In the document, star persona is discussed as an important element incorporated across various media texts to promote a girl band called Miss Melody. The star persona portrayed Miss Melody as a stereotypically female band aimed at 8-18 year olds, emphasizing friendship and unity. This star persona was communicated through costume, dance routines, cutaways in the music video, photographs on the album cover showing the band as fashionable and fun, and natural poses in advertisements to build a connection with the target audience.
1. HOW HAS ‘STAR PERSONA’ BEEN
ENCORPRATED INTO OUR MUSIC
VIDEO?
2. WHAT IS STAR PERSONA?
Something else that we tried to incorporate into our main
product and our ancillary tasks was the main star persona of
Miss Melody. This is something that we have communicated
through our use of genre and the concept that we have
created. Miss Melody is stereotypically aimed at females
between the ages of 8-18. This is because audience members
would feel as if they could relate to the band members or
aspire to be like them (which would be relevant for the
younger audience that we attract). We also continuously
reinforce the importance of friendship in our main product
because of the unity of the girls seen in their general
friendship, the cutaways and the dance routine, and in our
ancillary texts through the composition of the photographs
and the fonts, texts and colour that we use.
3. MUSIC VIDEO
In our music video, star persona is communicated in a variety of ways. Firstly, the
consistent unity of the girl band is always being reinforced through media language.
This is seen through the costume, dance routine and the use of cutaways. Star persona
is also used to directly communicate with our audience, because if the target audience
views the girls singing, dancing and performing, this is something that they also would
aspire to do. The star persona of the band is important in our music video because it
connotes Miss Melody’s overall appearance and meaning.
4. ALBUM COVER
We have also tried to communicate star persona into our album cover. The
composition of the photographs are very important because they reinforce the unity
of the girls further. We also wanted to create the image of being fashionable and fun.
This is communicated through the images that we use. These include bright
colours, informal and ‘girly’ font and editing on Photoshop. Furthermore, the images
that we have used also connote the idea of ‘neutrality’ and ‘purity’. This is reflective of
the innocence of the girls in the band. Finally, our album cover communicates the star
persona of the band in various effective ways.
5. ADVERTISEMENT
Our advertisement also communicates star persona. We wanted to incorporate a
photo that showed a natural position, whilst also reflecting all our individual
personalities. We feel that this has been done successfully because it shows that we
are fun and free. The concept of friendship is also shown as important through all of
our media texts. Star persona is shown here because of the poses that we are
doing, such as smiling and pouting. This is something that communicates directly
with our audience and makes them feel as if they can have a personal link with them
as the band members.
