1. Sophie Jeans
Telephone: 07527222244 Email: sophieswaffield@yahoo.co.uk
Employment
Carnival UK Digital Content Executive July 2013 – present
I currently work as part of the Digital team for Carnival UK predominantly for the cruise
brand P&O Cruises. My role is Digital Content Executive and my duties and experience
include:
• Managing and planning digital content for marketing campaigns, new product
launches and any new web content required, including managing campaign agency
support
• Creating new web pages and optimising existing web content for the brand websites
to Digital Team strategies and plans
• Supporting conversion tests on the website through the use of Monetate and
implementing learning’s into the website where possible
• Creating relevant content to support emails and display adds to ensure the best
possible digital customer journey
• Maintaining the sites general content and ensuring it is up to date and of a high
quality
• Managing daily ad hoc queries and website issues as one of the main points of contact
for the P&O Cruises brand website and working with IT where necessary to resolve
issues
• Managing a direct report and prioritising their workload as per the content roadmap
• Working with external agencies on new web developments to improve the usability
of the websites
• Supporting new web developments and ensuring they align with the content roadmap
• Using statistics to influence new and existing web content and optimise and improve
the customer journey
• Managing business stakeholders and regularly updating on the progress of delivering
digital content and projects
• Delivering content compliant with brand and legal guidelines
• Managing and planning content for homepage and promotional areas of the site to
support strategic and tactical business needs
• Ensuring content across the site is suitable for desktop as well as all mobile devices
including tablets
• Involvement in a project developing a mobile optimised website for P&O Cruises –
responsibilities have included input into design, approach (adaptive and or
responsive) UX and content considerations
Avios Group Limited (AGL) Digital Content Executive June 2011 – July 2013
I worked as part of the Digital team for the travel loyalty scheme Avios a shared global
rewards programme used by International Airlines Group (IAG). My role was Digital Content
Executive and my duties and experience included:
• Creating new web pages and optimising existing web content to Digital Team
strategies and plans

2. • Maintaining the sites general content and ensuring it is up to date and of a high
quality
• Writing content briefs for new web pages and marketing offers
• Managing the delivery of new content and marketing offers from brief to live
including creating and managing timing plans
• Publishing new content and web offers daily and testing across all staging and testing
environments before going live on the web
• Implementing findings from usability testing to fit customer needs and drive higher
conversions
• Planning and creating personalised content for multiple versions of the website as per
each different customer segment
• Delivering a personalised experience on the web through the use of customer
segmentation and recommending improvements through the use of web statistics and
customer feedback
• Managing business stakeholders throughout the progress of delivering digital content
and projects
• Delivering content compliant with brand and legal guidelines
• Supporting marketing campaigns and emails
• Managing banner ad schedules and optimising banner priority and content to ensure
maximum optimisation. Including personalising banners for a unique customer
experience
• Analysing statistical data from web content to help optimise the website and improve
customer journey
• Ensuring content across the site is suitable for desktop as well as all mobile devices
including tablets
• Delivering content for the website during a re brand and re launch of the Avios
programme
Avios Group Limited (AGL) - Travel Executive March 2011 – June 2011
Travelling – Aug 2010 – Feb 2011
Rias Insurance Company – Customer Sales Telephone Advisor Mar 2009 – Aug 2010
Education
Brighton University – Sep 2005 – June 2008
International Travel Management, BA Hons Degree – 2:1, modules included:
• Travel Marketing
• Business strategy
• Dissertation
Skills
• One day course in Mobile UX & Responsive Design with Web Credible
• One day course in User Experience Design & Testing with Emarketeers Ltd
• Use of Content Management Systems to create new web content (Fatwire and Epi
Server )
• Use of Monetate (Online testing/Conversion tool)
• Standard Html code

3. • Understanding of segmentation and personalisation
• Project Management
• Managing people
• Excellent communication and organisation
• Google Analytics
• Basic Photoshop
• Microsoft Office
Personal Statement
I am a very motivated and determined individual with a very hard working approach and a
passion for digital web content and marketing. I am comfortable working under pressure and
to tight deadlines. I enjoy a challenge and have a very friendly nature and work ethic so am
able to perform well both individually and in a team environment. In my spare time I enjoy
socialising with my friends and visiting new places.
References available on request.