of digital technological benefits. Based on the latest technology, they
are more user friendly, and also have all the latest tech intelligence features.
Tripod: I am going to use the VELBON DF 40 tripod for Sony HD camera as it is extremely light and
easy to carry out and also has a very smooth action has a very smooth action pan head. This
will give me awesome looking tilts and pans to film.
5. Technology
Camera Dolly: I am going to use the Camera Dolly as well because it will give the advantage of
using to move the camera in a shot. Dolly will be a huge piece of equipment, normally heavy
enough to hold the camera to a grip by making sure that my picture doesn’t shake or bounce.
Technology: iStop motion (pack shot)
Using Transition: Using transition will add polish and often smoothens juxtapositions between
clips—for example, a long Fade to Black transition can indicate the passage of time.
6. Key Message
The key message of the advert is to make sure that you log off every time you use
Facebook, because your identity can easily be stolen. If someone went on to your
Facebook profile and posted a very a disturbing message on your status will get you in
a lot of trouble meaning you can get band from Facebook.
The second key message of this advert will be that the hacker can change your
Facebook password and log in ID every time you use Facebook meaning he will gain
the advantaged of changing you profile every time and you will be just sitting there
and watching it.
Another risk is identity theft, which can occur when you share too much information
about your name, date of birth, mobile number and location.
7. Target Audience
The Target audience for my advert will be teenagers aged 17-18 both male and female
ethnicity black / white because they use Facebook and puts a greater emphasis on actually
knowing the people that you connect with.
Most often teenagers
