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One piece at a time
The document discusses strategies for improving website design by implementing small, meaningful changes rather than complete redesigns. It emphasizes understanding audience needs and tasks, with a focus on prospective students and their goals. The overall message encourages gathering insights to refine content and navigation to better serve user needs.
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One piece at a time
- 1. one piece ata time boon sheridan - edui, november 2013
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- 4. Q: what willyou see? A: stories and ideas
- 5. Q: what youwon’t see A: “one way to do it”
- 6. disclaimer no talk survivesfirst contact with an audience (thankfully)
- 8. cash & BruceFitzpatrick, 1971
- 9. big problems canbe solved starting with what fits in your lunchbox
- 10. redesigns aren’t necessary ifyou roll out small, meaningful improvements
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- 13. “We NEED TOredesign the site...”
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- 25. “There’s too much informationon the site...
- 26. “There’s too much informationon the site... but it’s all necessary."
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- 32. don’t redesign, refine(spark notes) Prioritize Tune Be Opportunistic
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- 35. it’s still allabout gathering insights
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- 39. “People are frustrated... butthey’re more frustrated when we move anything.”
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- 41. strategic goal Drive registration andenrollment
- 42. tactical goal Improve consistency oflayout and design
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- 44. Community visitors Human Resources Jobseekers Prospective Students Advisors Local government Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
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- 46. Community visitors Human Resources Jobseekers Prospective Students Advisors Local government Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
- 47. Community visitors Human Resources Jobseekers Prospective Students Advisors Local government Donors Deans Alumni Current Students Department Chairs interested third-parties Faculty Parents of students
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- 49. key audience answer theirquestions offer help and coaching focus on getting them starteD
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- 52. Apply Learn about careeroptions Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
- 53. Apply Learn about careeroptions Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
- 54. Apply Learn about careeroptions Find tuition deadlines Register Search for specific program Find scholarships Learn about career path directions Search for specific class Locate a specific individual learn if previous credits transfer
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- 66. what could yousneak out tomorrow in your lunchbox?
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