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Fundamentals of Web Connected TV

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A presentation given at KT Labs in Korea.

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Fundamentals of Web Connected TV

  1. 1. Fundamentals of Web- Connected TV<br />Libby Miller, Vicky Buser (BBC), <br />Dan Brickley (VU)<br />
  2. 2. Contents<br />About the Social TV Usecasein NoTube<br />Trends<br />Our Use cases<br />Business Drivers<br />Approach<br />Prototype 1: Real time interaction<br />Prototype 2: Talking about a TV programme<br />Prototype 3: Browsing a large video archive<br />What we have learned so far<br />Planned user testing<br />Fundamentals of Web Connected TV<br />
  3. 3. Social TV Usecase<br />Led by BBC Research and Development Department<br />Provide use cases and prototypes to guide the work of the technical workpackages in NoTube<br />
  4. 4. "The objective of work package 7c is to exploit state of the art technologies in providing Internet-based social features for television."<br />
  5. 5. Trends<br />Increasing use of online social networks to talk about TV<br />Frequent and increasing use of 'second screens' such as a laptop, tablet or mobile phone while watching TV<br />Growing number of second screen services and platforms designed around creating 'Social TV' experiences<br />More and more internet connected TVs<br />
  6. 6. Usecases<br />Our usecases are based on these observations and chosen from a large number of storyboards we have created<br />
  7. 7. Usecases<br />1. How can I discuss what I'm watching more easily?<br />2. How can I interact with other people at the same time as watching TV?<br />3. How can I find interesting programmes to watch on-demand?<br />
  8. 8. Business Drivers<br />Reaching large numbers of people simultaneously: how can we enhance the experience of live TV?<br />How can we make the best use of a large programme archive?<br />
  9. 9. Approach<br />Describe a hypothesis<br />Create prototypes quickly<br />User testing (in progress!)<br />All the prototypes use second screens for the bulk of the activity<br />
  10. 10. Prototype 1: Real time interaction<br />Hypothesis: people like to interact in real time while watching TV and see what others are doing<br />The idea is that you can vote for different options as the TV programme progresses and see what others are doing<br />
  11. 11. Prototype 1: Real time interaction<br />
  12. 12. Prototype 2: EPG Autocompleter<br />Hypothesis: small impediments can stop people talking about TV programmes on the social web<br />Autocompletion is a very simple idea, but one that shows how you can connect the TV to the web without any physical connection<br />The prototype finds a URL for a programme as you start typing the title or channel, ordered by time and channel<br />
  13. 13. Prototype 2: Talking about a TVProgramme<br />
  14. 14. Autocomplete with Twitter<br />
  15. 15. Prototype 3: Browsing a large video archive<br />Hypothesis: it’s more interesting to browse a video collection when the connections between programmes are unusual and diverse<br />Goals are 'hours of fascinated clicking' and being able to easily share these links with others<br />
  16. 16. Prototype 3: Browsing a large video archive (demo)<br />
  17. 17. How it works (1)<br />Uses TV-centric links between programmes(‘Lonclass’ TV classification system)<br />Picks programmes that are connected to other programmes using many different types of links<br />And ones that are connected by more than one link<br />So that diverse but relevant programmes are surfaced<br />
  18. 18. How it works (2)<br />Maps from Lonclass to English Wordnet<br />Maps from English Wordnet to Korean Wordnet<br />We can search and browse using Korean Wordnet terms<br />
  19. 19. Benefits of this Approach<br />People can find programmes of interest without anyone else having watched them<br />It can provide interesting explanations about why programmes are suggested<br />
  20. 20. Important Features<br />The URL is unique, resolvable and shareable<br />From a content owner’s point of view, there’s no point in one person finding something interesting if they can’t tell anyone else about it<br />The user can browse comfortably and privately on a second screen and then play the video on a shared larger screen<br />Making the browsing an interesting experience rather than a frustrating one<br />
  21. 21. Planned User Testing<br />Can these links based on shared Lonclass terms keep users clicking and help them find programmes to watch?<br />Are there certain types of links (people, places) that are more interesting than others?<br />Will people use and enjoy interacting with each other while watching TV?<br />
  22. 22. What we have learned so far<br />A TV is one device among many competing for attention<br />People use TV in a very social fashion. Sometimes a TV programme is just 'something to talk about’<br />The social web is about linking. It's the usual way of talking about things on the Web. If you can't refer to something by URL, you can't share it<br />It's my social network but our TV - so mixing the public and the private in one screen can lead to problems<br />
  23. 23. Fundamentals of web connected TV: Let people link!<br />
  24. 24. Thanks for listening<br />And many thanks to our collaborators, in particular to:<br />Teresa Sanghee Kim (KT)<br />Veronique Malaise (VU)<br />Ronald Siebes (VU)<br />Mo McRoberts (Project Baird http://projectbaird.com/)<br />Visit our blog: http://blog.notube.tv<br />

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