By 2017, Southern Fried Supernova will be Atlanta’s global signature event, featuring the best of the arts, technology, and startups. This vision shouldn’t surprise anyone. We’re just building on Atlanta’s strengths and a long history of being bold. When you consider this history and the five-year vision, our 2013 goals are quite humble: 1) Connect the Awesomeness  and 2) Galvanize a Commitment for the Future.

2. In five years, Southern Fried Supernova will be Atlantaʼs
global signature event, featuring the best of the arts,
technology, and startups.
This vision shouldnʼt surprise anyone. Weʼre just building
on Atlantaʼs strengths and a long history of being bold.

3. When you consider this history and the five-year vision,
our 2013 goals are quite humble:
1. Connect the Awesomeness
2. Galvanize a Commitment for the Future

4. Connect: Featured Events
Over the stretch of six weeks, Atlanta will host at least 22 events showcasing the best of
the arts, technology, and startups.

5. Connect: Overarching Narrative
Southern Fried Supernova will create a connective tissue
between them all and weave an overarching narrative by
launching two community assets.

6. Connect: Cross Promotional Website
Anyone visiting SupernovaSouth.com will find a full listing
of all 34 events with a brief description and links to each
individual eventʼs website.

7. Connect: Universal Hashtag
With help from our partners, weʼll launch and promote a
universal hashtag on Twitter and Instagram. Our friends
at Turner Broadcasting wiill pull all the images shared
using the universal hashtag into a visually stunning
mosaic chronicling these amazing seven weeks.
#SupernovaSouth

8. Galvanize: Core Reaction/Resolution
On October 17-18, 100 people with the proven ability to turn
ideas into action will gather for Core Reaction, a two-day
opportunity to build out ideas answering the question:
How do you want to see Atlanta to thrive, play, and grow?

9. More than a two-day event,
Core Reaction is a
five month community collaboration

10. Phase I: Call for Participants
On September 2, we launch a community-wide call for
participants to attract innovators from various sectors
and professions from across metropolitan Atlanta.

11. Phase II: Selection/Onboarding
100 will be selected based on their proven ability to turn
ideas into action, diversity of community and expertise,
and willingness to roll up their sleeves. The first 50 will
come from those applying by Monday, September 23 and
the second 50 from applications received by Monday,
October 7.

12. Phase III: Idea + Input Collection
On September 30, Core Reactors will help promote the
launch of CoreReaction.org, the online platform where
anyone can add their ideas, everyone can contribute
ways to improve them, and we can provide open,
transparent communication of progress.
Ideas will also flow in through the TEDxCity2.0 and
(co)lab Summit kicking off the Southern Fried Supernova.

13. Phase IV: Core Reaction Live
On October 17-18, the 100 Core Reactors will gather at
the Promenade to develop the most compelling ideas
into viable projects that can be launched in 2014.
Through rapid iteration cycles and participant voting, the
three most compelling projects will be shared publicly as
the Three Big Ideas.

14. Phase V: Big Ideas Incubation
On October 30, we'll form a Build Team for each of the
Three Big Ideas, pulling together the Core Reactors who
hatched it, community partners with resources, and
individuals with needed skills & expertise.

15. Phase VI: Core Resolution
On 1/14/14, we will gather for the Core Resolution, where
the three Build Teams will present their progress and
brief the community on when and how their idea will be
fully implemented in 2014.

16. How You Can Help: Sponsors
Sponsors are what fuel the Southern Fried Supernova and Core Reaction. You have
three sponsorship levels to choose from:
Southern Fried Supernova Premier Sponsors (1 of 2 remain): $35,000
Recognized on all media as “made possible by Coca-Cola and XXX”
Core Reaction Presenting Sponsors (3 of 3 remain): $15,000
Exclusive branding of Townhall Stage, Knowledge Bars or Social Lounge
Core Reaction Meal Sponsors (3 of 5 remain): $5,000
Thurs breakfast, lunch, & cocktail reception | Fri breakfast & lunch

17. How You Can Help: Partners
Community-wide collaborations make bigger impact with more partners.
Featured Event Partners
In return for our efforts to promote your event, all we ask from is:
• Southern Fried Supernova logo/link and text on footer of your website
• Media pass to your event for our media correspondent
Promotional Partners
Spread the word about the Southern Fried Supernova and Core Reaction
and will give you lots of love and recognition. Weʼd love your help promoting
the #SupernovaSouth universal hashtag.
Creative/Artistic Partners
Help capture the spirit of the Core Reaction experience and demonstrate the
important role art will have in shaping the future of Atlanta.

18. Organizing Partners

19. Get Connected
Scott Henderson
Executive Director, Hypepotamus
404.725.4441
scott@hypepotamus.com

20. Many thanks to
for their teamʼs
delicious design!
www.curiositysquad.com
905 Bernina Avenue
Atlanta, GA 30307
404.221.1705

21. Thanks also to
for providing the
collaboration space
for Core Reaction