This document provides guidance for students to generate ideas for a convergent media project. By December 18th, students should have: developed ideas for a promotional video on a provided brief using media convergence techniques; contacted a client; created experiments demonstrating traditional and modern media convergence; and completed a reflection worksheet justifying their approach. The document lists potential areas of convergence to consider, such as advertising, animation, film, and promotion, and provides example videos for each category.

1. MEDIA CONVERGENCE Generating Ideas

2. LEARNING AIMS
MUST be able to generate ideas for a convergent film and complete
the self reflection worksheet
SHOULD be able to consider who you will contact and generate ideas
that will work for your brief
COULD begin writing your proposal.

3. WHAT YOU WILL BE DOING FOR THIS NEXT
PORTION OF YOUR UNIT
Evaluate and conclude what you have learnt about media convergence and
how this has informed your decisions to investigate an area of convergence.
Respond to the “client” brief by coming up with ideas for your video
promotion (also on your assignment brief)
Develop experiments in traditional and modern media techniques to
demonstrate convergence (document this)
Assess alternatives and use your experiments to draw up a proposal.

4. BY 18TH DECEMBER YOU SHOULD
HAVE:
A client (sourced by you)
An Idea for your video written up in a proposal
A reflection worksheet (with justifications for how you are going to
approach experimentation)

5. THE VIDEO BRIEF

6. EXAMPLES OF CONVERGENCE YOU
MIGHT WANT TO CONSIDER

7. ADVERTISING IDEAS USING
CONVERGENCE
https://www.youtube.com/watch?v=cKeptMVKlsY
https://www.youtube.com/watch?v=UqD6ULsNPos
https://www.youtube.com/watch?v=LywjNA4xajw
https://www.youtube.com/watch?v=vpyeQeTDGFA

8. ANIMATION & FILM
https://www.youtube.com/watch?v=pF_Fi7x93PY
https://www.youtube.com/watch?v=XAnNvnViJpo

9. PROMOTIONAL FILMS
https://www.youtube.com/watch?v=5njaG2mGngs
https://www.youtube.com/watch?v=nK90Sa9pbwk

10. TRADITIONAL AND MODERN IDEAS
https://www.youtube.com/watch?v=VYOjWnS4cMY
https://www.youtube.com/watch?v=eppTvwQNgro