The CHEP team promotes HIV awareness and testing along the Queensland coast. iFactory was hired to design a promotional website for their Rapid Roadshow 2014 initiative in a short timeframe. iFactory built the site using Squarespace for its easy content management. The responsive design prioritized mobile users with minimalist styling, optimized images, and parallax scrolling to engage users on smartphones and tablets about HIV facts and testing locations during the month of November.

1. Case Study: CHEP
About the Client
Rapid Roadshow 2014 is an HIV Foundation Queensland initiative, where for
the month of November their Community HIV Education & Prevention (CHEP)
team will travel the entire Queensland coast raising awareness about HIV facts
and HIV rapid testing. The CHEP team consists of peer educators who carry
out initiatives to improve awareness of HIV transmission, prevention and testing
among target groups.
Client Objective
To support their work on the ground, iFactory was engaged to design a
campaign website to run for the month of November. An important requirement
for the project was engaging users on mobile devices including smartphones
and tablets.
iFactory Solution
iFactory was able to build the CHEP promotion site in a matter of days using
an easy-to-use Content Management System, Squarespace. With mobile
users the predominant user group, together with CHEP’s straightforward
message, iFactory created a minimalist look with high-impact imagery using
responsive design. To ensure fast load speed, all images were optimised.
iFactory also incorporated a recent design trend called parallax scrolling to give
depth and movement to the site.
Key website features included:
• Brand design and development (including logo and colour palette)
• Promotional microsite, built to tight timeframe
• Content Management System, Squarespace
• Intuitive CMS for easy content maintenance
• Responsive
• Externally hosted
• Parallax scrolling
• Facebook
• Images optimised for fast load speed
To design a digital solution that is right for you, call iFactory on
+61 7 3844 0577 or email info@ifactory.com.au.
Phone: 07 3844 0577
97 Boundary Street West End
Brisbane QLD Australia 4101
www.ifactory.com.au